{"id":10474,"date":"2024-06-24T09:24:31","date_gmt":"2024-06-24T09:24:31","guid":{"rendered":"https:\/\/kotarbinski.com\/blogomarketingu\/?p=10474"},"modified":"2024-06-24T09:24:34","modified_gmt":"2024-06-24T09:24:34","slug":"nagroda-prof-philipa-kotlera-kotler-awards-2024-po-raz-pierwszy-w-polsce-miedzynarodowa-nagroda-dla-najlepszych-firm","status":"publish","type":"post","link":"https:\/\/kotarbinski.com\/blogomarketingu\/nagroda-prof-philipa-kotlera-kotler-awards-2024-po-raz-pierwszy-w-polsce-miedzynarodowa-nagroda-dla-najlepszych-firm\/","title":{"rendered":"Nagroda prof. Philipa Kotlera. Kotler Awards 2024 &#8211; po raz pierwszy w Polsce mi\u0119dzynarodowa nagroda dla najlepszych firm!"},"content":{"rendered":"\n<p><strong>Z wielk\u0105 przyjemno\u015bci\u0105 og\u0142aszamy pierwsz\u0105 edycj\u0119 Kotler Awards w Polsce, presti\u017cowej nagrody uznawanej na ca\u0142ym \u015bwiecie za wybitne osi\u0105gni\u0119cia w dziedzinie zarz\u0105dzania i marketingu. Nagrody prof. Philipa Kotlera, znanego jako \u201eojca nowoczesnego marketingu\u201d, honoruj\u0105 firmy, kt\u00f3re tworz\u0105 innowacyjne warto\u015bci dla klient\u00f3w oraz osi\u0105gaj\u0105 doskona\u0142e wyniki biznesowe poprzez skuteczne dzia\u0142ania marketingowe.<\/strong><\/p>\n\n\n\n<p>Uroczysta gala wr\u0119czenia nagr\u00f3d odb\u0119dzie si\u0119 podczas Europejskiego Forum Nowych Idei (EFNI) w pa\u017adzierniku 2024 roku w Sopocie. W sk\u0142ad mi\u0119dzynarodowego jury wchodz\u0105 czo\u0142owi eksperci marketingu i zarz\u0105dzania, przedstawiciele nauki, przoduj\u0105cy dziennikarze ekonomiczni oraz najwy\u017cszej klasy profesjonali\u015bci.<\/p>\n\n\n\n<p>Prof. Philip Kotler podkre\u015bla znaczenie nagrody: <em>\u201eNagroda Kotler Awards Poland to uznanie dla wyj\u0105tkowych strategii marketingowych oraz kluczowych warto\u015bci w zarz\u0105dzaniu firm\u0105\u201d.<\/em><\/p>\n\n\n\n<p>Sadia Kibria, Kotler Impact Group Chairman &amp; CEO, stwierdza:<em> \u201eKotler Impact wierzy, \u017ce obecne pokolenia s\u0105 zr\u00f3wnowa\u017cone, ewolucyjne i podatne na transformacj\u0119. Osi\u0105gamy to poprzez akumulacj\u0119 r\u00f3\u017cnorodno\u015bci rynku, wdro\u017cenie podstawowych zasob\u00f3w edukacyjnych oraz zaanga\u017cowanie lider\u00f3w biznesowych i zawodowych, kt\u00f3rzy d\u0105\u017c\u0105 do doskona\u0142o\u015bci. Kotler Awards jest form\u0105 honorowania tych warto\u015bci\u201d.<\/em><\/p>\n\n\n\n<p>Mariusz Soltanifar, Przewodnicz\u0105cy Jury Kotler Awards Poland 2024, zauwa\u017ca: <em>\u201eKotler Awards Poland to wyj\u0105tkowe wyr\u00f3\u017cnienie polskich przedsi\u0119biorstw na arenie mi\u0119dzynarodowej oraz uznanie dla marek za ich wybitne dzia\u0142ania marketingowe i skuteczne zarz\u0105dzanie\u201d.<\/em><\/p>\n\n\n\n<p>Dr in\u017c. Jacek Kotarbi\u0144ski, Cz\u0142onek Jury, dodaje: \u201c<em>Nagroda Kotler Awards to synonim mi\u0119dzynarodowego presti\u017cu i uznania dla wybitnych strategii marketingowych. Jest to r\u00f3wnie\u017c wyr\u00f3\u017cnienie za najwy\u017csze warto\u015bci w zarz\u0105dzaniu\u201d.<\/em><\/p>\n\n\n\n<p>Zesp\u00f3\u0142 organizacyjny konkursu tworz\u0105: Mariusz Soltanifar, dr Barbara Mr\u00f3z-Gorgo\u0144, dr Adam Oleksiuk i dr in\u017c. Jacek Kotarbi\u0144ski.&nbsp;<\/p>\n\n\n\n<p>Wr\u0119czenie nagr\u00f3d i uroczysta gala odb\u0119dzie si\u0119 17 pa\u017adziernika 2024r. podczas Europejskiego Forum Nowych Idei EFNI w Sopocie.&nbsp;<\/p>\n\n\n\n<p>Gal\u0119 poprzedzi panel dyskusyjny na EFNI \u201eJak budowa\u0107 polskie marki, kt\u00f3re podbij\u0105 \u015bwiat?\u201d, kt\u00f3ry poprowadzi&nbsp; red. Magdalena Krukowska (Forbes Poland). Przedsi\u0119biorcy i eksperci podziel\u0105 si\u0119 wiedz\u0105 i do\u015bwiadczeniem w zakresie rozwoju polskich marek na arenie globalnej. Dyskusja obejmie kluczowe zagadnienia takie jak strategie budowania mi\u0119dzynarodowej obecno\u015bci marki, innowacyjne podej\u015bcia do marketingu, wykorzystanie technologii oraz przyk\u0142ady sukces\u00f3w polskich firm na rynkach zagranicznych.<\/p>\n\n\n\n<p>W ramach Kotler Awards Poland przewidziano 11 kategorii konkursowych oraz 3 kategorie honorowe.&nbsp;<\/p>\n\n\n\n<p>Szczeg\u00f3\u0142y dotycz\u0105ce konkursu dost\u0119pne s\u0105 na stronie<a href=\"https:\/\/kotlerawards.pl\"> kotlerawards.pl<\/a>.<\/p>\n\n\n\n<p><strong>Kontakt prasowy:<\/strong> Kotler Awards Poland<br>E-mail: info@kotlerawards.pl<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2024\/06\/kotler-awards-1000x1000-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2024\/06\/kotler-awards-1000x1000-1.png\" alt=\"\" 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