{"id":11697,"date":"2026-06-03T08:10:19","date_gmt":"2026-06-03T08:10:19","guid":{"rendered":"https:\/\/kotarbinski.com\/blogomarketingu\/?p=11697"},"modified":"2026-06-03T08:10:19","modified_gmt":"2026-06-03T08:10:19","slug":"jak-przewaga-marki-staje-sie-zlotem-jacek-kotarbinski-cezary-zieminski-clickmeeting","status":"publish","type":"post","link":"https:\/\/kotarbinski.com\/blogomarketingu\/jak-przewaga-marki-staje-sie-zlotem-jacek-kotarbinski-cezary-zieminski-clickmeeting\/","title":{"rendered":"Jak przewaga marki staje sie\u0328 z\u0142otem | Jacek Kotarbi\u0144ski &#038; Cezary Ziemi\u0144ski | ClickMeeting"},"content":{"rendered":"<p>Mie\u0107 przewag\u0119 rynkow\u0105 to jedno. Zamieni\u0107 j\u0105 w realny zysk dla firmy, to osobna sztuka.<\/p>\n<p>W tej rozmowie Jacek Kotarbi\u0144ski i Cezary Ziemi\u0144ski pokazuj\u0105, jak to zrobi\u0107: od mechanizm\u00f3w rynkowych i budowania pozycji marki, po twarde case studies z projekt\u00f3w, w kt\u00f3rych przewagi trzeba by\u0142o zaprojektowa\u0107, wdro\u017cy\u0107 i obroni\u0107 w praktyce.<\/p>\n<p>CZEGO DOWIESZ SI\u0118 Z TEGO NAGRANIA?<br \/>\n\u2705 Jakie mechanizmy rynkowe decyduj\u0105 o tym, \u017ce jedne marki zarabiaj\u0105 na swoich przewagach, a inne \u2014 nie<br \/>\n\u2705 Co odr\u00f3\u017cnia marki, kt\u00f3re przekuwaj\u0105 pozycj\u0119 rynkow\u0105 w wyniki finansowe, od tych, kt\u00f3re zatrzymuj\u0105 si\u0119 na strategii<br \/>\n\u2705 Jak w praktyce wygl\u0105da projektowanie, wdra\u017canie i obrona przewagi \u2014 case studies z pierwszej r\u0119ki<br \/>\n\u2705 Jak prowadzi\u0107 anga\u017cuj\u0105ce dyskusje online, w kt\u00f3rych widzowie staj\u0105 si\u0119 uczestnikami, a nie tylko obserwatorami.<br \/>\n\ud83c\udf93 dr in\u017c. Jacek Kotarbi\u0144ski, MBA<br \/>\nWybitny ekspert marketingu i budowania marek. Od ponad 35 lat pracuje z przedsi\u0119biorcami nad rozwojem przewagi konkurencyjnej. W 2025 roku jako jedyny Polak w globalnym zestawieniu Favikon Top 200 Voices \u201eBranding &amp; Positioning on LinkedIn \u2013 Worldwide&#8221; \u2014 1. miejsce w Polsce. Autor m.in. \u201eSztuki Rynkologii&#8221;, \u201eMarki 5.0&#8243; i \u201e50 Praw Marketingu Kotarbi\u0144skiego&#8221;. Keynote speaker TEDx, felietonista \u201eForbes Polska&#8221;.<br \/>\n\ud83d\udcbc Cezary Ziemi\u0144ski<br \/>\nPraktyk budowania przewag rynkowych. Projektuje, wdra\u017ca i broni pozycji marek w realnych projektach biznesowych.<br \/>\n\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500<br \/>\n\ud83c\udfaf DLA KOGO JEST TO NAGRANIE?<br \/>\n\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500<br \/>\nDla w\u0142a\u015bcicieli firm, marketer\u00f3w, brand manager\u00f3w i strateg\u00f3w, kt\u00f3rzy chc\u0105 zrozumie\u0107, jak przeku\u0107 przewag\u0119 swojej marki w konkretne wyniki biznesowe.<\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe loading=\"lazy\" title=\"Jak przewaga marki staje sie\u0328 z\u0142otem | Jacek Kotarbi\u0144ski &amp; Cezary Ziemi\u0144ski\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/cUaLPz_YuNA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Mie\u0107 przewag\u0119 rynkow\u0105 to jedno. Zamieni\u0107 j\u0105 w realny zysk dla firmy, to osobna sztuka. W tej rozmowie Jacek Kotarbi\u0144ski [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt 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