{"id":11697,"date":"2026-06-03T08:10:19","date_gmt":"2026-06-03T08:10:19","guid":{"rendered":"https:\/\/kotarbinski.com\/blogomarketingu\/?p=11697"},"modified":"2026-06-03T08:10:19","modified_gmt":"2026-06-03T08:10:19","slug":"jak-przewaga-marki-staje-sie-zlotem-jacek-kotarbinski-cezary-zieminski-clickmeeting","status":"publish","type":"post","link":"https:\/\/kotarbinski.com\/blogomarketingu\/jak-przewaga-marki-staje-sie-zlotem-jacek-kotarbinski-cezary-zieminski-clickmeeting\/","title":{"rendered":"Jak przewaga marki staje sie\u0328 z\u0142otem | Jacek Kotarbi\u0144ski &#038; Cezary Ziemi\u0144ski | ClickMeeting"},"content":{"rendered":"<p>Mie\u0107 przewag\u0119 rynkow\u0105 to jedno. Zamieni\u0107 j\u0105 w realny zysk dla firmy, to osobna sztuka.<\/p>\n<p>W tej rozmowie Jacek Kotarbi\u0144ski i Cezary Ziemi\u0144ski pokazuj\u0105, jak to zrobi\u0107: od mechanizm\u00f3w rynkowych i budowania pozycji marki, po twarde case studies z projekt\u00f3w, w kt\u00f3rych przewagi trzeba by\u0142o zaprojektowa\u0107, wdro\u017cy\u0107 i obroni\u0107 w praktyce.<\/p>\n<p>CZEGO DOWIESZ SI\u0118 Z TEGO NAGRANIA?<br \/>\n\u2705 Jakie mechanizmy rynkowe decyduj\u0105 o tym, \u017ce jedne marki zarabiaj\u0105 na swoich przewagach, a inne \u2014 nie<br \/>\n\u2705 Co odr\u00f3\u017cnia marki, kt\u00f3re przekuwaj\u0105 pozycj\u0119 rynkow\u0105 w wyniki finansowe, od tych, kt\u00f3re zatrzymuj\u0105 si\u0119 na strategii<br \/>\n\u2705 Jak w praktyce wygl\u0105da projektowanie, wdra\u017canie i obrona przewagi \u2014 case studies z pierwszej r\u0119ki<br \/>\n\u2705 Jak prowadzi\u0107 anga\u017cuj\u0105ce dyskusje online, w kt\u00f3rych widzowie staj\u0105 si\u0119 uczestnikami, a nie tylko obserwatorami.<br \/>\n\ud83c\udf93 dr in\u017c. Jacek Kotarbi\u0144ski, MBA<br \/>\nWybitny ekspert marketingu i budowania marek. Od ponad 35 lat pracuje z przedsi\u0119biorcami nad rozwojem przewagi konkurencyjnej. W 2025 roku jako jedyny Polak w globalnym zestawieniu Favikon Top 200 Voices \u201eBranding &amp; Positioning on LinkedIn \u2013 Worldwide&#8221; \u2014 1. miejsce w Polsce. Autor m.in. \u201eSztuki Rynkologii&#8221;, \u201eMarki 5.0&#8243; i \u201e50 Praw Marketingu Kotarbi\u0144skiego&#8221;. Keynote speaker TEDx, felietonista \u201eForbes Polska&#8221;.<br \/>\n\ud83d\udcbc Cezary Ziemi\u0144ski<br \/>\nPraktyk budowania przewag rynkowych. Projektuje, wdra\u017ca i broni pozycji marek w realnych projektach biznesowych.<br \/>\n\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500<br \/>\n\ud83c\udfaf DLA KOGO JEST TO NAGRANIE?<br \/>\n\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500<br \/>\nDla w\u0142a\u015bcicieli firm, marketer\u00f3w, brand manager\u00f3w i strateg\u00f3w, kt\u00f3rzy chc\u0105 zrozumie\u0107, jak przeku\u0107 przewag\u0119 swojej marki w konkretne wyniki biznesowe.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/cUaLPz_YuNA?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=pl-PL&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Mie\u0107 przewag\u0119 rynkow\u0105 to jedno. Zamieni\u0107 j\u0105 w realny zysk dla firmy, to osobna sztuka. W tej rozmowie Jacek Kotarbi\u0144ski [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_exactmetrics_skip_tracking":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[846,15,747,2227],"tags":[2420,376,734],"class_list":["post-11697","post","type-post","status-publish","format-standard","hentry","category-blog-marketing-innowacje-trendy-rynkologia","category-innowacje-rynkologia-marketing-jacek-kotarbinski","category-marketing","category-newsroom","tag-clickmeeting","tag-marketing","tag-podcast"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Mie\u0107 przewag\u0119 rynkow\u0105 to jedno. 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