{"id":1653,"date":"2013-02-16T19:46:56","date_gmt":"2013-02-16T19:46:56","guid":{"rendered":"https:\/\/kotarbinski.wordpress.com\/?p=1653"},"modified":"2019-02-14T18:57:47","modified_gmt":"2019-02-14T18:57:47","slug":"straszonko-2","status":"publish","type":"post","link":"https:\/\/kotarbinski.com\/blogomarketingu\/straszonko-2\/","title":{"rendered":"Straszonko"},"content":{"rendered":"<p>Kobieta wchodzi do windy. Naciska guzik. Po chwili jazdy, kabina trzeszczy i na chwil\u0119 ga\u015bnie \u015bwiat\u0142o. Kiedy zapala si\u0119 ponownie, obok stoi ma\u0142a dziewczynka. Ale to nie komnata strachu na jarmarcznym odpu\u015bcie. To \u015brodek nowoczesnego biurowca. Strach. Szok. Przera\u017cenie. Krzyk. Bezw\u0142adne walenie do drzwi. Ubaw po pachy&#8230; Strasz\u0105cy zawsze m\u00f3wi\u0105, \u017ce to lubi\u0105. Dop\u00f3ki sami nie stan\u0105 si\u0119 straszonymi.<\/p>\n<p style=\"text-align:center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" alt=\"\" src=\"https:\/\/images.wikia.com\/scream\/images\/b\/bd\/Scream-2.jpg\" width=\"468\" height=\"347\" \/><\/p>\n<p>Nie wierzycie? Obejrzyjcie.<\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/7N5OhNplEd4?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=pl-PL&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/div>\n<p>Jeszcze co\u015b w klimacie windy? Prosz\u0119 bardzo:<\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe loading=\"lazy\" title=\"So Real it&#039;s Scary | LG IPS Monitors\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/NeXMxuNNlE8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>O zjawisku hapenerstwa pisa\u0142em ju\u017c w 2010r. [ <a href=\"https:\/\/kotarbinski.wordpress.com\/2010\/09\/12\/hapenerzy\/\">Hapenerzy<\/a> ]. Niewiele si\u0119 w tym zakresie zmieni\u0142o. Agencje reklamowe czy eventowe coraz bardziej \u017congluj\u0105 naszymi emocjami. Sam obserwuj\u0105c pierwsze zdj\u0119cia z Czelabi\u0144ska, zastanawia\u0142em si\u0119 czy to jest odpowied\u017a rosyjskich student\u00f3w na <a href=\"https:\/\/www.tvn24.pl\/ciekawostki-michalki,5\/film-z-ataku-orla-na-dziecko-to-studencka-praca-domowa,295427.html\">prac\u0119 domow\u0105 tych kanadyjskich<\/a>. Wsp\u00f3\u0142czesne mo\u017cliwo\u015bci multimedialne s\u0105 tak du\u017ce, \u017ce nakr\u0119cenie realistycznie wygl\u0105daj\u0105cej fikcji nie stanowi \u017cadnego problemu dla fachowc\u00f3w.<\/p>\n<p>Dzi\u015b trwaj\u0105 dyskusje o spocie Nivea.<\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/_gWk_yKtEdo?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=pl-PL&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/div>\n<p>Czy brali w nim udzia\u0142 rzeczywi\u015bcie przypadkowi ludzie? A mo\u017ce staty\u015bci, kt\u00f3rych uprzedzono, zap\u0142acono okr\u0105g\u0142\u0105 sumk\u0119 i podsuni\u0119to szczeg\u00f3\u0142ow\u0105 umow\u0119 o zachowaniu poufno\u015bci? Czy te\u017c byli to aktorzy lub amatorzy? Trudno wierzy\u0107 tu zapewnieniom agencji czy marketera. Oni nawet nie pisn\u0119liby pary z ust hiszpa\u0144skiej inkwizycji. W \u015bwiecie, gdzie spektakularne zamieszanie na ulicy mo\u017ce okaza\u0107 si\u0119 kolejnym flashmobem, lipdubem, promocj\u0105 \u017celu pod prysznic czy otwarciem nowego discountu &#8211; wszystko jest mo\u017cliwe.<\/p>\n<p>W USA za taki dowcip mo\u017cna \u0142atwo zosta\u0107 pozwanym. Poza tym jankescy policjanci maj\u0105 specyficzne podej\u015bcie do \u017cart\u00f3w, o czym pierwszy przekona\u0142 si\u0119 Ja\u015b Fasola.<\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe loading=\"lazy\" title=\"Bean (3\/12) Movie CLIP - Airport Police Chase (1997) HD\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/7P9EEB9Mr18?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>Ludzka wra\u017cliwo\u015b\u0107 to delikatna materia. List go\u0144czy z w\u0142asn\u0105 facjat\u0105 w tivi mo\u017ce by\u0107 fa\u0142szywy. Zawa\u0142 czy wylew w wyniku gwa\u0142townych emocji jest zawsze prawdziwy. Wszyscy si\u0119 \u015bmiej\u0105, ale nikt nie chce znale\u017a\u0107 si\u0119 na miejscu delikwenta. Czy powa\u017cn\u0105 mark\u0119 i agencj\u0119 sta\u0107 na taki skandal? Czy jedynym rozwi\u0105zaniem kreatywnym dla tego rodzaju kosmetyk\u00f3w jest \u017conglowanie emocjami strachu?<\/p>\n<p>Co dalej? Wszak gama \u015brodk\u00f3w jest nieograniczona. Zw\u0142oki dziecka na ulicy? Ostrza\u0142 snajper\u00f3w w centrum miasta? Zombie w metrze? Zw\u0142oki w centrum handlowym? Horrory pe\u0142ne s\u0105 koncept\u00f3w. Ale \u017cycie to nie FX made in Hollywood.<\/p>\n<p>Takie <a href=\"https:\/\/pl.wikipedia.org\/wiki\/Reklama_szokuj\u0105ca\">shockvertisingowe<\/a> filmy s\u0105 robione wy\u0142\u0105cznie jako <a href=\"https:\/\/en.wikipedia.org\/wiki\/Viral_video\">virale<\/a> i przeznaczone do internetu. Poniewa\u017c szybko si\u0119 nudz\u0105, dawka adreliny musi ulec zwi\u0119kszeniu. Lud bowiem mruczy z niezadowolenia i niczym gawied\u017a w koloseum \u017c\u0105da wi\u0119cej krwi. Ale czy ta \u015blepa uliczka nie doprowadzi w ko\u0144cu do mniej zabawnego zako\u0144czenia? Manipulacja naturalnym, ludzkim strachem w celu osi\u0105gni\u0119cia efektu reklamowego, lekko zalatuje <em><a href=\"https:\/\/kotarbinski.wordpress.com\/2007\/06\/05\/pojecie-redneck-marketing\/\">redneck marketingiem<\/a><\/em>. Dzi\u0119kuj\u0119, chyba wol\u0119 pozytywne emocje <a href=\"https:\/\/en.wikipedia.org\/wiki\/Augmented_reality\">augmented reality<\/a> w wersji National Geografic.<\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe loading=\"lazy\" title=\"Live Augmented Reality-National Geographic\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/D0ojxzS1fCw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Kobieta wchodzi do windy. Naciska guzik. Po chwili jazdy, kabina trzeszczy i na chwil\u0119 ga\u015bnie \u015bwiat\u0142o. Kiedy zapala si\u0119 ponownie, [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt 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