{"id":10867,"date":"2025-06-14T13:34:40","date_gmt":"2025-06-14T13:34:40","guid":{"rendered":"https:\/\/kotarbinski.com\/blogomarketingu\/?p=10867"},"modified":"2025-06-14T17:48:17","modified_gmt":"2025-06-14T17:48:17","slug":"jak-uczyc-studentow-w-czasach-ai-czyli-dlaczego-zulawski-nie-korzystal-z-chatgpt","status":"publish","type":"post","link":"https:\/\/kotarbinski.com\/blogomarketingu\/jak-uczyc-studentow-w-czasach-ai-czyli-dlaczego-zulawski-nie-korzystal-z-chatgpt\/","title":{"rendered":"Jak uczy\u0107 student\u00f3w w czasach AI, czyli dlaczego \u017bu\u0142awski nie korzysta\u0142 z ChatGPT?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Scenka z \u017cycia. <em>&#8211; Pani to napisa\u0142a przy pomocy ChatGPT<\/em> &#8211; m\u00f3wi\u0119 do studentki. <em>&#8211; Przecie\u017c wszyscy tak robi\u0105 <\/em>&#8211; odpowiada z b\u0142yskiem w oku i trzepoce rz\u0119sami jak Ludeczka z Rekreacji Miko\u0142ajka.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Trudno si\u0119 k\u0142\u00f3ci\u0107. Naprawd\u0119, trudno. Bo tak, wszyscy tak robi\u0105. Tylko \u017ce wi\u0119kszo\u015b\u0107 robi to \u017ale. Szko\u0142y \u015brednie, um\u00f3wmy si\u0119, nie ucz\u0105 pisania. Ucz\u0105 optymalizacji. Wklejania s\u0142\u00f3w kluczowych, formatowania opinii w testowych kratkach i wype\u0142niania rubryk z zachowaniem wymaganej liczby znak\u00f3w. W efekcie praca dyplomowa przypomina SMS-a: kr\u00f3tko, bez polotu, bez przekle\u0144stw, bo tego akurat system nie toleruje. <strong>Mo\u017ce ju\u017c czas, by zamiast walczy\u0107 z AI, nauczy\u0107 si\u0119 z ni\u0105 wsp\u00f3\u0142pracowa\u0107?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/bit.ly\/konsultacjekotarbinski\"><strong>Chcesz rozwija\u0107 marketing i sprzeda\u017c swojej firmy? Zapraszam na konsultacje online<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nie, nie chodzi o oszustwo. Chodzi o edycj\u0119, popraw\u0119, rozw\u00f3j my\u015bli. O to by, zamiast zleca\u0107 algorytmom my\u015blenie, u\u017cywa\u0107 ich do lepszego wyra\u017cania w\u0142asnych idei.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI nie zrobi Ci kawy. Jasne, AI napisze Ci plan projektu, podsunie trzy wersje leadu i zaproponuje tytu\u0142 w stylu clickbaitowego arcydzie\u0142a.<strong> Tylko nie zrealizuje tego pomys\u0142u.<\/strong> Nie zadzwoni, nie rozwi\u0105\u017ce konfliktu w zespole, nie zorganizuje spotkania ani nie wy\u015ble cz\u0142owieka na negocjacje. W firmowym \u017cargonie nazywa si\u0119 to \u201eegzekucj\u0105\u201d.<strong> Na tym polega r\u00f3\u017cnica mi\u0119dzy pomys\u0142em a rzeczywisto\u015bci\u0105.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">W marketingu kr\u0105\u017cy stare porzekad\u0142o:<strong><em> mo\u017cesz mie\u0107 genialny pomys\u0142, ale je\u015bli egzekucja do luftu \u2013 to nie masz nic.<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Czy Hollywood ju\u017c dr\u017cy? Kiedy\u015b, by stworzy\u0107 animacj\u0119, trzeba by\u0142o zatrudni\u0107 sztab grafik\u00f3w, kt\u00f3rzy przez miesi\u0105ce d\u0142ubali w Photoshopie. Dzi\u015b? Wystarczy jeden zdolny cz\u0142owiek, laptop i kreatywny dialog z AI. Pixar rodem z Oksywia? Czemu nie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/bit.ly\/konsultacjekotarbinski\"><strong>Chcesz rozwija\u0107 marketing i sprzeda\u017c swojej firmy? Zapraszam na konsultacje online<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rewolucja ju\u017c trwa \u2013 nie tylko w studiach filmowych, agencjach reklamowych, ale i na uniwersytetach. Projekt semestralny mo\u017ce dzi\u015b wygl\u0105da\u0107 jak portfolio Taylor Swift. Studenci mog\u0105 eksperymentowa\u0107, \u0142\u0105czy\u0107 tekst, d\u017awi\u0119k, obraz, narracj\u0119.  O\u017cywia\u0107 dziadka i babci\u0119 ze starych zdj\u0119\u0107 albo wstawia\u0107 selfie z Arnoldem Schwarzeneggerem i Sylwestrem Stallone w Gdyni na tle Sea Towers. <strong>Tylko jednak wtedy, gdy AI s\u0142u\u017cy jako narz\u0119dzie, a nie proteza intelektualna.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI to nie cz\u0142owiek. <strong>Maszyna nie \u0142amie schemat\u00f3w.<\/strong> Maszyna optymalizuje. A przecie\u017c oryginalno\u015b\u0107, warto\u015b\u0107, marka i wszystko, co jest unikatowe, wyrasta w\u0142a\u015bnie z \u0142amania schemat\u00f3w.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sp\u00f3jrzmy cho\u0107by na \u201e<a href=\"https:\/\/vod.tvp.pl\/filmy-dokumentalne,163\/ucieczka-na-srebrny-glob,307659\">Ucieczk\u0119 na Srebrny Glob\u201d<\/a> . To \u015bwietny dokument o niedoko\u0144czonym filmie Andrzeja \u017bu\u0142awskiego (1940-2016). To jest nie tylko historia jednego z najbardziej niesamowitych projekt\u00f3w w dziejach polskiego kina, ale te\u017c lekcja o tw\u00f3rczo\u015bci w systemie, kt\u00f3ry nie znosi\u0142 nieprzewidywalno\u015bci. \u017bu\u0142awski nie mia\u0142 AI, ale mia\u0142 odwag\u0119, intuicj\u0119 i pot\u0119\u017cn\u0105 wizj\u0119. I gdyby dzi\u015b \u017cy\u0142, mo\u017ce jego science fiction powsta\u0142oby na McBooku? Tylko \u017ce w takim filmie nie gra\u0142by ju\u017c genialny Andrzej Seweryn, Jerzy Trela, Krystyna Janda, Jan Frycz czy Henryk Bista.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" title=\"YouTube video player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/ClZjeYFFiXE?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=pl-PL&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Jednak nawet wtedy nie zrobi\u0142aby tego za niego maszyna. Bo maszyna nie prze\u017cyje rozczarowania, nie podejmie walki z cenzur\u0105, nie wr\u00f3ci po dziesi\u0119ciu latach do materia\u0142u, kt\u00f3ry wszyscy spisali na straty. To robi cz\u0142owiek. Co zostaje? Zostaje pytanie: jak dzi\u015b uczy\u0107 pisania, my\u015blenia, projektowania?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/bit.ly\/konsultacjekotarbinski\"><strong>Chcesz rozwija\u0107 marketing i sprzeda\u017c swojej firmy? Zapraszam na konsultacje online<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nie przez zakazy. Nie przez paniczne <em>\u201enie korzystaj z AI!\u201d<\/em>. Przeciwnie, przez m\u0105dr\u0105 integracj\u0119. Pokazuj\u0105c, \u017ce AI nie zast\u0105pi emocji, odwagi i kreatywnego ryzyka. Mo\u017ce by\u0107 za to fantastycznym partnerem w eksperymentowaniu, edytowaniu, dopracowywaniu. Tylko trzeba wiedzie\u0107, co chce si\u0119 powiedzie\u0107. Bez tego, nawet najlepiej napisany prompt nie wystarczy.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Scenka z \u017cycia. &#8211; Pani to napisa\u0142a przy pomocy ChatGPT &#8211; m\u00f3wi\u0119 do studentki. &#8211; Przecie\u017c wszyscy tak robi\u0105 &#8211; [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":10868,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_exactmetrics_skip_tracking":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[846,15,747,2227,748],"tags":[1030,376,1031],"class_list":["post-10867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-marketing-innowacje-trendy-rynkologia","category-innowacje-rynkologia-marketing-jacek-kotarbinski","category-marketing","category-newsroom","category-trendy","tag-ai","tag-marketing","tag-sztuczna-inteligencja"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.5 - aioseo.com -->\n\t<meta name=\"description\" content=\"Scenka z \u017cycia. - Pani to napisa\u0142a przy pomocy ChatGPT - m\u00f3wi\u0119 do studentki. - Przecie\u017c wszyscy tak robi\u0105 - odpowiada z b\u0142yskiem w oku i trzepoce rz\u0119sami jak Ludeczka z Rekreacji Miko\u0142ajka. 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