{"id":2348,"date":"2013-10-08T11:12:27","date_gmt":"2013-10-08T11:12:27","guid":{"rendered":"https:\/\/kotarbinski.wordpress.com\/?p=2348"},"modified":"2019-02-14T20:06:49","modified_gmt":"2019-02-14T20:06:49","slug":"blogodojnia","status":"publish","type":"post","link":"https:\/\/kotarbinski.com\/blogomarketingu\/blogodojnia\/","title":{"rendered":"Blogodojnia"},"content":{"rendered":"<p style=\"text-align:justify;\">Nie pisze o blogach. Nie jestem ekspertem blogosfery. To sie wypowiem. Dyskusje o\u00a0zarabianiu kasy powoli zaczynaja sie profesjonalizowac. Pasjonujace jest to, ze przestano w zwiazku z tym pisac i mowic o tresciach. A to podobno one maja burzyc\u00a0 krew i rozpalac umysly. Perorowanie o tym ile bloger zarabia, kto mu placi i co z tego wynika kontra ciekawe tresci, wydaje sie po prostu nudne jak flaki z olejem.<\/p>\n<p style=\"text-align:center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" alt=\"\" src=\"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2013\/10\/71b0b-dojenie.jpg\" width=\"450\" height=\"338\" \/><\/p>\n<p style=\"text-align:justify;\">Inspiracja dla tego wpisu jest ciekawa dyskusja na dziejszym kongresie w Paryzu. Podczas jednego z paneli o roli social media dla marketerow \u2013 zadalem pytanie o blogosfere. Dyskutantami byli konkretni CEO, CMO i przedstawiciel swiata nauki. Poniewaz panowala zgoda w zakresie glownych tez, sala na ktorej bylo 1.500 osob nie buczala ani nikt nie wyszedl, mozna potraktowac to jako pewien punkt odniesienia.<\/p>\n<p style=\"text-align:justify;\">Bloger prowadzacy model \u201cpisze i szukam kasy sponsorow\u201d, zamieniajacy swoja strone w przestrzen reklamy natywnej lub czystej kryptoreklamy \u2013 jest traktowany wylacznie jako kolejny kanal promocyjny. Wysyla mu sie tanie gifty (tanie &#8211; z punktu widzenia korporacji), a on je u siebie promuje. Unboxing, sweetasne focie na fejsie I tym podobne. Kto na tym najwiecej zarabia? Bloger? Nie. Posrednicy. Stajnie blogerskie. Agencje blogerskie czy jakos tak. To marketer je wynajmuje, bo nie ma czasu ani zasobow prowadzic rozmow z kazdym z blogerow osobiscie. Na dodatek rozdete ego niektorych wydluzaloby takie rozmowy do nieakceptowalnych w biznesie granic. Stajnia \u00a0zapewnia odpowiednie naglosnienie w social media, ktore jak wiadomo sluza do komunikacji, a nie sprzedazy. W tym przypadku, to po prostu kolejny kanal promocyjny dla marki. Marketer nawet nie czyta tych blogow \u00a0&#8211; life is brutal and full of zasadzkas \u2026. Liczy sie cyfra, dotarcie do odpowiedniego targetu w ustalonym czasie. W ogolnych zestawieniach, szczegolnie przy duzych kampaniach, moze jakis ulamek cyfry sie przy tym pojawi. Z punktu widzenia korpo, blogeriada jest tanim narzedziem, ale malo kto liczy na kolosalna konwersje.<\/p>\n<p style=\"text-align:justify;\">Drugi model, to \u201cmiec ciasteczko i zjesc ciasteczko\u201d. Bloger chcialby zarabiac, ale obawia sie co powiedza jego czytelnicy. Zadymia wiec atmosfere, lansuje sie maluczkim na drogiego i wplywowego. Jedni daja sie na to nabrac, inni nie. Jesli jest jakis bloger, ktorego dzialanie wplywa bezposrednio na sprzedaz, niech w koncu sie ujawni. Chcialbym go poznac. Buzz i robienie zamieszania w social mediach, to zupelnie inna sprawa. Codziennie ktos robi zamieszanie, a jutro nikt o tym nie pamieta.<\/p>\n<p style=\"text-align:justify;\">Trzecia grupa, najtrudniejsza \u2013 to blogerzy nie sponsorowani przez nikogo (patrz: Maciej Samcik) czy realizujacy okreslone projekty marketingowe (patrz: Podrozniccy). Tych sie nikt nie czepia. Obserwuje sie ich. Maciej Samcik sni sie zapewne niejednemu finansiscie po nocach. I to jest realna sila. Profesjonalizm, wiedza, umiejetnosci polaczona z wywazonym zdaniem i opinia. To sie ceni i nie wysyla \u201cDarow Losu\u201d, bo to niektorych moze nawet lekko obrazic. Niezaleznosc opinii blogera jest bardzo w cenie i na to sie patrzy.<\/p>\n<p style=\"text-align:justify;\">Genialna, ostatnia akcja TVN z \u201cwrobieniem\u201d faszionelskich blogerow w Schlezwig-Holstein pieknie zrywa listek figowy niektorych \u201cprofesjonalistow\u201d. Prosze o wiecej takich akcji. Niech ich zobacza. Opowiadac o tym, ze sie ktos na czyms zna \u2013 mozna godzinami. To obraza fachowcow, ktorzy zeby zdobyc wiedze i doswiadczenie musza pracowac nad tym latami i zmudnie budowac swoja wiarygodnosc. \u00a0Konkurowanie z krzykliwymi lanserami z wlaczonym silniczkiem gadki szczecinskiej, opowiadajacymi czasami totalne farmazony, jest ponizej progu ich przyzwoitosci. Dlatego czasami usmiechaja sie w milczeniu bardzo znaczaco.<\/p>\n<p style=\"text-align:justify;\"><em>PS. Przepraszam Cie Czytelniku za brak polskich znakow. Pisze na kompie w press lounge.\u00a0<\/em><\/p>\n<p style=\"text-align:justify;\">\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Nie pisze o blogach. Nie jestem ekspertem blogosfery. To sie wypowiem. Dyskusje o\u00a0zarabianiu kasy powoli zaczynaja sie profesjonalizowac. 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