{"id":10493,"date":"2024-06-28T04:05:08","date_gmt":"2024-06-28T04:05:08","guid":{"rendered":"https:\/\/kotarbinski.com\/blogomarketingu\/?p=10493"},"modified":"2024-06-28T04:09:07","modified_gmt":"2024-06-28T04:09:07","slug":"prawdziwa-historia-o-facecie-banku-i-paru-melonach","status":"publish","type":"post","link":"https:\/\/kotarbinski.com\/blogomarketingu\/prawdziwa-historia-o-facecie-banku-i-paru-melonach\/","title":{"rendered":"PRAWDZIWA HISTORIA O FACECIE, BANKU I PARU MELONACH"},"content":{"rendered":"\n<p>Do pewnego banku przyszed\u0142 facet z reklam\u00f3wk\u0105 pieni\u0119dzy. By\u0142o pi\u0119\u0107 minut do zamkni\u0119cia, wi\u0119c us\u0142ysza\u0142, \u017ce zak\u0142adanie konta trwa trzydzie\u015bci minut i mo\u017ce sobie p\u00f3j\u015b\u0107. Facet strzeli\u0142 focha i poszed\u0142 do innego banku. Bank skomentowa\u0142, \u017ce szanuje lifestyle swojego pracownika i te cztery ba\u0144ki w reklam\u00f3wce kompletnie go nie interesuj\u0105.<\/p>\n\n\n\n<p>To teraz b\u0119dzie mniej \u015bmiesznie.<\/p>\n\n\n\n<p>Nieustannie powtarzam, \u017ce ludzie na biznes patrz\u0105 trzema parami oczu: W\u0142a\u015bciciela (Inwestora), Pracownika i Klienta. To kompletnie inna optyka. W\u0142a\u015bciciel (Inwestor) skoncentrowany jest na zwrocie z inwestycji i zarabianiu pieni\u0119dzy. Pracownika interesuje bezpiecze\u0144stwo pracy i p\u0142acy. Klient chcia\u0142by otrzyma\u0107 warto\u015b\u0107 za pieni\u0105dze, kt\u00f3re zostawia w tej firmie. To rodzi w praktyce najr\u00f3\u017cniejsze stereotypy i oceny tej samej sytuacji.<\/p>\n\n\n\n<p>Kiedy\u015b przyjecha\u0142em p\u00f3\u017ano do hotelu i chcia\u0142em co\u015b zje\u015b\u0107. By\u0142a noc. Pada\u0142o. Wygwizd\u00f3w. Szczeka\u0142y psy. Dla u\u0142atwienia dodam: bardzo z\u0142e psy. Otwarta by\u0142a \u017babka. Godzina 22:30, czyli p\u00f3\u0142 godziny przed zamkni\u0119ciem. Chcia\u0142em zam\u00f3wi\u0107 hot doga. Poszed\u0142em spa\u0107 g\u0142odny, bo pani stwierdzi\u0142a, \u017ce ona ju\u017c umy\u0142a maszyn\u0119 i dla jednej sztuki nie b\u0119dzie jej my\u0107 ponownie. Ciekawe, czy by zmieni\u0142a zdanie, gdybym zam\u00f3wi\u0142 dwadzie\u015bcia? Ciekawe, czy by zmieni\u0142a zdanie, gdyby by\u0142a w\u0142a\u015bcicielk\u0105 tej \u017babki, a nie pracownikiem?<\/p>\n\n\n\n<p>Kiedy zaczyna si\u0119 sprz\u0105tanie sklepu? O godzinie jego zamkni\u0119cia? Czy p\u00f3\u0142 godziny przed? Czasami strach wej\u015b\u0107, bo \u015bcierk\u0105 przez plecy dostaniesz, jak wejdziesz na mokr\u0105 pod\u0142og\u0119. Ryzyko takie. Potem do Bydgoszczy b\u0119dziesz je\u017adzi\u0142, bo wszystkie sklepy w okolicy b\u0119d\u0105 poobra\u017cane. Do kiedy w sklepie kupisz pokrojon\u0105 w\u0119dlin\u0119? Do czasu jego zamkni\u0119cia? Czy wyboru momentu umycia maszynki do krojenia? Ten nie zna \u017cycia, komu nie zamkn\u0119li okienka przed nosem.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Tych klient\u00f3w nie obs\u0142ugujemy. CO MI ZROBISZ JAK MNIE Z\u0141APIESZ re\u017c. Stanis\u0142aw Bareja (1978)\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/lIXSVHodwSM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Popatrzmy na histori\u0119 z bankiem trzema parami oczu.<\/h2>\n\n\n\n<p><strong>OCZY PRACOWNIKA<\/strong>: <em>Za pi\u0119\u0107 minut ko\u0144cz\u0119 prac\u0119. Mam w g\u0142\u0119bokim powa\u017caniu, kto i z czym przyszed\u0142. Mo\u017ce to by\u0107 nawet Elon Musk z miliardem dolar\u00f3w w got\u00f3wce. Mam milion powod\u00f3w, \u017ceby punkt czwarta zamkn\u0105\u0107 kramik i wyj\u015b\u0107. Nie p\u0142ac\u0105 mi za nadgodziny.<\/em><\/p>\n\n\n\n<p><strong>OCZY KLIENTA<\/strong>: <em>Mam was w g\u0142\u0119bokim powa\u017caniu. Straci\u0142em czas. Id\u0119 do konkurencji, kt\u00f3ra szanuje moje pieni\u0105dze.<\/em><\/p>\n\n\n\n<p><strong>OCZY W\u0141A\u015aCICIELA<\/strong>: <em>Stracili\u015bmy klienta. A wystarczy\u0142o zap\u0142aci\u0107 ekstra za nadgodziny lub znale\u017a\u0107 osob\u0119, kt\u00f3ra obs\u0142u\u017cy tego klienta. I dlaczego w moim banku za\u0142o\u017cenie konta trwa a\u017c p\u00f3\u0142 godziny?<\/em><\/p>\n\n\n\n<p>Kt\u00f3re oczy wybierasz?<\/p>\n\n\n\n<p>Wiele lat temu wszed\u0142em w sp\u00f3r z NSZZ \u201eSolidarno\u015b\u0107\u201d w wielkiej firmie przemys\u0142owej. Zwi\u0105zkowcy pr\u00f3bowali mnie przekona\u0107, \u017ce wprowadzanie zasad zarz\u0105dzania rynkowego w ich firmie mija si\u0119 z celem, bo oni s\u0105 firm\u0105 pa\u0144stwow\u0105, a nie prywatn\u0105 i gospodarka kapitalistyczna nie ma tutaj zastosowania. Zapyta\u0142em, jakie widz\u0105 r\u00f3\u017cnice. Nie potrafili odpowiedzie\u0107. Wyja\u015bni\u0142em im, \u017ce r\u00f3\u017cnica jest \u017cadna. Poza jednym wyj\u0105tkiem. W pa\u0144stwowej firmie straty wyr\u00f3wnuje bud\u017cet pa\u0144stwa, a w prywatnej inwestor. Innych r\u00f3\u017cnic nie ma. W pierwszym przypadku my\u015blenie pracownicze ma charakter \u201esi\u0119 nale\u017cy\u201d, a w drugim \u201eto zale\u017cy\u201d.<\/p>\n\n\n\n<p>Na zako\u0144czenie zapraszam do eksperymentu spo\u0142ecznego. Wyp\u0142a\u0107 10 tysi\u0119cy z\u0142otych w got\u00f3wce i id\u017a na zakupy. Na 5 minut przed zamkni\u0119ciem. Wchod\u017a do r\u00f3\u017cnych sklep\u00f3w i machaj banknotami. Zobacz, kto ci\u0119 obs\u0142u\u017cy po godzinach. Zacznij od ma\u0142ego warzywniaka. Tam nawet tysiak starczy. Po tym eksperymencie w pe\u0142ni zrozumiesz r\u00f3\u017cnice w my\u015bleniu przedsi\u0119biorczym i urz\u0119dniczym. Mi\u0142ej zabawy!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"MI\u015a re\u017c. Stanis\u0142aw Bareja (1980) Mellon Bank\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/w9dn0LwAOQU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Do pewnego banku przyszed\u0142 facet z reklam\u00f3wk\u0105 pieni\u0119dzy. By\u0142o pi\u0119\u0107 minut do zamkni\u0119cia, wi\u0119c us\u0142ysza\u0142, \u017ce zak\u0142adanie konta trwa trzydzie\u015bci [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt 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