{"id":9379,"date":"2024-03-16T07:59:29","date_gmt":"2024-03-16T07:59:29","guid":{"rendered":"https:\/\/kotarbinski.com\/blogomarketingu\/?page_id=9379"},"modified":"2024-03-16T08:07:50","modified_gmt":"2024-03-16T08:07:50","slug":"budowanie-strategii-marki-lub-firmy","status":"publish","type":"page","link":"https:\/\/kotarbinski.com\/blogomarketingu\/budowanie-strategii-marki-lub-firmy\/","title":{"rendered":"BUDOWANIE STRATEGII MARKI LUB FIRMY"},"content":{"rendered":"<h2>Po co mi strategia?<\/h2>\n<p>Czy kiedykolwiek zastanawia\u0142e\u015b si\u0119, jak niekt\u00f3re marki staj\u0105 si\u0119 nie tylko rozpoznawalne, ale i kochane przez swoich klient\u00f3w? Sekret tkwi nie tylko w jako\u015bci produkt\u00f3w czy us\u0142ug, ale przede wszystkim w strategii marki, kt\u00f3ra jest sp\u00f3jna, przemy\u015blana i anga\u017cuj\u0105ca.\u00a0 <\/p>\n<h2>&#8221; &#8211; Pomog\u0119 Ci odkry\u0107 i zdefiniowa\u0107 to\u017csamo\u015b\u0107 Twojej marki, kt\u00f3ra przem\u00f3wi bezpo\u015brednio do serc i umys\u0142\u00f3w Twoich klient\u00f3w&#8221; |  dr in\u017c. Jacek Kotarbi\u0144ski<\/h2>\n<p>Przysz\u0142o\u015b\u0107 XXI wiecznych marek to <a href=\"https:\/\/ksiegarnia.pwn.pl\/Marka-5.0,898656307,p.html\">Marki 5.0.<\/a> powsta\u0142e na fundamencie idei <a href=\"https:\/\/mtbiznes.pl\/produkt\/marketing-50\">Marketingu 5.0.<\/a> i systemu warto\u015bci definiowanych przez <a href=\"https:\/\/www.kotlerimpact.com\/about-us\/\">Profesora Philipa Kotlera<\/a> od 1967 roku.\u00a0<\/p>\n<p>Zbudowanie silnej strategii marki to podr\u00f3\u017c, kt\u00f3ra wymaga zrozumienia, wizji i przede wszystkim wsp\u00f3\u0142pracy. Podej\u015bcie opiera si\u0119 na indywidualnym rozpoznaniu potrzeb i cel\u00f3w Twojej firmy, ale r\u00f3wnie\u017c zrozumieniu w\u0142asnego systemu warto\u015bci. Zaczyna si\u0119 od dog\u0142\u0119bnej analizy: nie tylko \u201eco robi\u0107?\u201d, ale \u201edlaczego i w jaki spos\u00f3b?\u201d. To pozwala dotrze\u0107 do rdzenia Twojej marki, zbudowa\u0107 jej osobowo\u015b\u0107 np. dzi\u0119ki sile marki osobistej w\u0142a\u015bciciela i zrozumie\u0107, co sprawia, \u017ce jest ona wyj\u0105tkowa.<\/p>\n<h2>Zakres opracowywania strategii (przyk\u0142adowo)<\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">budowa i rozw\u00f3j marki w perspektywie 360 stopni i warto\u015bci marki 5.0. oraz marki osobistej przedsi\u0119biorcy (w\u0142a\u015bciciela firmy)<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">strategia komunikacji marki<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">strategia optymalizacji proces\u00f3w marketingu i sprzeda\u017cy<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">audyt marketingowy w zakresie optymalizacji bud\u017cetu marketingowego i poprawy efektywno\u015bci koszt\u00f3w marketingu<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">komercjalizacja projekt\u00f3w innowacyjnych (technologie, wynalazki)<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">strategia customer experience <\/li>\n<\/ul>\n<h2>Procedura opracowania strategii<\/h2>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Zebranie informacji oraz research. Analiza dost\u0119pnych wynik\u00f3w bada\u0144 oraz danych firmy. Podpisanie NDA.\u00a0<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Warsztat 1. Warsztat biznesowy z zarz\u0105dem firmy i kluczowymi zespo\u0142ami dotycz\u0105cy kluczowych element\u00f3w strategii (online).<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Warsztat 2. Warsztat koncepcyjny, kt\u00f3rego celem jest przedstawienie kluczowych element\u00f3w i wypracowanie wsp\u00f3lnych za\u0142o\u017ce\u0144 (online lub offline).<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Warsztat 3: Ostateczna prezentacja strategii oraz jej modyfikacja (offline). <\/li>\n<\/ol>\n<h2>Organizacja projektu<\/h2>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Nadz\u00f3r nad realizacj\u0105 strategii odbywa si\u0119 na podstawie oddzielnej umowy (doradztwo dla zarz\u0105du). Konsultant nie realizuje bezpo\u015brednich dzia\u0142a\u0144 operacyjnych i zajmuje si\u0119 kontrol\u0105 i nadzorem nad procesami decyzyjnymi podejmowanymi w ramach jej realizacji.\u00a0<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Czas opracowania strategii: minimum 3 miesi\u0105ce.\u00a0<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Ze wzgl\u0119du na bardzo du\u017c\u0105 liczb\u0119 zapyta\u0144, zastrzegamy sobie prawo wyboru najbardziej istotnych projekt\u00f3w.\u00a0<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Informujemy, \u017ce nie uczestniczymy w przetargach oraz nie obs\u0142ugujemy w tym zakresie zapyta\u0144 agencyjnych lub po\u015brednik\u00f3w.\u00a0<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">W przypadku zainteresowania szczeg\u00f3\u0142ami zapraszamy do kontaktu. <\/li>\n<\/ol>\n<p>\t\t\t<a href=\"https:\/\/kotarbinski.com\/blogomarketingu\/kontakt\/\"><br \/>\n\t\t\t\t\t\tKontak w sprawie opracowania strategii<br \/>\n\t\t\t\t\t<\/a><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Po co mi strategia? Czy kiedykolwiek zastanawia\u0142e\u015b si\u0119, jak niekt\u00f3re marki staj\u0105 si\u0119 nie tylko rozpoznawalne, ale i kochane przez [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_exactmetrics_skip_tracking":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-9379","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Po co mi strategia? 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