{"id":10822,"date":"2025-03-28T08:48:00","date_gmt":"2025-03-28T08:48:00","guid":{"rendered":"https:\/\/kotarbinski.com\/blogomarketingu\/?p=10822"},"modified":"2025-03-28T08:49:09","modified_gmt":"2025-03-28T08:49:09","slug":"kurs-marka-osobista-jacek-kotarbinski","status":"publish","type":"post","link":"https:\/\/kotarbinski.com\/blogomarketingu\/kurs-marka-osobista-jacek-kotarbinski\/","title":{"rendered":"Kurs Marka Osobista: Jacek Kotarbi\u0144ski"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u2705 Wiesz, czym naprawd\u0119 jest marka osobista?<br>\u2705 To nie tylko \u0142adne zdj\u0119cia i chwytliwe has\u0142a.<br>\u2705 To \u015bwiadome budowanie wizerunku, kt\u00f3ry przyci\u0105ga w\u0142a\u015bciwych ludzi.<br>\u2705 W kursie \u201eMarka osobista\u201d poka\u017c\u0119 Ci, jak odr\u00f3\u017cni\u0107 mark\u0119 od autopromocji i jak zbudowa\u0107 sp\u00f3jny, autentyczny przekaz.<br>Zobacz: <a href=\"https:\/\/aaa.do\/pl\/personal-brand\/\" target=\"_blank\" rel=\"noopener\" title=\"\">https:\/\/aaa.do\/pl\/personal-brand\/<\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/SCiTCcSvmaI?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=pl-PL&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Czego nauczysz si\u0119 podczas kursu &#8222;Marka osobista&#8221;?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zrozumiesz, czym jest marka osobista \u2013 poznasz jej definicj\u0119, znaczenie i r\u00f3\u017cnice mi\u0119dzy mark\u0105 a autopromocj\u0105. Dowiesz si\u0119, jak \u015bwiadomie budowa\u0107 sw\u00f3j wizerunek i jak\u0105 rol\u0119 odgrywaj\u0105 nazwiska, pseudonimy czy alter ego.<\/li>\n\n\n\n<li>Okre\u015blisz swoje kluczowe warto\u015bci \u2013 odkryjesz, co wyr\u00f3\u017cnia Ci\u0119 na rynku i jak\u0105 warto\u015b\u0107 mo\u017cesz dostarczy\u0107 innym. Nauczysz si\u0119 budowa\u0107 sp\u00f3jny i autentyczny przekaz.<\/li>\n\n\n\n<li>Zidentyfikujesz swoich odbiorc\u00f3w \u2013 dowiesz si\u0119, kim s\u0105 Twoi klienci, wsp\u00f3\u0142pracownicy czy obserwatorzy. Poznasz metody segmentacji rynku oraz sposoby skutecznego docierania do swojej grupy docelowej.<\/li>\n\n\n\n<li>Wyr\u00f3\u017cnisz si\u0119 dzi\u0119ki unikalnej propozycji warto\u015bci (USP) \u2013 nauczysz si\u0119, jak skutecznie komunikowa\u0107 swoje atuty i przek\u0142ada\u0107 mocne strony na konkretne korzy\u015bci dla odbiorc\u00f3w.<\/li>\n\n\n\n<li>Zbudujesz sp\u00f3jny wizerunek wizualny \u2013 dowiesz si\u0119, jakie znaczenie maj\u0105 kolory, czcionki, logo i grafiki w budowaniu marki oraz jak konsekwentnie stosowa\u0107 je na r\u00f3\u017cnych platformach.<\/li>\n\n\n\n<li>Opanujesz sztuk\u0119 storytellingu \u2013 nauczysz si\u0119, jak poprzez opowie\u015bci anga\u017cowa\u0107 i inspirowa\u0107 swoj\u0105 spo\u0142eczno\u015b\u0107 oraz jak tworzy\u0107 tre\u015bci, kt\u00f3re buduj\u0105 zaufanie i rozpoznawalno\u015b\u0107.<\/li>\n\n\n\n<li>Optymalizujesz swoje profile w social media \u2013 otrzymasz praktyczne wskaz\u00f3wki dotycz\u0105ce budowania profesjonalnych kont na LinkedIn, Instagramie, Facebooku i TikToku. Dowiesz si\u0119, jak pisa\u0107 skuteczne bio i zwi\u0119ksza\u0107 zasi\u0119gi.<\/li>\n\n\n\n<li>Rozwiniesz umiej\u0119tno\u015bci networkingu w \u015bwiecie cyfrowym \u2013 poznasz strategie budowania relacji online, kt\u00f3re pomog\u0105 Ci nawi\u0105zywa\u0107 warto\u015bciowe kontakty i skutecznie wsp\u00f3\u0142pracowa\u0107 z innymi.<\/li>\n\n\n\n<li>Nauczysz si\u0119 mierzy\u0107 sukces swojej marki osobistej \u2013 poznasz kluczowe metryki, takie jak zasi\u0119gi, zaanga\u017cowanie i konwersje, oraz nauczysz si\u0119 analizowa\u0107 dane, by stale doskonali\u0107 swoj\u0105 strategi\u0119.<\/li>\n\n\n\n<li>Przygotujesz si\u0119 na kryzysy i hejt \u2013 dowiesz si\u0119, jak radzi\u0107 sobie w trudnych sytuacjach, zachowa\u0107 autentyczno\u015b\u0107 i budowa\u0107 mark\u0119, kt\u00f3ra przetrwa pr\u00f3b\u0119 czasu.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ka\u017cda lekcja trwa oko\u0142o 10 minut \u2013 to intensywna dawka wiedzy, kt\u00f3r\u0105 mo\u017cesz wdro\u017cy\u0107 od razu!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h1 class=\"wp-block-heading\">marketing #markaosobista #personalbranding #kursonline<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>\u2705 Wiesz, czym naprawd\u0119 jest marka osobista?\u2705 To nie tylko \u0142adne zdj\u0119cia i chwytliwe has\u0142a.\u2705 To \u015bwiadome budowanie wizerunku, kt\u00f3ry [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_exactmetrics_skip_tracking":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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Zrozumiesz, czym jest marka osobista \u2013 poznasz \u2022 \u2705 Wiesz, czym naprawd\u0119 jest marka osobista?\u2705 To nie tylko \u0142adne zdj\u0119cia i chwytliwe has\u0142a.\u2705 To \u015bwiadome budowanie wizerunku, kt\u00f3ry przyci\u0105ga w\u0142a\u015bciwych ludzi.\u2705 W kursie \u201eMarka osobista\u201d poka\u017c\u0119 Ci, jak odr\u00f3\u017cni\u0107 mark\u0119 od autopromocji i jak zbudowa\u0107 sp\u00f3jny, autentyczny przekaz.Zobacz: https:\/\/aaa.do\/pl\/personal-brand\/ Czego nauczysz si\u0119 podczas kursu &quot;Marka osobista&quot;? 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