CRINGE CONTENT: A TREND OR A FAD IN MARKETING COMMUNICATION? #CRINGECONTENT
The term “cringe” has become ubiquitous recently, especially on social media. The word, which can be translated as “embarrassment” or “shame,” draws a line between what is acceptable and what evokes a grimace of discomfort. “Cringe is present everywhere online—from memes to serious political debates—becoming a universal communication tool in …