Propaganda markietanctwa (propagowanie markietanctwa) – traktowanie dziedziny marketingu, jako bezpo\u015bredniego narz\u0119dzia przeznaczonego wy\u0142\u0105cznie do wsparcia sprzeda\u017cy oraz utrwalanie stereotyp\u00f3w o „oszuka\u0144czej roli marketingu wobec spo\u0142ecze\u0144stwa” (s\u0142ynne „chwyty” i „tricki”). Rol\u0105 marketer\u00f3w jest tworzenie warto\u015bci dla klient\u00f3w i w\u0142a\u015bcicieli, a nie realizacja zada\u0144 wy\u0142\u0105cznego supportu dla sprzeda\u017cy. Propagand\u0119 markietanctwa uprawiaj\u0105 cz\u0119sto laicy, kt\u00f3rzy poznali kilka technik marketingowych jednak ca\u0142kowicie nie rozumiej\u0105 zasad ich u\u017cywania. Czyni\u0105 to r\u00f3wnie\u017c cz\u0119sto ludzie przypadkowi, kt\u00f3rzy uwa\u017caj\u0105 prac\u0119 w marketingu za lekk\u0105, \u0142atw\u0105 i przyjemn\u0105 oraz nie wymagaj\u0105c\u0105 kompetencji „twardych”, a jedynie behawioralnych.<\/p>\n","protected":false},"excerpt":{"rendered":"
Propaganda markietanctwa (propagowanie markietanctwa) – traktowanie dziedziny marketingu, jako bezpo\u015bredniego narz\u0119dzia przeznaczonego wy\u0142\u0105cznie do wsparcia sprzeda\u017cy oraz utrwalanie stereotyp\u00f3w o 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