{"id":1482,"date":"2013-02-01T17:22:25","date_gmt":"2013-02-01T17:22:25","guid":{"rendered":"https:\/\/kotarbinski.wordpress.com\/?p=1482"},"modified":"2019-02-14T21:02:40","modified_gmt":"2019-02-14T21:02:40","slug":"chrzaknac-inaczej","status":"publish","type":"post","link":"https:\/\/kotarbinski.com\/blogomarketingu\/chrzaknac-inaczej\/","title":{"rendered":"Chrz\u0105kn\u0105\u0107 inaczej"},"content":{"rendered":"<p>Prezydent wszed\u0142 na m\u00f3wnic\u0119. M\u00f3wi\u0142 z pasj\u0105, rzeczowo, pewnie i konkretnie. \u017badnej kartki. Slajdu. Tablicy. Nic. Sko\u0144czy\u0142. Szybkim krokiem wyszed\u0142. Ponad trzystu tureckich biznesmen\u00f3w zamar\u0142o z wra\u017cenia. Po chwili niekt\u00f3rzy rzucili si\u0119 na organizatora z wizyt\u00f3wkami. Wra\u017cenie by\u0142o piorunuj\u0105ce. By\u0142a to najkr\u00f3tsza i najbardziej efektywna prezentacja jak\u0105 widzia\u0142em w \u017cyciu. Bohater by\u0142 prezydentem jednego z polskich miast.<\/p>\n<p>Dzi\u015b w narz\u0119dziach prezentacji mo\u017cna przebiera\u0107 jak w ul\u0119ga\u0142kach. Prezi, keynote&#8230;power point przy nich to klasa starszak\u00f3w. Tych wyro\u015bni\u0119tych. Do tego multimedia, infografiki, fotki, memy. Wybuchy, konfetti i strzelaj\u0105ce wjazdy slajd\u00f3w. Ale za tymi wodotryskami, stoi \u017cywy cz\u0142owiek. Bez wzgl\u0119du na to co poka\u017ce, ma zainspirowa\u0107, wchodzi\u0107 w interakcj\u0119, zainteresowa\u0107, wywo\u0142a\u0107 emocje. Dla ka\u017cdego prelegenta &#8222;wybieg&#8221; to swoista scena, na kt\u00f3rej sprzedaje sw\u00f3j profesjonalizm. Umiej\u0119tno\u015bci prezentacji to jedna z kluczowych kompetencji marketera. Nudna ksi\u0119gowa czy niewyspany informatyk ma prawo do przynudzania. Profesjonalny marketer &#8211; nigdy. Cho\u0107 ma prawo, jak ka\u017cdy cz\u0142owiek, to gorszych dni. Ale umiej\u0119tno\u015b\u0107 opanowania emocji, zbudowanie historii, wizualizacja danych, to warsztat pracy marketera.<\/p>\n<p>Kilka uwag po pewnej prezentacji obejrzanej dzi\u015b:<\/p>\n<ul>\n<li>czytanie slajd\u00f3w przez prelegenta, to brak szacunku dla audytorium, kt\u00f3re nie sk\u0142ada si\u0119 z analfabet\u00f3w<\/li>\n<li>epatowanie truizmami i bana\u0142ami jest nudne jak flaki z olejem<\/li>\n<li>wchodzenie na prezentacj\u0119 zdyszanym &#8222;z marszu&#8221; wygl\u0105da nieciekawie<\/li>\n<li>arogancja w stosunku do audytorium, szczeg\u00f3lnie przy \u015bcis\u0142ych, merytorycznych pytaniach, kompromituje nie tylko brakiem klasy. Cz\u0119sto kryje si\u0119 za tym totalny laik<\/li>\n<li>warszawscy prelegenci pojawiaj\u0105c si\u0119 na prowincji, nie powinni jaskrawo komunikowa\u0107 swojej &#8222;sto\u0142eczno\u015bci&#8221;. Tak my\u015bl\u0119.<\/li>\n<li>byki ortograficzne na spotkaniu profesjonalist\u00f3w s\u0105 jak g\u0142o\u015bne &#8222;chrz\u0105kni\u0119cia inaczej&#8221; na oficjalnym spotkaniu.<\/li>\n<\/ul>\n<p>Ujmuj\u0105cemu prelegentowi publika wybaczy wszystko. Arogancji wobec audytorium &#8211; nigdy<\/p>\n<p>PS. Dedykuj\u0119 wpis Ma\u0107kowi Budzichowi bo pisz\u0119 w kom\u00f3rce na jego plecach \ud83d\ude42 prawie:) dow\u00f3d poni\u017cej \ud83d\ude42 Agacie z Implix dzi\u0119kuj\u0119 za u\u017cyczenie Maca. To m\u00f3j pierwszy wpis na MacBook Pro \ud83d\ude42<\/p>\n<p><a href=\"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2013\/02\/zdjc499cie.jpg\"><img decoding=\"async\" class=\"size-full wp-image\" id=\"i-1484\" alt=\"Image\" src=\"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2013\/02\/zdjc499cie.jpg?w=454\" \/><\/a><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Prezydent wszed\u0142 na m\u00f3wnic\u0119. M\u00f3wi\u0142 z pasj\u0105, rzeczowo, pewnie i konkretnie. \u017badnej kartki. Slajdu. Tablicy. Nic. Sko\u0144czy\u0142. Szybkim krokiem wyszed\u0142. 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