{"id":11,"date":"2006-09-26T09:24:00","date_gmt":"2006-09-26T09:24:00","guid":{"rendered":"https:\/\/kotarbinski.wordpress.com\/2006\/09\/26\/sfokusowani\/"},"modified":"2019-02-14T19:22:48","modified_gmt":"2019-02-14T19:22:48","slug":"sfokusowani","status":"publish","type":"post","link":"https:\/\/kotarbinski.com\/blogomarketingu\/sfokusowani\/","title":{"rendered":"„Sfokusowani”"},"content":{"rendered":"
\"\"<\/a> „Musimy si\u0119 sfokusowa\u0107 na reszcie portfela marek, jakie mamy”<\/strong> (wypowiedz przedstawiciela Galerii Centrum w TVN 24, 26-09-2006r.)\u00a0\u00a0\u00a0<\/p>\n

Musimy przede wszystkim unikac zargonu marketingowego w mediach. Inaczej pobijemy sie wlasna bronia.<\/span><\/p>\n

„Pisarz ma potrzebe – ba, wrecz obowiazek – byc niezrozumianym przez swoje pokolenie, inaczej nigdy nie zostanie uznany za geniusza.(…)Slownictwo przecietnego czlowieka obejmuje trzy tysiace slow, ale prawdziwy pisarz ich nie uzywa, poniewaz w slowniku jest jeszcze 189 tysiecy hasel, a on nie jest czlowiekiem zwyczajnym.(…) Pisarz rozumie tematy, ktorych same nazwy budza lek: semiotyka, epistemologia, neokonkretyzm.(…) Pisarz, chcac uwiesc kobiete, mowi [Jestem pisarzem] i gryzmoli na serwetce wiersz – to zawsze dziala”.<\/strong>
\n<\/em>Paulo Coelho „Byc jak plynaca rzeka – mysli i impresje 1998-2005”, Swiat Ksiazki 2006<\/span><\/p>\n

Czyz nie zakrawa na ironie fakt, ze marketerzy – edukowanie najczesciej przez agencje reklamowe – sami maja problem z komunikacja w sposob normalny ? Kiedys, z pewnym profesorem przeprowadzilem pasjonujaca dyskusje przy pomocy techniki mind mappingu. I pomimo, ze kazdy z nas byl specjalista w swojej dziedzinie – nie padlo ani jedno slowo zargonowe … Dla ulatwienia dodam, ze dziedzina profesora byla dla mnie „czarna magia”, podobnie jak moja dziedzina dla niego \ud83d\ude09 Ale porozumielismy sie prawdziwym jezykiem Checi Porozumienia, Empatii i Apceptacji Wlasnej Niewiedzy. Czesto to wystarczy by przeksztalcic pomysl w interesujacy projekt.<\/p>\n

Poniewaz wczoraj by\u0142y moje urodziny \ud83d\ude42 – dziekuje Tym Co Juz Sami Wiedza Ktorzy – za cieple slowa i wiele serdecznosci.<\/p>\n

Wszystkim polecam Tawerne w Orlowie – nowa restauracja, fantastyczna obsluga i doskonale jedzenie. Bede tam wracal \ud83d\ude42<\/p>\n

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<\/span><\/div>\n

\u00a0\"Posted<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

„Musimy si\u0119 sfokusowa\u0107 na reszcie portfela marek, jakie mamy” (wypowiedz przedstawiciela Galerii Centrum w TVN 24, 26-09-2006r.)\u00a0\u00a0\u00a0 Musimy przede wszystkim 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