Kiedy otwierasz butelk\u0119 wina, widz\u0105c tylko jego etykiet\u0119, cz\u0119sto wiesz o nim niewiele. Grona, apelacja, rocznik. Czasem istotne informacje czytelne dla fachowc\u00f3w. Ale kiedy w\u0142a\u015bciciel winnicy zaczyna opowiada\u0107 o nim jego histori\u0119, Twoja optyka zmienia si\u0119 diametralnie. Zaczynasz dostrzega\u0107 baga\u017c do\u015bwiadcze\u0144 i masz wra\u017cenie zdecydowanej poprawy smaku. Wino z histori\u0105 zawsze smakuje lepiej. Zr\u00f3b do\u015bwiadczenie, kup i wypij dobre wino z roku swojego urodzenia. <\/p>\n
Teatr Kamienica nie by\u0142 dla mnie miejscem szczeg\u00f3lnym. By\u0142em tam pierwszy raz i wcze\u015bniej postrzega\u0142em go jako kolejny teatr prywatny, za\u0142o\u017cony przez aktora. Syndrom wolnego rynku. Ale po \u015bwietnej sztuce Porwanie Sabinek, przyszlo spotkac si\u0119 z Emilianem Kami\u0144skim. Teatr nabra\u0142 mocy przez swojego za\u0142o\u017cyciela i opowiadan\u0105 histori\u0119. Zar\u00f3wno o m\u00f3zgotrzepach, filozofii ludzi bezdomnych, konferencjach o biedzie organizowanych w hotelu Hyatt (sic!) oraz wojennej historii budynku. Wino nabra\u0142o smaku, a oczy naszej wyobra\u017ani zmieni\u0142y optyk\u0119 tego miejsca. Wydaje mi si\u0119, \u017ce dzi\u0119ki p. Emilianowi troch\u0119 bardziej polubi\u0142em Warszaw\u0119.<\/p>\n
Prawdziwe marki maj\u0105 zawsze swoje historie. Czasem proste, ale zawsze prawdziwe, nie wymy\u015blane w PR owskich umys\u0142ach. Je\u015bli \u0142\u0105czy si\u0119 ona z w\u0142a\u015bcicielem-pasjonatem i genius loci miejsca, to wystarczy ju\u017c tylko zadbac o profesjonalizm, aby zadziala\u0142o. Te cztery elementy: historia, pasja, genius loci i jako\u015b\u0107 rzemios\u0142a staj\u0105 si\u0119 kluczowe dla niematerialnej, wysokiej warto\u015bci tworzonej marki. Cytuj\u0105c fragment wczorajszej sztuki „nie chodzi o aktor\u00f3w, sztuk\u0119 czy re\u017cysera. Chodzi o to by burmistrz Otwocka zemdla\u0142 (z wrazenia) na widowni”. <\/p>\n
Wielu z nas postrzega warto\u015b\u0107 w kontek\u015bcie „wi\u0119cej za mniej” co jest troch\u0119 wytartym i pustym sloganem. Cz\u0119sto oznacza ono dostarczanie nikomu niepotrzebnych bibelot\u00f3w. Liczy si\u0119 „lepiej nawet za wi\u0119cej” bo gdy istnieje prawdziwa warto\u015b\u0107, przestaje si\u0119 zwraca\u0107 uwag\u0119 na cen\u0119. Dla ka\u017cdego, kto tworzy mark\u0119 miejsca powy\u017csze elementy wydaj\u0105 si\u0119 kluczowe. <\/p>\n
Z dedykacj\u0105 dla Emiliana Kami\u0144skiego<\/p>\n","protected":false},"excerpt":{"rendered":"
Kiedy otwierasz butelk\u0119 wina, widz\u0105c tylko jego etykiet\u0119, cz\u0119sto wiesz o nim niewiele. Grona, apelacja, rocznik. Czasem istotne informacje czytelne 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