{"id":8257,"date":"2021-01-05T17:04:50","date_gmt":"2021-01-05T17:04:50","guid":{"rendered":"https:\/\/kotarbinski.com\/blogomarketingu\/?page_id=8257"},"modified":"2021-01-09T10:50:55","modified_gmt":"2021-01-09T10:50:55","slug":"books","status":"publish","type":"page","link":"https:\/\/kotarbinski.com\/blogomarketingu\/en\/books\/","title":{"rendered":"Books"},"content":{"rendered":"<figure><img decoding=\"async\" width=\"1200\" height=\"1709\" src=\"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2020\/10\/50-praw-marketingu-kotarbinskiego-Jacek-Kotarbinski-ok\u0142adka-PWN.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2020\/10\/50-praw-marketingu-kotarbinskiego-Jacek-Kotarbinski-ok\u0142adka-PWN.png 1200w, https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2020\/10\/50-praw-marketingu-kotarbinskiego-Jacek-Kotarbinski-ok\u0142adka-PWN-211x300.png 211w, https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2020\/10\/50-praw-marketingu-kotarbinskiego-Jacek-Kotarbinski-ok\u0142adka-PWN-719x1024.png 719w, https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2020\/10\/50-praw-marketingu-kotarbinskiego-Jacek-Kotarbinski-ok\u0142adka-PWN-768x1094.png 768w, https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2020\/10\/50-praw-marketingu-kotarbinskiego-Jacek-Kotarbinski-ok\u0142adka-PWN-1079x1536.png 1079w, https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2020\/10\/50-praw-marketingu-kotarbinskiego-Jacek-Kotarbinski-ok\u0142adka-PWN-600x855.png 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<h3>50 Laws of Kotarbi\u0144ski Marketing<\/h3>\n<p>I have collected 30 years of experience in marketing in one book. \u201e50 Laws of Kotarbi\u0144ski Marketing\u201d is a publication for entrepreneurs, marketers and absolutely everyone who believes that marketing is important in their work. Inside you will find tons of tips, anecdotes and stories from my professional life. I hope to provide you with a lot of inspiration. The publisher of the book is PWN, and the author of the cover and illustrations is Marcin Skoczek skoq.pl<\/p>\n<p>\t\t\t<a href=\"https:\/\/ksiegarnia.pwn.pl\/50-praw-marketingu-Kotarbinskiego,865310723,p.html\" role=\"button\"><br \/>\n\t\t\t\t\t\tBOOK<br \/>\n\t\t\t\t\t<\/a><br \/>\n\t\t\t<a href=\"https:\/\/ksiegarnia.pwn.pl\/50-praw-marketingu-Kotarbinskiego,870598801,p.html\" role=\"button\"><br \/>\n\t\t\t\t\t\tEBOOK<br \/>\n\t\t\t\t\t<\/a><\/p>\n<figure><img decoding=\"async\" width=\"326\" height=\"466\" src=\"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2021\/01\/sztuka-rynkologii-jacek-kotarbinski.jpg\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2021\/01\/sztuka-rynkologii-jacek-kotarbinski.jpg 326w, https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2021\/01\/sztuka-rynkologii-jacek-kotarbinski-210x300.jpg 210w\" sizes=\"auto, (max-width: 326px) 100vw, 326px\" \/><\/figure>\n<h3>The Art of Marketology<\/h3>\n<p>This book is not about marketing. And at the same time it is about a new marketing identity. It is not, if you understand twentieth-century marketing as a tool to sell something at any cost. If you want to earn money on a product, service, idea, and at the same time you realize that what you are offering is not worth the price \u2013 this book is not for you and will not help your business. However, if you know that you offer value and want to create a market for it: gain a group of customers who need it, improve it thanks to two-way communication, in a word \u2013 if you understand 21st century marketing, this book is for you and should become your must-read !! Read on if you want to understand marketing science,  marketology  \u2013 the art of creating and managing valuable markets.<\/p>\n<p>\t\t\t<a href=\"https:\/\/onepress.pl\/ksiazki\/sztuka-rynkologii-jacek-kotarbinski,sztryn.htm#format\/d\" role=\"button\"><br \/>\n\t\t\t\t\t\tBOOK<br \/>\n\t\t\t\t\t<\/a><br \/>\n\t\t\t<a href=\"https:\/\/onepress.pl\/ksiazki\/sztuka-rynkologii-jacek-kotarbinski,sztryn.htm#format\/e\" role=\"button\"><br \/>\n\t\t\t\t\t\tEBOOK\/AUDIOBOOK<br \/>\n\t\t\t\t\t<\/a><\/p>\n<figure><img decoding=\"async\" width=\"200\" height=\"283\" src=\"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2021\/01\/trzecia-sztuka-marketingu-jacek-kotarbinski.jpg\" alt=\"\" loading=\"lazy\" \/><\/figure>\n<h3>Third Art of Marketing<\/h3>\n<p>\u201eThe Third Art of Marketing\u201d is a continuation of \u201eThe First \u2026\u201d and \u201eSecond \u2026\u201d making up the series \u201eThree Arts of Marketing\u201d. This part contains 41 inspirational texts about innovation, media, effective selling and the marketing revolution. The e-book complements 12 interviews with the author, including a special one \u2013 on the subject of \u201eBareizmy Forever Alive\u201d. Additionally, 11 stories by the author from the #Toporowo #Toporville series (inspired by the works of Roland Topor), including one that has never been published before.<\/p>\n<p>\t\t\t<a href=\"https:\/\/www.legimi.pl\/polka\/ebook-trzecia-sztuka-marketingu-jacek-kotarbinski,b220165.html\" role=\"button\"><br \/>\n\t\t\t\t\t\tEBOOK<br \/>\n\t\t\t\t\t<\/a><\/p>\n<figure><img decoding=\"async\" width=\"200\" height=\"283\" src=\"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2021\/01\/druga-sztuka-marketingu-jacek-kotarbinski.jpg\" alt=\"\" loading=\"lazy\" \/><\/figure>\n<h3>The Second Art of Marketing<\/h3>\n<p>In \u201eSecond Art of Marketing\u201d, which is a continuation of the best-selling \u201eArt of Marketing\u201d, you will find 81 inspiring texts about the nuances of a marketer\u2019s work, scenes from life, the behavior of CEOs and how the author became the head of marketing of Onet.pl for five seconds. Inside, there is an iconic story about a Bunny or the Undying Daughter of Economy. This is a must-read for every entrepreneur, marketer, sales leader or start-up. Lots of inspiration and practical tips for marketing, sales, development and innovation professionals<\/p>\n<p>\t\t\t<a href=\"https:\/\/www.legimi.pl\/ebook-druga-sztuka-marketingu-jacek-kotarbinski,b220164.html\" role=\"button\"><br \/>\n\t\t\t\t\t\tEBOOK<br \/>\n\t\t\t\t\t<\/a><\/p>\n<figure><img decoding=\"async\" width=\"200\" height=\"283\" src=\"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2021\/01\/sztuka-marketingu-jacek-kotarbinski.jpg\" alt=\"\" loading=\"lazy\" \/><\/figure>\n<h3>The Art of Marketing<\/h3>\n<p>Jacek Kotarbi\u0144ski\u2019s \u201eArt of Marketing\u201d is a book written through experience. The creator of the \u201eSubjective blog about the art of marketing\u201d chose his most interesting texts, which were published as an e-book. The book should definitely be read by company bosses, marketing and sales professionals, and owners of innovative startups. The author was awarded by Onet.pl with the \u201eBlog of the Year 2012\u201d award in the \u201eProfessional and corporate\u201d category.<\/p>\n<p>\t\t\t<a href=\"https:\/\/www.legimi.pl\/polka\/ebook-sztuka-marketingu-jacek-kotarbinski,b194630.html\" role=\"button\"><br \/>\n\t\t\t\t\t\tEBOOK<br \/>\n\t\t\t\t\t<\/a><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>50 Laws of Kotarbi\u0144ski Marketing I have collected 30 years of experience in marketing in one book. \u201e50 Laws of [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt 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