![\"\"](\"https:\/\/img.bulawayo24.com\/articles\/overloaded-train-112.jpg\")
<\/p>\nKiedy poci\u0105g ma 5 minut op\u00f3\u017anienia, ludzie s\u0105 przyzwyczajeni. 15 minut – lekko poirytowani. P\u00f3\u0142 godziny – wkurzeni. Ale gdy jest to 90 minut, s\u0105 wkur.. [piip] ni na maksa. Czerwoni, posp\u00f3\u017aniani, z odlecianymi samolotami i zawalonymi randkami. Uprzejma obs\u0142uga przeprasza. Szczerze, bez napinania si\u0119 i automatyzmu. Ludzka twarz PKP. Ale w tle biega Pani z w\u00f3zkiem z napojami i kaw\u0105.<\/p>\n
<\/p>\n
Ile kosztuje saszetka kawy rozpuszczalnej? Obs\u0142uga w\u00f3zka? Jaki narzut na tej kawie ma Wars? Jaka jest cena dla klienta? Czy tak wiele kosztowa\u0142oby zaproponowa\u0107 ka\u017cdemu kaw\u0119 \/ nap\u00f3j do wyboru for free<\/em>? Wszak to wyj\u0105tkowa sytuacja. Nie mamy \u015brodka zimy i tory nie zw\u0119\u017cy\u0142y si\u0119 nagle, by ogrza\u0107 si\u0119 we wsp\u00f3lnym przytuleniu.<\/p>\n Sztuka marketingu to r\u00f3wnie\u017c empatyczna umiej\u0119tno\u015b\u0107 przewidywania emocji klient\u00f3w w wyj\u0105tkowych sytuacjach<\/strong>. I mo\u017cliwo\u015b\u0107 podejmowania szybkich decyzji. Za drobne rzeczy, mo\u017cna przeprasza\u0107. Ale s\u0105 sytuacje, gdzie dodatkowo drobny gest (przyjemne zaskoczenie) mo\u017ce zwr\u00f3ci\u0107 si\u0119 z nawi\u0105zk\u0105.<\/p>\n Post Scriptum<\/strong><\/span> Kiedy poci\u0105g ma 5 minut op\u00f3\u017anienia, ludzie s\u0105 przyzwyczajeni. 15 minut – lekko poirytowani. P\u00f3\u0142 godziny – wkurzeni. Ale gdy 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\nMaszynista PKP, zapewne z\u0142o\u015bliwie za ten ostatni wpis (pewnie jaki\u015b uczynny mu doni\u00f3s\u0142 i poczyta\u0142 sobie w kom\u00f3rce), zatrzyma\u0142 poci\u0105g tak, ze wyj\u015bcie z ostatniego wagonu by\u0142o bezpo\u015brednio na tory. Kolejnym wagonem by\u0142 Wars (zamkniete drzwi) i wyj\u015bcie dopiero w trzecim wagonie. S\u0142ucha\u0107 dodatkowo wk…pasa\u017cer\u00f3w, kt\u00f3rzy otrzymali „wisienk\u0119 na torcie” do 90 min op\u00f3\u017anienia – bezcenne. Dzi\u0119kuj\u0119 Ci PKP.<\/p>\n","protected":false},"excerpt":{"rendered":"