27.12.2008 [Gda\u0144sk\/Opole] – Jola Rutowicz pobi\u0142a rywali w plebiscycie na Medialne Zwierz\u0119 2008.<\/p>\n
Jolanta Rutowicz Wygra\u0142a Plebiscyt na Medialne Zwierz\u0119 2008.<\/p>\n
Medialnym Zwierz\u0119ciem Roku zosta\u0142a Jolanta Rutowicz, znana m.in. z udzia\u0142u w programie „Gwiazdy Ta\u0144cz\u0105 na Lodzie” w TVP.<\/p>\n
Drugie miejsce zdoby\u0142a piosenkarka Dorota Rabczewska „Doda”.<\/p>\n
Trzecie przypad\u0142o Januszowi Palikotowi, pos\u0142owi Platformy Obywatelskiej.<\/p>\n
Zwyci\u0119zcy doskonale czuj\u0105 zapotrzebowanie medi\u00f3w na inforozrywk\u0119<\/p>\n
– potrzeb\u0119 przedstawienia kontrowersyjnych pogl\u0105d\u00f3w w atrakcyjny spos\u00f3b.<\/p>\n
M\u00f3wi\u0105 prostymi zdaniami, u\u017cywaj\u0105 barwnego j\u0119zyka i wiedz\u0105 jak korzysta\u0107 w telewizji z rekwizyt\u00f3w.<\/p>\n
Wszyscy maj\u0105 mocny znak rozpoznawczy. Rutowicz – jednoro\u017cec i paznokcie, Doda – \u015bmiech i ubi\u00f3r, Palikot – wibrator i spluw\u0119. Dzi\u0119ki nim \u0142atwiej im zwr\u00f3ci\u0107 na siebie uwag\u0119<\/em> – t\u0142umaczy Jacek Kotarbi\u0144ski, ekspert marketingu.<\/p>\n Wszyscy umiej\u0119tnie wykorzystuj\u0105 s\u0142abo\u015b\u0107 medi\u00f3w do ekstrawagancji.\u00a0\u0141ami\u0105 konwenanse mimo \u017ce czasem graniczy to ze z\u0142ym smakiem<\/em> – dodaje Bogus\u0142aw Feliszek, konsultant public relations.<\/p>\n Medialne Zwierz\u0119 Roku 2008 wybierali eksperci marketingu i uczestnicy listy dyskusyjnej InternetPr.pl. W sumie na 10 kandydat\u00f3w oddano 2400 g\u0142os\u00f3w.<\/p>\n Oto szczeg\u00f3\u0142owe wyniki [w nawiasie liczba g\u0142os\u00f3w]:<\/p>\n 1. Jolanta Rutowicz [570]<\/p>\n 2. Dorota Rabczewska „Doda” [520]<\/p>\n 3. Janusz Palikot [460]<\/p>\n 4. Kuba Wojew\u00f3dzki [240]<\/p>\n 5. Jacek Kurski [180]<\/p>\n 6. Katarzyna Cichopek [140]<\/p>\n 7. Tomasz Lis [120]<\/p>\n 8. Edyta Herbu\u015b [90]<\/p>\n 9. Andrzej Lepper [60]<\/p>\n 10. Natalia Stankiewicz [20]<\/p>\n Plebiscyt Medialne Zwierz\u0119 2008 przeprowadzili Jacek Kotarbi\u0144ski z Euromarketer i Bogus\u0142aw Feliszek z Pressence Public Relations.<\/p>\n","protected":false},"excerpt":{"rendered":" 27.12.2008 [Gda\u0144sk\/Opole] – Jola Rutowicz pobi\u0142a rywali w plebiscycie na Medialne Zwierz\u0119 2008. Jolanta Rutowicz Wygra\u0142a Plebiscyt na Medialne Zwierz\u0119 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