{"id":2017,"date":"2013-05-22T05:53:25","date_gmt":"2013-05-22T05:53:25","guid":{"rendered":"https:\/\/kotarbinski.wordpress.com\/?p=2017"},"modified":"2019-02-14T20:08:01","modified_gmt":"2019-02-14T20:08:01","slug":"hooah-startupy","status":"publish","type":"post","link":"https:\/\/kotarbinski.com\/blogomarketingu\/hooah-startupy\/","title":{"rendered":"Hooah startupy!"},"content":{"rendered":"

M\u00f3g\u0142bym Wam opowiedzie\u0107 o d\u0142ugotrwa\u0142ym procesie zarabiania pieni\u0119dzy. Nie na trzeci jacht. Na misk\u0119 ry\u017cu. Wyrzeczeniach. Oszcz\u0119dno\u015bciach. Ryzyku. Pracy w trudzie i znoju po kilkana\u015bcie godzin na dob\u0119. Braku weekend\u00f3w, stresie i ci\u0105g\u0142ej dyspozycyjno\u015bci.<\/p>\n

Wy\u015bmiejecie mnie.<\/p>\n

Podacie milion przyk\u0142ad\u00f3w go\u015bci, kt\u00f3rzy zarobili w nowych technologiach pieni\u0105dze szybko, \u0142atwo i wr\u0119cz b\u0142yskawicznie. B\u0119dziecie strzela\u0107 przyk\u0142adami Jasia, Stasia i Wojtusia, kt\u00f3rzy dostali kas\u0119 na rozw\u00f3j swoich projekt\u00f3w, wr\u0119cz na pstrykni\u0119cie palca.<\/p>\n

B\u0119dziecie mieli racj\u0119.<\/p>\n

I ja te\u017c.<\/p>\n

\"\"<\/p>\n

Koncentrujemy si\u0119 bowiem na pojedynczych przypadkach. A tu statystyka rz\u0105dzi. Wi\u0119kszo\u015b\u0107 firm nie prze\u017cywa dw\u00f3ch lat. Dyskutujemy o spektakularnych sukcesach, ale wi\u0119kszo\u015b\u0107 odchodzi w milczeniu. Rozlewa si\u0119 po korporacjach i agencjach, gdzie p\u0142aca zawsze troch\u0119 pewniejsza i nie trzeba czeka\u0107 90 dni na p\u0142atno\u015b\u0107 za faktur\u0119, wisz\u0105c dwa tygodnie na s\u0142uchawce, bo klient dla ktorego harowa\u0142e\u015b trzy miesi\u0105ce nie rozumie, \u017ce dla niego dodatkowe grosze z lokatowych odsetek, dla Ciebie oznaczaj\u0105 pusty garnek.<\/p>\n

Powody problem\u00f3w startup\u00f3w s\u0105 zawsze podobne. Nieumiej\u0119tno\u015b\u0107 dzia\u0142ania na rynku. Brak klient\u00f3w. Brak p\u0142ynno\u015bci. Przej\u015bcie z fazy hurraoptymistycznego zachwytu nad produktem, do fazy odpowiedzi na pytanie „kto go ode mnie kupi?”.<\/p>\n

Nagle okazuje si\u0119, \u017ce cmokanie z zadowolenia facebookowych fan\u00f3w nic nie znaczy. \u017be owszem, pocmoka\u0107 mog\u0105, nawet potestowa\u0107, opini\u0119 wyda\u0107, podyskutowa\u0107, ale kupi\u0107? Ueeee … To „prostacka komercha jaka\u015b”. Okazuje si\u0119, \u017ce to nie ten target, nie ta tablica, a w og\u00f3le to ka\u017cdy ch\u0119tnie we\u017amie for a free, bo do Czech maj\u0105 za darmo.<\/p>\n

S\u0105 tacy, kt\u00f3rzy rezygnuj\u0105. S\u0105 tacy, kt\u00f3rzy si\u0119 w\u015bciekaj\u0105 i m\u00f3wi\u0105 o „g\u0142upich klientach, g\u0142upim rynku”. Inni zamykaj\u0105 si\u0119 w sobie, a jeszcze inni szukaj\u0105 powodu, a nie sposobu. Rynek jest jak r\u00f3wnanie z wieloma niewiadomymi. Nie ma jednego sposobu rozwi\u0105zania. S\u0105 takie, kt\u00f3re okazuj\u0105 si\u0119 \u015blep\u0105 uliczk\u0105. I takie, kt\u00f3rych prostota wr\u0119cz nas porazi.<\/p>\n

Mo\u017ce Polacy nie wymy\u015bl\u0105 ju\u017c iphona, ale mo\u017ce uda si\u0119 aplikacj\u0119 na miar\u0119 Angry Birds. Nie b\u00f3jcie si\u0119 i nie zapatrujcie si\u0119 na legendy – tw\u00f3rzcie je.<\/p>\n

Z dedykacj\u0105 dla uczestnik\u00f3w Startup Sprint Marketing<\/a> w Poznaniu w najbli\u017cszy weekend.
\n<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

M\u00f3g\u0142bym Wam opowiedzie\u0107 o d\u0142ugotrwa\u0142ym procesie zarabiania pieni\u0119dzy. Nie na trzeci jacht. Na misk\u0119 ry\u017cu. Wyrzeczeniach. Oszcz\u0119dno\u015bciach. Ryzyku. Pracy w 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