{"id":10493,"date":"2024-06-28T04:05:08","date_gmt":"2024-06-28T04:05:08","guid":{"rendered":"https:\/\/kotarbinski.com\/blogomarketingu\/?p=10493"},"modified":"2024-06-28T04:09:07","modified_gmt":"2024-06-28T04:09:07","slug":"prawdziwa-historia-o-facecie-banku-i-paru-melonach","status":"publish","type":"post","link":"https:\/\/kotarbinski.com\/blogomarketingu\/prawdziwa-historia-o-facecie-banku-i-paru-melonach\/","title":{"rendered":"PRAWDZIWA HISTORIA O FACECIE, BANKU I PARU MELONACH"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Do pewnego banku przyszed\u0142 facet z reklam\u00f3wk\u0105 pieni\u0119dzy. By\u0142o pi\u0119\u0107 minut do zamkni\u0119cia, wi\u0119c us\u0142ysza\u0142, \u017ce zak\u0142adanie konta trwa trzydzie\u015bci minut i mo\u017ce sobie p\u00f3j\u015b\u0107. Facet strzeli\u0142 focha i poszed\u0142 do innego banku. Bank skomentowa\u0142, \u017ce szanuje lifestyle swojego pracownika i te cztery ba\u0144ki w reklam\u00f3wce kompletnie go nie interesuj\u0105.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To teraz b\u0119dzie mniej \u015bmiesznie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nieustannie powtarzam, \u017ce ludzie na biznes patrz\u0105 trzema parami oczu: W\u0142a\u015bciciela (Inwestora), Pracownika i Klienta. To kompletnie inna optyka. W\u0142a\u015bciciel (Inwestor) skoncentrowany jest na zwrocie z inwestycji i zarabianiu pieni\u0119dzy. Pracownika interesuje bezpiecze\u0144stwo pracy i p\u0142acy. Klient chcia\u0142by otrzyma\u0107 warto\u015b\u0107 za pieni\u0105dze, kt\u00f3re zostawia w tej firmie. To rodzi w praktyce najr\u00f3\u017cniejsze stereotypy i oceny tej samej sytuacji.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kiedy\u015b przyjecha\u0142em p\u00f3\u017ano do hotelu i chcia\u0142em co\u015b zje\u015b\u0107. By\u0142a noc. Pada\u0142o. Wygwizd\u00f3w. Szczeka\u0142y psy. Dla u\u0142atwienia dodam: bardzo z\u0142e psy. Otwarta by\u0142a \u017babka. Godzina 22:30, czyli p\u00f3\u0142 godziny przed zamkni\u0119ciem. Chcia\u0142em zam\u00f3wi\u0107 hot doga. Poszed\u0142em spa\u0107 g\u0142odny, bo pani stwierdzi\u0142a, \u017ce ona ju\u017c umy\u0142a maszyn\u0119 i dla jednej sztuki nie b\u0119dzie jej my\u0107 ponownie. Ciekawe, czy by zmieni\u0142a zdanie, gdybym zam\u00f3wi\u0142 dwadzie\u015bcia? Ciekawe, czy by zmieni\u0142a zdanie, gdyby by\u0142a w\u0142a\u015bcicielk\u0105 tej \u017babki, a nie pracownikiem?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kiedy zaczyna si\u0119 sprz\u0105tanie sklepu? O godzinie jego zamkni\u0119cia? Czy p\u00f3\u0142 godziny przed? Czasami strach wej\u015b\u0107, bo \u015bcierk\u0105 przez plecy dostaniesz, jak wejdziesz na mokr\u0105 pod\u0142og\u0119. Ryzyko takie. Potem do Bydgoszczy b\u0119dziesz je\u017adzi\u0142, bo wszystkie sklepy w okolicy b\u0119d\u0105 poobra\u017cane. Do kiedy w sklepie kupisz pokrojon\u0105 w\u0119dlin\u0119? Do czasu jego zamkni\u0119cia? Czy wyboru momentu umycia maszynki do krojenia? Ten nie zna \u017cycia, komu nie zamkn\u0119li okienka przed nosem.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/lIXSVHodwSM?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=pl-PL&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Popatrzmy na histori\u0119 z bankiem trzema parami oczu.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>OCZY PRACOWNIKA<\/strong>: <em>Za pi\u0119\u0107 minut ko\u0144cz\u0119 prac\u0119. Mam w g\u0142\u0119bokim powa\u017caniu, kto i z czym przyszed\u0142. Mo\u017ce to by\u0107 nawet Elon Musk z miliardem dolar\u00f3w w got\u00f3wce. Mam milion powod\u00f3w, \u017ceby punkt czwarta zamkn\u0105\u0107 kramik i wyj\u015b\u0107. Nie p\u0142ac\u0105 mi za nadgodziny.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>OCZY KLIENTA<\/strong>: <em>Mam was w g\u0142\u0119bokim powa\u017caniu. Straci\u0142em czas. Id\u0119 do konkurencji, kt\u00f3ra szanuje moje pieni\u0105dze.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>OCZY W\u0141A\u015aCICIELA<\/strong>: <em>Stracili\u015bmy klienta. A wystarczy\u0142o zap\u0142aci\u0107 ekstra za nadgodziny lub znale\u017a\u0107 osob\u0119, kt\u00f3ra obs\u0142u\u017cy tego klienta. I dlaczego w moim banku za\u0142o\u017cenie konta trwa a\u017c p\u00f3\u0142 godziny?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kt\u00f3re oczy wybierasz?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wiele lat temu wszed\u0142em w sp\u00f3r z NSZZ \u201eSolidarno\u015b\u0107\u201d w wielkiej firmie przemys\u0142owej. Zwi\u0105zkowcy pr\u00f3bowali mnie przekona\u0107, \u017ce wprowadzanie zasad zarz\u0105dzania rynkowego w ich firmie mija si\u0119 z celem, bo oni s\u0105 firm\u0105 pa\u0144stwow\u0105, a nie prywatn\u0105 i gospodarka kapitalistyczna nie ma tutaj zastosowania. Zapyta\u0142em, jakie widz\u0105 r\u00f3\u017cnice. Nie potrafili odpowiedzie\u0107. Wyja\u015bni\u0142em im, \u017ce r\u00f3\u017cnica jest \u017cadna. Poza jednym wyj\u0105tkiem. W pa\u0144stwowej firmie straty wyr\u00f3wnuje bud\u017cet pa\u0144stwa, a w prywatnej inwestor. Innych r\u00f3\u017cnic nie ma. W pierwszym przypadku my\u015blenie pracownicze ma charakter \u201esi\u0119 nale\u017cy\u201d, a w drugim \u201eto zale\u017cy\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na zako\u0144czenie zapraszam do eksperymentu spo\u0142ecznego. Wyp\u0142a\u0107 10 tysi\u0119cy z\u0142otych w got\u00f3wce i id\u017a na zakupy. Na 5 minut przed zamkni\u0119ciem. Wchod\u017a do r\u00f3\u017cnych sklep\u00f3w i machaj banknotami. Zobacz, kto ci\u0119 obs\u0142u\u017cy po godzinach. Zacznij od ma\u0142ego warzywniaka. Tam nawet tysiak starczy. Po tym eksperymencie w pe\u0142ni zrozumiesz r\u00f3\u017cnice w my\u015bleniu przedsi\u0119biorczym i urz\u0119dniczym. Mi\u0142ej zabawy!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/w9dn0LwAOQU?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=pl-PL&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Do pewnego banku przyszed\u0142 facet z reklam\u00f3wk\u0105 pieni\u0119dzy. By\u0142o pi\u0119\u0107 minut do zamkni\u0119cia, wi\u0119c us\u0142ysza\u0142, \u017ce zak\u0142adanie konta trwa trzydzie\u015bci [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":10494,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_exactmetrics_skip_tracking":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[846,15,747],"tags":[],"class_list":["post-10493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-marketing-innowacje-trendy-rynkologia","category-innowacje-rynkologia-marketing-jacek-kotarbinski","category-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Do pewnego banku przyszed\u0142 facet z reklam\u00f3wk\u0105 pieni\u0119dzy. By\u0142o pi\u0119\u0107 minut do zamkni\u0119cia, wi\u0119c us\u0142ysza\u0142, \u017ce zak\u0142adanie konta trwa trzydzie\u015bci minut i mo\u017ce sobie p\u00f3j\u015b\u0107. Facet strzeli\u0142 focha i poszed\u0142 do innego banku. Bank skomentowa\u0142, \u017ce szanuje lifestyle swojego pracownika i te cztery ba\u0144ki w reklam\u00f3wce kompletnie go nie interesuj\u0105. To teraz b\u0119dzie mniej \u015bmiesznie. \u2022 Do pewnego banku przyszed\u0142 facet z reklam\u00f3wk\u0105 pieni\u0119dzy. By\u0142o pi\u0119\u0107 minut do zamkni\u0119cia, wi\u0119c us\u0142ysza\u0142, \u017ce zak\u0142adanie konta trwa trzydzie\u015bci minut i mo\u017ce sobie p\u00f3j\u015b\u0107. Facet strzeli\u0142 focha i poszed\u0142 do innego banku. Bank skomentowa\u0142, \u017ce szanuje lifestyle swojego pracownika i te cztery ba\u0144ki w reklam\u00f3wce kompletnie go nie interesuj\u0105. 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