{"id":1949,"date":"2013-05-13T09:10:24","date_gmt":"2013-05-13T09:10:24","guid":{"rendered":"https:\/\/kotarbinski.wordpress.com\/?p=1949"},"modified":"2019-02-14T21:01:12","modified_gmt":"2019-02-14T21:01:12","slug":"przegrany-wygrany","status":"publish","type":"post","link":"https:\/\/kotarbinski.com\/blogomarketingu\/przegrany-wygrany\/","title":{"rendered":"Przegrany wygrany"},"content":{"rendered":"

Ubrany w seksowne rajstopy, poprawia\u0142 burz\u0119 blond w\u0142os\u00f3w. \u017baden z nich nie m\u00f3g\u0142 wpa\u015b\u0107 pasa\u017cerowi do kawy. Gotowa\u0107 nie musia\u0142. W czerwonym wdzianku i starannie przystrzy\u017conych w\u0105sach i brodzie, wytrwa\u0142 13 godzin lotu do Kuala Lumpur. Tak przegrywa\u0142 zak\u0142ad sir Richard Branson<\/a> – charyzmatyczny w\u0142a\u015bciciel linii Virgin Atlantic<\/a>, pracuj\u0105c na pok\u0142adzie samolotu swojego konkurenta – AirAsia<\/a>.<\/p>\n

\"\"
\nPosz\u0142o o wy\u015bcigi samochodowe i zak\u0142ad w 2010r. z szefem Caterham F1<\/a> – Tony Fernandesem<\/a>, o to czyj zesp\u00f3\u0142 b\u0119dzie wy\u017cej po zako\u0144czeniu rywalizacji bolid\u00f3w w Bahrajnie. Stawk\u0105 zak\u0142adu by\u0142a praca w charakterze personelu pok\u0142adowego na pok\u0142adzie linii lotniczych rywala. Virgin Airways, w przypadku Richarda Bransona i AirAsia Tony`ego Fernandesa. Branson przegrywa rywalizacj\u0119, daje sobie zgoli\u0107 nogi, zak\u0142ada przyciasne, czerwone wdzianko, czerwone buty i maluje usta. Czy dla 63-letniego milionera, kt\u00f3rego warto\u015b\u0107 maj\u0105tku szacowana jest na ponad 4 miliardy dolar\u00f3w, jest to dyshonor, prowokacja i grubymi ni\u0107mi szyty spisek? Zdecydowanie nie. Okazuje si\u0119, \u017ce wygrywa poczucie humoru, mn\u00f3stwo dystansu do w\u0142asnej osoby i ca\u0142kowity brak b\u0105belk\u00f3w, w m\u00f3zgowej wodzie sodowej o nazwie ego.<\/p>\n

To ciekawe wydarzenie, zdecydowanie natury public relations, powoduje \u017ce przegrany staje si\u0119 wygranym<\/strong>. To o Richardzie Bransonie pisz\u0105 wszystkie media, to jego zdj\u0119cia pojawi\u0105 si\u0119 w wielu czasopismach, to filmiki z jego udzia\u0142em wype\u0142ni\u0105 wirusowo miliony komputer\u00f3w. Przegrywaj\u0105c zak\u0142ad, Branson wcieli\u0142 si\u0119 w rol\u0119 komicznego, pozytywnego bohatera masowej wyobra\u017ani. Za niewielk\u0105 cen\u0119 sprytnego przekszta\u0142cenia na chwil\u0119 wizerunku, nie ponosz\u0105c w zasadzie wi\u0119kszych koszt\u00f3w, zyskuj\u0105c wycieczk\u0119 do Kuala Lumpur na koszt rywala \u2013 tworzy \u015bwietn\u0105 reklam\u0119 w\u0142asnej osoby oraz Virgin Altantic, korzystaj\u0105c z zasob\u00f3w konkurenta. Ca\u0142kowicie \u201eprzez przypadek\u201d oblewaj\u0105c napojami Fernandesa podczas lotu.<\/p>\n

Marz\u0119, by polscy konkurenci, kt\u00f3rych wzajemne, osobiste uprzedzenia doprowadzaj\u0105 do skrajnych zachowa\u0144 pe\u0142nych nienawi\u015bci \u2013 potrafili z humorem i dystansem podchodzi\u0107 do wzajemnych relacji i konkurencyjno\u015bci<\/strong>. Branson pokazuje, \u017ce mo\u017cna.<\/strong><\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Ubrany w seksowne rajstopy, poprawia\u0142 burz\u0119 blond w\u0142os\u00f3w. \u017baden z nich nie m\u00f3g\u0142 wpa\u015b\u0107 pasa\u017cerowi do kawy. Gotowa\u0107 nie musia\u0142. 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