{"id":1744,"date":"2013-04-05T08:39:57","date_gmt":"2013-04-05T08:39:57","guid":{"rendered":"https:\/\/kotarbinski.wordpress.com\/?p=1744"},"modified":"2019-02-14T19:20:08","modified_gmt":"2019-02-14T19:20:08","slug":"pan-tu-nie-stal","status":"publish","type":"post","link":"https:\/\/kotarbinski.com\/blogomarketingu\/pan-tu-nie-stal\/","title":{"rendered":"Pan tu nie sta\u0142"},"content":{"rendered":"

Dawno temu, po ataku na WTC kr\u0105\u017cy\u0142 po Polsce taki dowcip. Dw\u00f3ch pijaczk\u00f3w stoi pod Pa\u0142acem Kultury i Nauki obserwuj\u0105c zbli\u017caj\u0105c\u0105 si\u0119 lotni\u0119. Pilot uderza w \u015bcian\u0119 budynku i zaczyna powoli zsuwa\u0107 si\u0119 w d\u00f3\u0142. – Patrz Pan<\/em> – m\u00f3wi jeden do drugiego – jaki kraj, taki terroryzm …<\/em><\/p>\n

\"\"<\/p>\n

W Polsce pojawi\u0142 si\u0119 ostatnio koncept „zawieszonej kawy”<\/a> czyli caffe sospeso<\/em>. Idea jest prosta – masz ochot\u0119 ufundowa\u0107 komu\u015b kaw\u0119, kupujesz j\u0105 dodatkowo i cieszysz si\u0119 z dobrego uczynku dla anonimowej osoby. Fajny koncept, b\u0142yszcz\u0105ce dobro w ka\u017cdej postaci, ch\u00f3ry anielskie, aureola nad ka\u017cd\u0105 kawiarni\u0105 czyli cud, mi\u00f3d i malina. Ale \u017cyjemy w Polsce i jaki kraj, taka kawa sospeso …<\/p>\n

Zacznijmy mo\u017ce od podstaw. Osoba obdarowana powinna zap\u0142aci\u0107 od tego podatek. Ostatecznie to darowizna. Chleba czerstwego darowa\u0107 ludziom nie mo\u017cna, a kaw\u0119 za darmo tak? Takie spo\u0142ecze\u0144stwo na darmowej, bur\u017cuazyjnej kawie upasie si\u0119 bardzo szybko, dlatego nale\u017cy zdecydowanie przeciwstawi\u0107 si\u0119 tym praktykom. Urz\u0119dnik skarbowy pod ka\u017cd\u0105 kawiarni\u0105 powinien pobiera\u0107 stosowny podatek. Od mleka te\u017c. Druga sprawa – motywacja barist\u00f3w i obs\u0142ugi. Im darmowa kawa zostanie wypomniana. Jak to? To taki bezdomny mo\u017ce sobie wej\u015b\u0107, wypi\u0107 darmow\u0105 kaw\u0119, zagra\u0107 spragnionemu personelowi na nosie i wyj\u015b\u0107? Tego nie zdzier\u017cy nikt spokojny i ilo\u015b\u0107 „podziemnie wypitych kaw sospeso” niechybnie wzro\u015bnie. Trzecia sprawa, to „kawa sospeso z oczkiem” – przychodzi znajomy, drze si\u0119 na ca\u0142y przybytek „sospeso raaaz”, mruga oczkiem jak przy piwie bezalkoholowym, barista kiwa ukradkiem g\u0142ow\u0105 i wiadomo o co chodzi. Czwarta sprawa, to ten snobistyczny obyczaj. Kawa u nas nie kosztuje 1 euro i za przeci\u0119tn\u0105 pensj\u0119 Polak-Szarak nie kupi dw\u00f3ch tysi\u0119cy kaw sospeso. Kupi mo\u017ce snobuj\u0105ce si\u0119 pokolenie Ikea popl\u0105tane z pokoleniem Y, kt\u00f3re na ten modny zabieg, wyrywa\u0107 b\u0119dzie nie\u015bwiadome niczego panny-s\u0142oiczki. A spragnieni darmowych kaw klienci, \u017c\u0105dnym wzrokiem \u015bwidrowa\u0107 b\u0119d\u0105 owych osobnik\u00f3w i ich towarzyszki. Niekt\u00f3rzy nawet w\u0142o\u017c\u0105 im palec do cappuccino, w celu przypomnienia owego obowi\u0105zku. Taki „sospeso reminder”. I ostatnia sprawa, to aspekt spo\u0142eczny. Nie mo\u017ce tak by\u0107, \u017ce w kraju gdzie dzieciom na kubek mleka brakuje – daruje si\u0119 darmowe espresso. Oddajcie je im. Latte dla ka\u017cdego ucznia i gimnazjalisty. Do tego ksi\u0105\u017cka i wska\u017anik gimbusiarni niechybnie spadnie. Na miejscu zwi\u0105zk\u00f3w zawodowych ju\u017c uk\u0142ada\u0142bym si\u0119 na torach w ramach tego s\u0142usznego (jak mniemam) postulatu natury istotnej spo\u0142ecznie.<\/p>\n

W Europie jest wiele fajnych obyczaj\u00f3w. Jedne lepsze inne gorsze. Wiele z nich przenika do nas, wykrzywiaj\u0105c si\u0119 niestety troch\u0119 jak w krzywym zwierciadle polskich mentalno\u015bci. Przez wiele lat byli\u015bmy specami od organizacji kolejek, przymusu koszyk\u00f3w w sklepach czy wszelkiej ma\u015bci list spo\u0142ecznych. W firmach handlowcom ci\u0105gle gad\u017cet\u00f3w brakuje, bo znikaj\u0105 w tempie zastraszaj\u0105cym. Harvard Business Review szef owszem prenumeruje, ale nie czyta tylko rzuca na stolik w recepcji. Niech go\u015bcie wiedz\u0105, \u017ce \u015bwiatowi jeste\u015bmy. A bossowi marketingu s\u0142owo „Kellogg” kojarzy si\u0119 z p\u0142atkami \u015bniadaniowymi, a nie najlepsz\u0105 uczelni\u0105 marketingu na \u015bwiecie.<\/p>\n

Italijczyk\u00f3w nale\u017cy zdecydowanie ukara\u0107. W ramach retorsji proponuj\u0119 czyst\u0105 w\u00f3dk\u0119 polsk\u0105 sospeso. 100 gram. W ka\u017cdym w\u0142oskim przybytku od Mediolanu a\u017c po Kalabri\u0119. Bene!<\/p>\n","protected":false},"excerpt":{"rendered":"

Dawno temu, po ataku na WTC kr\u0105\u017cy\u0142 po Polsce taki dowcip. Dw\u00f3ch pijaczk\u00f3w stoi pod Pa\u0142acem Kultury i Nauki obserwuj\u0105c […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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