{"id":20,"date":"2007-06-05T13:58:00","date_gmt":"2007-06-05T13:58:00","guid":{"rendered":"https:\/\/kotarbinski.wordpress.com\/2007\/06\/05\/z-blogu-briefu\/"},"modified":"2019-02-14T19:44:44","modified_gmt":"2019-02-14T19:44:44","slug":"z-blogu-briefu","status":"publish","type":"post","link":"https:\/\/kotarbinski.com\/blogomarketingu\/z-blogu-briefu\/","title":{"rendered":"Z blogu &#8222;Briefu&#8221;"},"content":{"rendered":"<p>https:\/\/www.blog.brief.pl\/?p=356<br \/>\n<span style=\"font-style:italic;\">&#8222;Uwaga, po Polsce grasuj\u0105 ludzie, kt\u00f3rzy mimo wielu lat pracy nawet w wielkich korporacjach lub w mediach bran\u017cowych nie maj\u0105 poj\u0119cia o marketingu. Wt\u00f3ruj\u0105 im pseudonaukowcy powo\u0142uj\u0105cy si\u0119 na innych pseudonaukowc\u00f3w. Mo\u017cna ich spotka\u0107 na bardzo presti\u017cowych kongresach, zajazdach oraz \u201epoczyta\u0107\u201d w prasie bran\u017cowej. To oni twierdz\u0105, \u017ce Public Relations (najcz\u0119\u015bciej zreszt\u0105 m\u00f3wi\u0105 \u201epablik relejszyn\u201d) nie ma ju\u017c nic wsp\u00f3lnego z marketingiem, a biedny Kotler to prze\u017cytek albo autor zupe\u0142nie przereklamowany\u2026 To oni coraz uporczywiej dowodz\u0105, \u017ce marketing to taki dzia\u0142 w firmie, kt\u00f3rego pracownicy maj\u0105 za zadanie wy\u0142\u0105cznie kontaktowanie si\u0119 z agencja reklamow\u0105\u2026 To oni w co drugim zdaniu pos\u0142uguj\u0105 si\u0119 takimi poj\u0119ciami jak agencja full service, czy media ATL i BTL, ale nie znaj\u0105 definicji tych poj\u0119\u0107\u2026 To oni pracuj\u0105c na uczelniach albo w wielkich korporacjach nauczyli si\u0119 \u201emarketingu swojej firmy\u201d, ale nie maj\u0105 poj\u0119cia czym jest MARKETING!&#8221;<\/span><\/p>\n<p><span style=\"font-weight:bold;\">Czuje r\u0119k\u0119 Grzegorza Kiszluka \ud83d\ude42<br \/>\n<\/span>Osobiscie popieram w calej rozciaglosci.<br \/>\n<span style=\"font-weight:bold;\">Uzasadnienie:<\/span><\/p>\n<ul>\n<li>w PL przed 1989  r. kadra akademicka zajmujaca sie marketingiem, liczyla kilkadziesiat dusz.  Po 1989r. bardzo wiele osob zaczelo sie zajmowac ta dziedzina wiedzy, jednak  niestety ewidentnie widoczny byl brak doswiadczenia. Nowi &#8222;mistrzowie&#8221;  przygotowywali &#8222;uczniow&#8221; (czytaj: studentow) bez solidnych podwalin<\/li>\n<li>Coraz czesciej pojawiaja sie glosy, ze uczelnie klada glownie nacisk na narzedzia marketingu, a nie na ZROZUMIENIE JEGO ISTOTY. Ten aspekt ( ze wzgledu na swoj skomplikowany, interdyscyplinarny charakter &#8211; bywa czesto pomijany). Wielu studentow konczycych kierunek &#8222;mktgu i czegos&#8221; (wszedzie jest &#8222;mktg i sprzedaz&#8221; &#8211; w PL &#8211; &#8222;mktg &amp; zarzadzanie&#8221; = maslo maslane &#8230;  ) &#8211; nie jest skutecznie przygotowana do projektowania i zarzadzania  procesami marketingowymi malych i srednich firm. A tam najczesciej trafiaja.  Mowimy o grupie absolwentow ca. 30.000 rocznie &#8230;. To nielicha cyfra  \ud83d\ude42<\/li>\n<li>mnostwo literatury mktgowej, wykorzystuje doswiadczenia globalne lub amerykanskie. Korzystajacy z niej czesto zapominaja, ze jednym z kluczy skutecznego marketingu, jest zrozumienie procesow LOKALNEGO rynku (tutaj: polskiego) i dopasowanie do nich metodologii zarzadzania.<\/li>\n<li>od 1989 roku  w PL nie odbyla sie ZADNA OTWARTA konferencja dot. marketingu, o ktorej  mozna byloby powiedziec, ze jest na WYSOKIM merytorycznym poziomie oraz  uwzglednia specyfike tej dziedziny wiedzy. Mam nadzieje, ze w koncu uda mi  sie takowa kiedys zaaranzowac &#8230;.<\/li>\n<li>rozumiem emocje Naczelnego Briefu \ud83d\ude42  Mnie samego szlag trafia kiedy na egzaminie dyplomowym panienka jednym tchem  wypowiada to slynne &#8222;publik relaszyn&#8221;, a w swojej pracy dyplomowej podaje  rowniez taki tytul ksiazki &#8230;Drobiazg ? Byc moze &#8230; Ciekawe czy jakas  &#8222;ksiegowa&#8221; chcialaby zostac &#8222;ksieguwa&#8221; ????<\/li>\n<\/ul>\n<p>Zrobcie doswiadczenie :  zapytajcie sie jakiegos uznanego szefa marketingu czy potrafi wymienic 10  nazwisk swiatowych guru marketingu, albo 10 swiatowych uczelni, ktore sa  najlepsze na swiecie w tej dziedzinie wiedzy &#8230; Powodzenia &#8230;.<br \/>\n<span style=\"font-style:italic;\"><br \/>\n<\/span><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>https:\/\/www.blog.brief.pl\/?p=356 &#8222;Uwaga, po Polsce grasuj\u0105 ludzie, kt\u00f3rzy mimo wielu lat pracy nawet w wielkich korporacjach lub w mediach bran\u017cowych nie [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt 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