Growth Hacker Marketing by Ryan Holiday: foreword to the Polish edition
Growth Hacker… The first problem is translating the title. “Haker wzrostu”? I can already imagine a number of experts on growth hackers (hakerów wzrostu), conferences about growth hackers (hakerach wzrostu) or growth hacking (hakerowzrostowe) websites and the faces of corporate marketers.
Who rules the internet?
Five friends discuss furiously at the common table. Their several-year-old offspring are absorbed in something else. They don’t stack Lego blocks together. They don’t play peekaboo.
Visual Hammer by Laura Ries: foreword to the Polish edition
We live in the world of visualization. Textual content stops drawing our attention. We look for images, schemas, and user-friendly presentation of data, which allows us to understand it better.