{"id":11611,"date":"2026-02-16T11:19:13","date_gmt":"2026-02-16T11:19:13","guid":{"rendered":"https:\/\/kotarbinski.com\/blogomarketingu\/?p=11611"},"modified":"2026-02-16T11:19:13","modified_gmt":"2026-02-16T11:19:13","slug":"czy-wladca-pierscieni-to-traktat-o-wladzy-jacek-kotarbinski-blog-o-marketingu","status":"publish","type":"post","link":"https:\/\/kotarbinski.com\/blogomarketingu\/czy-wladca-pierscieni-to-traktat-o-wladzy-jacek-kotarbinski-blog-o-marketingu\/","title":{"rendered":"CZY W\u0141ADCA PIER\u015aCIENI TO TRAKTAT O W\u0141ADZY? | Jacek Kotarbi\u0144ski | Blog o marketingu"},"content":{"rendered":"

Tolkiena zacz\u0105\u0142em czyta\u0107 w liceum. By\u0142 rok 1982. Wsp\u00f3\u0142cze\u015bnie widz\u0119, jak wiele ma wsp\u00f3lnego w mechanizmami w\u0142adzy.<\/em><\/p>\n

W\u0142adca Pier\u015bcieni wygl\u0105da jak opowie\u015b\u0107 o d\u0142ugim spacerze, ale pod spodem to traktat o w\u0142adzy. Nie o koronach i tronach, tylko o mechanizmie, kt\u00f3ry wchodzi w cz\u0142owieka jak dym pod drzwi.<\/em><\/p>\n

Elfy to inteligencja i pami\u0119\u0107. Wiedza, kt\u00f3ra nie musi krzycze\u0107, bo wie. Krasnoludy to biznes i rzemios\u0142o, twarda robota, twarde liczby, twarde serca. Ludzie s\u0105 lud\u017ami, czyli ambicj\u0105, l\u0119kiem, pragnieniem sensu, a obok tego religi\u0105, bo cz\u0142owiek bez opowie\u015bci o sobie zaczyna si\u0119 psu\u0107.<\/em><\/p>\n

Gandalf i Saruman s\u0105 kap\u0142anami, bo ich broni\u0105 nie jest miecz, tylko interpretacja. Kap\u0142an m\u00f3wi spokojnie, a reszta zaczyna maszerowa\u0107 za jego wersj\u0105 prawdy.<\/em><\/p>\n

Smoczy j\u0119zyk to propaganda, j\u0119zyk, kt\u00f3ry nie opisuje \u015bwiata, tylko go produkuje. Nie s\u0142u\u017cy do rozmowy, tylko do przeprogramowania. Po nim my\u015blisz cudzym has\u0142em, a nie w\u0142asnym zdaniem. Idealne narz\u0119dzie wojny kognitywnej.<\/em><\/p>\n

Zgadnij, kim jest Gollum.<\/em><\/p>\n

Mordor mo\u017cna czyta\u0107 jako Rosj\u0119, a walk\u0119 Zachodu jako kolejn\u0105 ods\u0142on\u0119 starego schematu. W ka\u017cdym pokoleniu kto\u015b buduje fabryk\u0119 strachu, a kto\u015b inny stawia p\u0142ot i nazywa go cywilizacj\u0105.<\/em><\/p>\n

Hobbici jako Polacy te\u017c pasuj\u0105, bo nie marz\u0105 o imperium. Marz\u0105, \u017ceby im nie rozjechano ogr\u00f3dka. S\u0105 podejrzliwi wobec wielkich s\u0142\u00f3w, ale kiedy trzeba, bior\u0105 na plecy spraw\u0119, kt\u00f3rej nikt rozs\u0105dny by nie wzi\u0105\u0142. I narzekaj\u0105 po drodze, bo to ich system ch\u0142odzenia.<\/em><\/p>\n

Pier\u015bcie\u0144 to nie przedmiot. To choroba w formie bi\u017cuterii. W\u0142adza skondensowana do obietnicy, \u017ce ominiesz ludzi, zasady i konsekwencje. Ciekawe, kiedy zaczn\u0105 rozdawa\u0107 pier\u015bcienie w\u0142adzy.<\/em><\/p>\n

Dlatego kusi ka\u017cdego inaczej. Inteligencji podsuwa dominacj\u0119, biznesowi wy\u0142\u0105czno\u015b\u0107, kap\u0142anowi kontrol\u0119, zwyk\u0142emu cz\u0142owiekowi rozkaz zamiast l\u0119ku. W wersji wsp\u00f3\u0142czesnej pier\u015bcie\u0144 jest algorytmem, danymi albo zasi\u0119giem, ma\u0142ym k\u00f3\u0142kiem, kt\u00f3re robi z cz\u0142owieka orbit\u0119.<\/em><\/p>\n

Pier\u015bcie\u0144 nie daje w\u0142adzy.<\/em><\/p>\n

Pier\u015bcie\u0144 wyci\u0105ga na wierzch demony, kt\u00f3re siedz\u0105 w cz\u0142owieku.<\/em><\/p>\n

#takietam<\/strong><\/p>\n

Spodoba\u0142 Ci si\u0119 tekst? Postaw kaw\u0119, misk\u0119 ry\u017cu, albo wielkie serducho \ud83d\ude42 <\/strong>https:\/\/suppi.pl\/kotarbinski<\/strong><\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Tolkiena zacz\u0105\u0142em czyta\u0107 w liceum. By\u0142 rok 1982. Wsp\u00f3\u0142cze\u015bnie widz\u0119, jak wiele ma wsp\u00f3lnego w mechanizmami w\u0142adzy. W\u0142adca Pier\u015bcieni wygl\u0105da 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