{"id":1926,"date":"2013-05-08T14:14:17","date_gmt":"2013-05-08T14:14:17","guid":{"rendered":"https:\/\/kotarbinski.wordpress.com\/?p=1926"},"modified":"2019-02-14T18:57:11","modified_gmt":"2019-02-14T18:57:11","slug":"mini-case-study-lufthansa","status":"publish","type":"post","link":"https:\/\/kotarbinski.com\/blogomarketingu\/mini-case-study-lufthansa\/","title":{"rendered":"Mini case-study: Lufthansa"},"content":{"rendered":"<p style=\"text-align:justify;\">Analiza fejsbukowych dyskusji, to jak uczestnictwo w sztuce teatralnej. Jest scena. S\u0105 aktorzy. Czas. Emocje. Czasem owa &#8222;sztuka&#8221; jest bardzo kr\u00f3tka, dynamiczna i tre\u015bciwa. Czasem d\u0142uga z niespodziewanymi zwrotami akcji. Wiele takich sytuacji przemkn\u0119\u0142o mi gdzie\u015b przed oczami.<\/p>\n<p style=\"text-align:center;\"><a href=\"https:\/\/www.paywithatweet.com\/pay\/?id=7b8a2aaa53bf983dccf0c62b625040db\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" alt=\"\" src=\"https:\/\/s1.pokazywarka.pl\/i\/1987902\/330459\/lufthansa-cs-grafika.jpg\" width=\"480\" height=\"339\" \/><\/a><\/p>\n<p style=\"text-align:justify;\">Pomy\u015bla\u0142em, a mo\u017ce wybrane zacz\u0105\u0107 opisywa\u0107 i dostarcza\u0107 tego typu <em>white papers<\/em> jako materia\u0142 przydatny do dyskusji na warsztatach, szkoleniach czy konferencjach. Mam nadziej\u0119, \u017ce przyda si\u0119 niekt\u00f3rym z Was jako zaczyn rozmowy o komunikacji w serwisach spo\u0142eczno\u015bciowych w relacjach firma &#8211; fan. Dzi\u015b wydaje si\u0119, \u017ce coraz wa\u017cniejsza staje si\u0119 umiej\u0119tno\u015b\u0107 prowadzenia dyskusji na fanpage, rozwi\u0105zywania konflikt\u00f3w, \u0142agodzenia spor\u00f3w czy &#8230; zwyk\u0142ego za\u0142atwiania problem\u00f3w operacyjnych. Jestem przekonany, \u017ce firmy przyzwyczajone do &#8222;\u017cebrolajk\u00f3w&#8221; i &#8222;\u0142apek w g\u00f3r\u0119\/ \u0142apek w d\u00f3\u0142&#8221; b\u0119d\u0105 traci\u0107 na znaczeniu. Prawdziw\u0105 warto\u015b\u0107 budowa\u0107 b\u0119d\u0105 wy\u0142\u0105cznie te, kt\u00f3re postawi\u0105 na umiej\u0119tno\u015b\u0107 rzetelnej rozmowy z fanami.<\/p>\n<p style=\"text-align:justify;\">Na pocz\u0105tek bardzo prosty, wr\u0119cz &#8222;szkolny&#8221; mini-przypadek Lufthansy. Godna i szacowna marka. A taka brzydka wtopa.<\/p>\n<p style=\"text-align:justify;\">Wszystkie mini-case study b\u0119dziecie mogli odnajdywa\u0107 poprzez zaznaczenie kategorii post\u00f3w (mini-case).<\/p>\n<p style=\"text-align:justify;\">Materia\u0142 dost\u0119pny jest bezp\u0142atnie \u00a0&#8211; w formule <em>pay with a tweet<\/em> czyli &#8222;pobierz w zamian za udost\u0119pnienie&#8221; (Twitter, Facebook lub LinkedIn). Kopiowanie jest dozwolone, pod warunkiem podania \u017ar\u00f3d\u0142a.<\/p>\n<p style=\"text-align:justify;\">Udanych dyskusji i rozwi\u0105za\u0144 \ud83d\ude42<\/p>\n<p style=\"text-align:justify;\">[ <a href=\"https:\/\/www.paywithatweet.com\/pay\/?id=7b8a2aaa53bf983dccf0c62b625040db\" target=\"_blank\">POBIERZ LUFTHANSA: MINI-CASE STUDY <\/a>]<\/p>\n<p style=\"text-align:justify;\">\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Analiza fejsbukowych dyskusji, to jak uczestnictwo w sztuce teatralnej. Jest scena. S\u0105 aktorzy. Czas. Emocje. Czasem owa &#8222;sztuka&#8221; jest bardzo [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_exactmetrics_skip_tracking":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[747],"tags":[90,94,124,357,376,755,566],"class_list":["post-1926","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-blog","tag-blog-o-marketingu","tag-case-study","tag-lufthansa","tag-marketing","tag-przypadki","tag-rynkologia"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Analiza fejsbukowych dyskusji, to jak uczestnictwo w sztuce teatralnej. Jest scena. S\u0105 aktorzy. Czas. Emocje. Czasem owa &quot;sztuka&quot; jest bardzo kr\u00f3tka, dynamiczna i tre\u015bciwa. Czasem d\u0142uga z niespodziewanymi zwrotami akcji. Wiele takich sytuacji przemkn\u0119\u0142o mi gdzie\u015b przed oczami. 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