{"id":1918,"date":"2013-05-05T23:22:36","date_gmt":"2013-05-05T23:22:36","guid":{"rendered":"https:\/\/kotarbinski.wordpress.com\/?p=1918"},"modified":"2019-02-14T18:57:18","modified_gmt":"2019-02-14T18:57:18","slug":"strzyzenie-lodziarza","status":"publish","type":"post","link":"https:\/\/kotarbinski.com\/blogomarketingu\/strzyzenie-lodziarza\/","title":{"rendered":"Strzy\u017cenie lodziarza"},"content":{"rendered":"

Czy p\u00f3jdziecie si\u0119 ostrzyc do lodziarni? A mo\u017ce kupujecie buty u stomatologa? Sprzedajecie ksi\u0105\u017cki w sklepach mi\u0119snych? Przeci\u0119tnie ka\u017cdemu z nas owe czynno\u015bci wydadz\u0105 si\u0119 absurdalne.<\/p>\n

\"\"<\/p>\n

Dlaczego w zwi\u0105zku z tym dajecie pos\u0142uch celebrytom zabieraj\u0105cym g\u0142os w sprawach gospodarczych? Aktorom komentuj\u0105cym finanse? Dziennikarzom, nawet nie potrafi\u0105cym udawa\u0107, \u017ce znaj\u0105 jakie\u015b zagadnienie wystarczaj\u0105co dobrze, aby by\u0107 w stanie logicznie je skomentowa\u0107 i wyci\u0105gn\u0105\u0107 wnioski?<\/p>\n

Wraz z rozwojem sfery informacji, ka\u017cdy mo\u017ce zak\u0142ada\u0107 sobie strony internetowe prawie na ka\u017cdy temat. Coraz wi\u0119ksz\u0105 rol\u0119 pe\u0142ni\u0105 marki owych stron, na kt\u00f3rych spodziewamy si\u0119 znale\u017a\u0107 wiarygodny tekst. Poniewa\u017c ka\u017cdy pisa\u0107 mo\u017ce, coraz wi\u0119ksze grono „spec\u00f3w” z lekkim pi\u00f3rem, zaczyna kreowa\u0107 krzykliwe leady, budowa\u0107 kontrowersyjne tre\u015bci, wykazywa\u0107 si\u0119 brakiem elementarnej wiedzy opisywanego przedmiotu, za to znajomo\u015bci\u0105 lektury kilku przekartkowanych pobie\u017cnie ksi\u0105\u017cek.<\/p>\n

Takie populistyczne podej\u015bcie nie dziwi ju\u017c wielu fachowc\u00f3w. Wykazuj\u0105 si\u0119 anielsk\u0105 cierpliwo\u015bci\u0105 t\u0142umacz\u0105c wszelkie niuanse lub przypominaj\u0105c, \u017ce na wiele prostych pyta\u0144 nie ma zdecydowanie \u0142atwych odpowiedzi. I o ile w \u015brodowisku profesjonalnych dziennikarzy, panuje zrozumienie istoty sprostowania czy tw\u00f3rczej polemiki, o tyle pojawia si\u0119 \u015brodowisko „spec\u00f3w od wszystkiego”, kt\u00f3rzy w ramach autolansu, wypowiedz\u0105 si\u0119 na ka\u017cdy temat byle podstawi\u0107 im sitko lub napisz\u0105 m\u0119drkawy artyku\u0142, byle zapewniono im popcorn i Wikipedi\u0119.<\/p>\n

Problemy ze „specami od wszystkiego” s\u0105 zasadniczo trzy. Pierwszy, to ze wzgl\u0119du na do\u015b\u0107 p\u0142ytk\u0105 wiedz\u0119 na temat jakiego\u015b zagadnienia, trudno wej\u015b\u0107 z nimi w polemik\u0119, zanim nie nadrobi\u0105 solidnych luk edukacji w danym przedmiocie. To da si\u0119 jeszcze akceptowa\u0107 wspomnian\u0105 benedykty\u0144sk\u0105 cierpliwo\u015bci\u0105 i sk\u0142onno\u015bci\u0105 do darmowej edukacji delikwenta. Drugi problem to mniej lub bardziej ukryta arogancja „speca”. Arogantowi stosunkowo trudno co\u015b wyt\u0142umaczy\u0107 jak i owa benedykty\u0144ska cierpliwo\u015b\u0107 mo\u017ce \u0142atwo zamieni\u0107 si\u0119 w szewsk\u0105 pasj\u0119, \u017ce o \u015blepej furii nie wspomn\u0119. Poza tym ura\u017cona duma „speca” bywa m\u015bciwa, a solidna dawka hejterskiej adrenaliny przed snem nikomu nie jest potrzebna. Trzecim problemem, jest brak jakiejkolwiek odpowiedzialno\u015bci za sw\u00f3j tekst. To jak lekcewa\u017cenie Czytelnika i wydawcy serwisu. Ten element wydaje si\u0119 najwa\u017cniejszy. Brak odpowiedzialno\u015bci za wiarygodno\u015b\u0107 tekstu jest domen\u0105 serwis\u00f3w plotkarskich, satyrycznych i czasem pogodowych.<\/p>\n

Je\u015bli po\u0142\u0105czy\u0107 t\u0119 cech\u0119 z dwiema poprzednimi – powstanie typowa poduszka-pierdziaszek, kt\u00f3r\u0105 mo\u017cna naby\u0107 w sklepach ze \u015bmiesznymi rzeczami. Pomin\u0119 opis dzia\u0142ania, jest bowiem \u0142atwy do wyobra\u017cenia. Trzeba bardzo uwa\u017ca\u0107, \u017ceby na niej nie usi\u0105\u015b\u0107 w jakim\u015b serwisie. A je\u015bli ju\u017c zdarzy si\u0119 taki afront, nie bawi\u0107 si\u0119 w pysk\u00f3wki w komentarzach, tylko czmycha\u0107 na upatrzone wcze\u015bniej pozycje.<\/p>\n","protected":false},"excerpt":{"rendered":"

Czy p\u00f3jdziecie si\u0119 ostrzyc do lodziarni? A mo\u017ce kupujecie buty u stomatologa? Sprzedajecie ksi\u0105\u017cki w sklepach mi\u0119snych? Przeci\u0119tnie ka\u017cdemu z 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