{"id":1926,"date":"2013-05-08T14:14:17","date_gmt":"2013-05-08T14:14:17","guid":{"rendered":"https:\/\/kotarbinski.wordpress.com\/?p=1926"},"modified":"2019-02-14T18:57:11","modified_gmt":"2019-02-14T18:57:11","slug":"mini-case-study-lufthansa","status":"publish","type":"post","link":"https:\/\/kotarbinski.com\/blogomarketingu\/mini-case-study-lufthansa\/","title":{"rendered":"Mini case-study: Lufthansa"},"content":{"rendered":"

Analiza fejsbukowych dyskusji, to jak uczestnictwo w sztuce teatralnej. Jest scena. S\u0105 aktorzy. Czas. Emocje. Czasem owa „sztuka” jest bardzo kr\u00f3tka, dynamiczna i tre\u015bciwa. Czasem d\u0142uga z niespodziewanymi zwrotami akcji. Wiele takich sytuacji przemkn\u0119\u0142o mi gdzie\u015b przed oczami.<\/p>\n

\"\"<\/a><\/p>\n

Pomy\u015bla\u0142em, a mo\u017ce wybrane zacz\u0105\u0107 opisywa\u0107 i dostarcza\u0107 tego typu white papers<\/em> jako materia\u0142 przydatny do dyskusji na warsztatach, szkoleniach czy konferencjach. Mam nadziej\u0119, \u017ce przyda si\u0119 niekt\u00f3rym z Was jako zaczyn rozmowy o komunikacji w serwisach spo\u0142eczno\u015bciowych w relacjach firma – fan. Dzi\u015b wydaje si\u0119, \u017ce coraz wa\u017cniejsza staje si\u0119 umiej\u0119tno\u015b\u0107 prowadzenia dyskusji na fanpage, rozwi\u0105zywania konflikt\u00f3w, \u0142agodzenia spor\u00f3w czy … zwyk\u0142ego za\u0142atwiania problem\u00f3w operacyjnych. Jestem przekonany, \u017ce firmy przyzwyczajone do „\u017cebrolajk\u00f3w” i „\u0142apek w g\u00f3r\u0119\/ \u0142apek w d\u00f3\u0142” b\u0119d\u0105 traci\u0107 na znaczeniu. Prawdziw\u0105 warto\u015b\u0107 budowa\u0107 b\u0119d\u0105 wy\u0142\u0105cznie te, kt\u00f3re postawi\u0105 na umiej\u0119tno\u015b\u0107 rzetelnej rozmowy z fanami.<\/p>\n

Na pocz\u0105tek bardzo prosty, wr\u0119cz „szkolny” mini-przypadek Lufthansy. Godna i szacowna marka. A taka brzydka wtopa.<\/p>\n

Wszystkie mini-case study b\u0119dziecie mogli odnajdywa\u0107 poprzez zaznaczenie kategorii post\u00f3w (mini-case).<\/p>\n

Materia\u0142 dost\u0119pny jest bezp\u0142atnie \u00a0– w formule pay with a tweet<\/em> czyli „pobierz w zamian za udost\u0119pnienie” (Twitter, Facebook lub LinkedIn). Kopiowanie jest dozwolone, pod warunkiem podania \u017ar\u00f3d\u0142a.<\/p>\n

Udanych dyskusji i rozwi\u0105za\u0144 \ud83d\ude42<\/p>\n

[ POBIERZ LUFTHANSA: MINI-CASE STUDY <\/a>]<\/p>\n

\n","protected":false},"excerpt":{"rendered":"

Analiza fejsbukowych dyskusji, to jak uczestnictwo w sztuce teatralnej. Jest scena. S\u0105 aktorzy. Czas. Emocje. Czasem owa „sztuka” jest bardzo 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