Does artificial intelligence dream of human empathy?

According to a report by UBS in January 2024, revenue from the artificial intelligence (AI) market is forecasted to grow by 72 percent annually in the coming years, reaching $420 billion by 2027. This marks a significant upward revision from previous estimates, which projected AI revenues to hit $300 billion …

Rattling the Cage: Why Do Brands Provoke Us? | Apple Case Study

Apple’s apology for its advertisement has caught the industry’s attention #marketing. Intriguingly, the apologies themselves are garnering more attention than the advertisement. Perhaps that’s the point? Rattling the Cage I’ll start with two concepts. The first is “rattling the cage,” and the second is clutter. “Rattling the cage” (i.e., throwing …

Digital Dreams versus Reality. The Future of AI Startups

Could you predict the future of your business? Who can guarantee it? Someone will say – econometric analysis. Another – trend analysis.  Dotcom Crisis The dot-com crisis, the internet bubble, is an economic phenomenon that occurred mainly between 1997 and 2001. During this period, many internet companies experienced rapid rises …

Polish Potato Vodka – A New Specialty on the EU Market

Thanks to new European Union regulations, Polish potato vodka may soon become a recognized product on the European spirits market. This revolution resulted from intense efforts and negotiations conducted by Poland to establish a separate category for this traditional drink. Previously, EU regulations did not distinguish potato vodka from other …

Spectacular Specs: How Andrzej Bodych’s Designs Captured the Eyes of the Stars

Andrzej Bodych, a Polish artisan with over 40 years of experience, has ascended to the pinnacle of the eyewear industry. His handcrafted, vibrantly colored glasses have not only caught the eye of Polish stars like Izabela Trojanowska and DJ Adamus but have also been adorned by international icons such as …

The Resurgence of Caviar: Poland’s New Luxury Frontier

Following stringent international sanctions that swept away Russia and Iran’s dominance in the caviar market, Poland has emerged as a formidable player in the global arena of luxury food production. The resurgence is led by Antonius Caviar, a company that has taken up the mantle of producing what many now …

WIZZAIR: You are the complete antithesis of a Brand 5.0.

The customer’s predicament: a young woman returning to Poland from Milan. To add context, she’s alone and in her fifth month of pregnancy. She needs to leave at 4 a.m. to make it to the airport by morning, with her flight scheduled just after nine. It’s Sunday evening when suddenly…

My adventures with Professor Philip Kotler

How did I find the Professor? It’s late afternoon. February 1997. I’m sitting in a cold, empty office in Ciechanów and, as usual, my synapses are giving me no peace. 20 kilometers away my wife Joanna is waiting for me with our children: one-year-old Maciek and five-year-old Dominika. Two months …