{"id":10257,"date":"2024-04-23T11:27:56","date_gmt":"2024-04-23T11:27:56","guid":{"rendered":"https:\/\/kotarbinski.com\/blogomarketingu\/?p=10257"},"modified":"2024-04-23T11:27:59","modified_gmt":"2024-04-23T11:27:59","slug":"afera-marketingowa-z-miliardami-w-tle-czyli-patologie","status":"publish","type":"post","link":"https:\/\/kotarbinski.com\/blogomarketingu\/afera-marketingowa-z-miliardami-w-tle-czyli-patologie\/","title":{"rendered":"AFERA MARKETINGOWA z miliardami w tle, czyli patologie"},"content":{"rendered":"\n<p><strong>Obalmy kilka mit\u00f3w i stereotyp\u00f3w. <\/strong>Rozpoznaj ciemne strony marketingu i wyzw\u00f3l potencja\u0142 bia\u0142ej strony.\u00a0 Skuteczny marketing bez manipulacji? Obejrzyj i pos\u0142uchaj mocnego wywiadu. Odkryj nie tylko sprawdzone strategie, ale tak\u017ce mroczne aspekty takie jak pranie m\u00f3zgu konsument\u00f3w i patologie rynkowe. <strong>[ZOBACZ I POS\u0141UCHAJ]<\/strong><\/p>\n\n\n\n<!--more-->\n\n\n\n<p>W naszej rozmowie poruszamy kwestie budowania komunikacji marketingowej wolnej od manipulacji, roli kompetencji strategicznych i storytellingowych oraz mentalnego podej\u015bcia do wydatk\u00f3w marketingowych. Przeanalizujemy te\u017c zastosowanie wska\u017anik\u00f3w marketingowych i zjawisko transmedialno\u015bci. Dowiesz si\u0119, dlaczego polscy przedsi\u0119biorcy cz\u0119sto gardz\u0105 marketingiem.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/bit.ly\/transmedialnamarka\" target=\"_blank\" rel=\"noopener\" title=\"\">Nie przegap tak\u017ce szansy na uczestnictwo w naszych autorskich warsztatach z marketingu transmedialnego, kt\u00f3re rozwijaj\u0105 umiej\u0119tno\u015bci potrzebne do skutecznego poruszania si\u0119 po nowoczesnym rynku. Zapisy na kolejne edycje ju\u017c trwaj\u0105! Zarejestruj si\u0119 tutaj.<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Timing wywiadu:<\/h2>\n\n\n\n<p>0:00 Intro<\/p>\n\n\n\n<p>1:21 Jak budowa\u0107 komunikacj\u0119 marketingow\u0105 bez prania m\u00f3zgu?<\/p>\n\n\n\n<p>5:50 Kompetencje strategiczne i storytellingowe w marketingu<\/p>\n\n\n\n<p>15:23 Podej\u015bcie mentalne do wydatk\u00f3w marketingowych<\/p>\n\n\n\n<p>18:50 Organika, wydatki i u\u017cywane wska\u017aniki marketingowe&nbsp;<\/p>\n\n\n\n<p>28:16 Transmedialno\u015b\u0107<\/p>\n\n\n\n<p>31:00 Definicja marketingu Jacka Kotarbi\u0144skiego<\/p>\n\n\n\n<p>37:00 Dlaczego polscy przedsi\u0119biorcy gardz\u0105 marketingiem?<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Jacek Kotarbi\u0144ski: dobry marketing, patologie rynku reklamowego, polska pogarda dla reklam\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/EgYBiT7DU9w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Obalmy kilka mit\u00f3w i stereotyp\u00f3w. Rozpoznaj ciemne strony marketingu i wyzw\u00f3l potencja\u0142 bia\u0142ej strony.\u00a0 Skuteczny marketing bez manipulacji? Obejrzyj i [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":10258,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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