{"id":1579,"date":"2013-02-09T06:54:00","date_gmt":"2013-02-09T06:54:00","guid":{"rendered":"https:\/\/kotarbinski.wordpress.com\/?p=1579"},"modified":"2019-02-14T19:20:45","modified_gmt":"2019-02-14T19:20:45","slug":"silikonowe-mozgi","status":"publish","type":"post","link":"https:\/\/kotarbinski.com\/blogomarketingu\/silikonowe-mozgi\/","title":{"rendered":"Silikonowe m\u00f3zgi"},"content":{"rendered":"<p style=\"text-align:justify;\">Siedz\u0105 w szklanych klatkach jak w brojlerach. Niekt\u00f3rzy niedawno z kanap zeszli. Skupione twarze roz\u015bwietla tylko zimny blask monitora. Klikaj\u0105. Pisz\u0105. Klikaj\u0105. Tysi\u0105c lajk\u00f3w za cztery dychy. Dziesi\u0119\u0107 tysi\u0119cy wy\u015bwietle\u0144 na You Tube &#8211; dwie. Kreuj\u0105 silikonowe profile na Facebooku i zarabiaj\u0105 kas\u0119. \u0141apka w g\u00f3r\u0119. \u0141apka w d\u00f3\u0142. Kto dzi\u015b wrzuci \u015bmieszniejsz\u0105 fotk\u0119. Gimbazowy komentarz. Na prezentacji jest si\u0119 czym chwali\u0107. Tysi\u0105ce fan\u00f3w. Niewa\u017cne, \u017ce cz\u0119\u015b\u0107 egzotycznych. Setki komentarzy. Niewa\u017cne, \u017ce bezsensownych. Automat nie rozpoznaje bezcelowych dyskusji. Tylko cz\u0142owiek. Jest klient, jest rynek. A \u017ce klient daje si\u0119 doi\u0107 jak dziecko? C\u00f3\u017c, to tylko problem jego merytorycznej arogancji.<\/p>\n<p style=\"text-align:center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" alt=\"\" src=\"https:\/\/www.coolthings.com.au\/sites\/default\/files\/human-brain-silicone-mould.jpg\" width=\"448\" height=\"448\" \/><\/p>\n<p style=\"text-align:justify;\">Ilo\u015b\u0107 fan\u00f3w na Faceboku na fanpage marki, lajk\u00f3w czy komentarzy, przestaje by\u0107 wiarygodnym \u017ar\u00f3d\u0142em informacji o profilu. Oczywi\u015bcie wtedy, gdy wiemy \u017ce jest on sztucznie pompowany. Zjawisko do\u015b\u0107 dok\u0142adnie opisa\u0142 Jerzy Ziemacki w &#8222;<a href=\"https:\/\/www.przekroj.pl\/artykul\/969063.html\">Przekroju&#8221; &#8211; &#8222;Zmierzch ery lajk\u00f3w&#8221;.<\/a> Niejednokrotnie samemu wystarczy popatrze\u0107 na niektore fanpage. \u017bebrolajki konkuruj\u0105 z LOL contentem, nachalna reklama wciska kolejny produkt, a mniej lub bardziej prymitywne konkursy s\u0142u\u017c\u0105 tylko wygenerowaniu dodatkowego ruchu.<strong> Ten szum wy\u0142\u0105cznie dla statystyk i \u0142adnie wygl\u0105daj\u0105cych prezentacji ma tyle wsp\u00f3lnego z budowaniem spo\u0142eczno\u015bci co owoc figowca z gestem figi.<\/strong><\/p>\n<p style=\"text-align:justify;\">&#8222;Silikonowe&#8221; profile facebookowe tym si\u0119 r\u00f3\u017cni\u0105 od &#8222;organicznych&#8221;, \u017ce te pierwsze s\u0105 pi\u0119kne, s\u0142odkie, s\u0142ita\u015bne, wypicowane, wyfotoszopowane, g\u0142adkie i efektowne, ale pe\u0142ne sztucznej chemii w \u015brodku. Organiczne profile na kt\u00f3rych kr\u00f3luje szczero\u015b\u0107 dialogu czy tw\u00f3rczy sp\u00f3r, bywaj\u0105 dla marketer\u00f3w i w\u0142a\u015bcicieli firm, kwa\u015bne jak \u015bwi\u0119te psiary Jej Ekscelencji. <strong>A naturalna, organiczna \u015bwi\u0119to\u015b\u0107 bierze si\u0119 z rzeczywistego zaanga\u017cowania fan\u00f3w w dialog z mark\u0105 w social media.<\/strong> Prawdziwo\u015b\u0107 wypowiedzi marka-fan jest jedn\u0105 z kanw prawdziwej lojalno\u015bci, a nie napompowanych silikonem statystyk. Organiczno\u015bci nie zapewni Ci \u017cadna agencja, a jedynie prawdziwi pasjonaci tej marki, marketerzy czy w\u0142a\u015bciciele. Agencja mo\u017ce Ci pom\u00f3c, ale nie b\u0119dzie si\u0119 identyfikowa\u0107 z Twoimi klientami.<\/p>\n<p style=\"text-align:justify;\">Przyk\u0142ad organicznego, prawdziwego i rzetelnego profilu? Zobacz oficjalny fanpage <a href=\"https:\/\/www.facebook.com\/DorotaZawadzkaPsycholog\">Doroty Zawadzkiej<\/a>.<\/p>\n<p style=\"text-align:justify;\">Wyjd\u017acie w ko\u0144cu z dusznego pokoiku pe\u0142nego dymu hipokryzji i zacznijcie realnie komunikowa\u0107 si\u0119 ze swoimi klientami w mediach spo\u0142eczno\u015bciowych. Szczerze i bez ogr\u00f3dek. Ale r\u00f3wnocze\u015bnie konstruktywnie i bez hejtu. <a href=\"https:\/\/kotarbinski.wordpress.com\/2012\/03\/18\/hahej-halasliwy-hejter\/\">Hahej\u00f3w<\/a> trzeba wyrzuca\u0107 &#8211; to kwestia higieny domowej, tak jak wyrzucanie \u015bmieci. Prawdziwej lojalno\u015bci nie buduje si\u0119 na wyfiokowanym przyj\u0119ciu, gdzie wszyscy prawi\u0105 sobie p\u0142askie i nieszczere komplementy. Miejcie odwag\u0119 i szczero\u015b\u0107 Bergera.<\/p>\n<p style=\"text-align:justify;\">A teraz wyobra\u017c sobie, \u017ce jeste\u015b na wielkiej dom\u00f3wce urz\u0105dzonej przez napuszon\u0105, barokow\u0105 i pe\u0142n\u0105 hipokryzji mark\u0119 (wybierz sobie dowolnie Ci pasuj\u0105c\u0105, a jest ich sporo). Przychodzi nagle niezaproszony Harley-Davidson i \u2026<\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe loading=\"lazy\" title=\"Hair - I Got Life\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/-1LRD3DtFAo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Siedz\u0105 w szklanych klatkach jak w brojlerach. Niekt\u00f3rzy niedawno z kanap zeszli. Skupione twarze roz\u015bwietla tylko zimny blask monitora. Klikaj\u0105. 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