{"id":2376,"date":"2013-10-14T10:06:38","date_gmt":"2013-10-14T10:06:38","guid":{"rendered":"https:\/\/kotarbinski.wordpress.com\/?p=2376"},"modified":"2026-01-14T14:46:16","modified_gmt":"2026-01-14T14:46:16","slug":"pieciosekundowiec-2","status":"publish","type":"post","link":"https:\/\/kotarbinski.com\/blogomarketingu\/pieciosekundowiec-2\/","title":{"rendered":"Pi\u0119ciosekundowiec"},"content":{"rendered":"<p><strong>Chcia\u0142bym z tego miejsca szczerze i gor\u0105co podzi\u0119kowa\u0107 wszystkim moim Przyjacio\u0142om, Znajomym i \u017bycz\u0105cym Mi Sukces\u00f3w Dobrym Ludziom za gratulacje, \u017cyczenia, s\u0142owa wsparcia i ca\u0142\u0105 pozytywn\u0105 energi\u0119 przekazan\u0105 mi przez Was z okazji obj\u0119cia przez mnie stanowiska CMO Grupy Onet S.A.<\/strong><\/p>\n<div>\n<dl id=\"attachment_2362\">\n<dt><a href=\"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2013\/10\/onet_jacek_kotarbinski.jpg\"><img loading=\"lazy\" decoding=\"async\" title=\"W fotelu CMO Grupy Onet S.A. \" src=\"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2013\/10\/onet_jacek_kotarbinski.jpg\" alt=\"Onet_Jacek_Kotarbinski\" width=\"512\" height=\"490\" \/><\/a><\/dt>\n<dd>W fotelu CMO Grupy Onet S.A.<\/dd>\n<\/dl>\n<\/div>\n<p>Wasze niesamowite zaanga\u017cowanie i s\u0142owa dowodz\u0105, \u017ce Grupa Onet jest fajn\u0105, otwart\u0105 na ludzi firm\u0105. Pozytywny i wielki\u00a0<em>buzz<\/em>\u00a0wywo\u0142any tym faktem \u015bwiadczy o dobrym postrzeganiu tej marki. Nie spotka\u0142em si\u0119 bodaj\u017ce z ani jedn\u0105 w\u0105tpliwo\u015bci\u0105 co do tej organizacji, wyra\u017can\u0105 s\u0142owami \u201e<em>gdzie\u015b Ty trafi\u0142?!<\/em>\u201d, \u201e<em>stary, ale to bagno!<\/em>\u201d, \u201e<em>czym pr\u0119dzej uciekaj!<\/em>\u201d lub cokolwiek w tym rodzaju. To utwierdzi\u0142o mnie w przekonaniu, \u017ce co\u015b co marketerzy definiuj\u0105 jako \u201emarketing wewn\u0119trzny\u201d jest w tej firmie na dobrym poziomie. \u00a0Onet ma sw\u00f3j klimat i naprawd\u0119 przyjaznych ludzi co dzi\u015b w \u015bwiecie korporacyjnym nie zawsze ma miejsce.<\/p>\n<p><strong>Prosz\u0119 jednak Was o wybaczenie mnie, staremu, tego drobnego psikusa.<\/strong>\u00a0Odziedziczy\u0142em to po moim Tacie, zmar\u0142ym w 1985r. Pozwoli\u0142em sobie na t\u0119 drobn\u0105 \u201e<strong>PR-<\/strong>owokacj\u0119\u201d (<em>\u201enie\u00a0<strong>PR-<\/strong>owokuj, Jacek<\/em>&#8221; \u2013 jak to czasem mawia Monika Kaczmarek-\u015aliwi\u0144ska) nie dementuj\u0105c \u017cycze\u0144 i gratulacji jakie pojawi\u0142y si\u0119 na moim timeline przez ca\u0142y weekend. Wasze zaanga\u017cowanie oraz ciep\u0142e s\u0142owa jakie otrzymywa\u0142em od Was zewsz\u0105d, sprawi\u0142y \u017ce podda\u0142em si\u0119 wy\u0142\u0105cznie hedonistycznemu uczuciu okre\u015blanego mianem \u201echwilo, trwaj\u201d.<\/p>\n<p>Podczas zwiedzania Onetu w czasie blogerskiego spotkania i wyborze kategorii Blog Roku 2013, Basia \u017bbik \u2013 rzecznik prasowa, pokaza\u0142a nam r\u00f3wnie\u017c pok\u00f3j, w kt\u00f3rym pracuje CMO Grupy Onet. Zapyta\u0142em czy mog\u0119 zrobi\u0107 sobie zdj\u0119cie na jego fotelu. Uzyska\u0142em zgod\u0119 i wrzuci\u0142em je na timeline z u\u015bmieszkami i odpowiednim komentarzem. Nie by\u0142em w stanie przewidzie\u0107 reakcji sieci. Wszystko trwa\u0142o w sumie pi\u0119\u0107 sekund. Na zdj\u0119ciu wszystko, poza zmian\u0105 stanowiska \u2013 jest autentyczne.<\/p>\n<p><strong>Przes\u0142a\u0142em tym gestem dla CMO Grupy Onet, Marcina Skowro\u0144skiego &#8211; dawk\u0119 pozytywnej energii.<\/strong>\u00a0&#8222;Anielskiego&#8221;, marketerskiego \u00a0przekazu, jak kto\u015b woli.\u00a0<strong>\u00a0<\/strong><\/p>\n<p><strong>Tak oto narodzi\u0142a si\u0119 nowa, \u015bwiecka tradycja.<\/strong><\/p>\n<p>Nigdy nie odm\u00f3wi\u0119 zaproszenia do sfotografowania si\u0119 w fotelu kt\u00f3regokolwiek CMO w kraju i za granic\u0105 oraz\u00a0<strong>przekazania tym sposobem swojego szacunku, wsparcia i energii dla jego pracy w obszarze marketingu.<\/strong>\u00a0Bez ch\u0119ci zajmowania jego fotela. To r\u00f3wnie\u017c wyraz zrozumienia dla roli jak\u0105 pe\u0142ni w organizacji i wyzwa\u0144 jakie musi podejmowa\u0107. \u00a0Zacytuje s\u0142owa CEO\u00a0<a href=\"https:\/\/www.desigual.com\/en_GB\/sobre-nosotros\">Desiguala<\/a>, Manela Jadraque, kt\u00f3rego pozna\u0142em w ubieg\u0142ym tygodniu w Pary\u017cu, a kt\u00f3re sta\u0142o si\u0119 moim nowym mottem &#8211;\u00a0<strong>\u201ezarabiajcie pieni\u0105dze dla funu i miejcie fun w zarabianiu pieni\u0119dzy\u201d.<\/strong>\u00a0Rado\u015b\u0107 z wykonywanej pracy jest dzi\u015b zawsze jedn\u0105 z najwa\u017cniejszych warto\u015bci.<\/p>\n<p><em>PS. Dzi\u015b najprawdopodobniej na profilu\u00a0<a href=\"https:\/\/www.facebook.com\/bareizmy\">Bareizmy Wiecznie \u017bywe<\/a>\u00a0przekroczona zostanie granica 100 tysi\u0119cy fan\u00f3w. W zwi\u0105zku z tym, b\u0119d\u0119 chcia\u0142 og\u0142osi\u0107 dzie\u0144 14 pa\u017adziernika ,\u00a0<strong>Dniem Polskiego Humoru<\/strong>.<\/em><\/p>\n<p><em>PS2. A teraz, kto strzeli focha, to zostanie uznany za\u00a0<strong>Ponuraka<\/strong>. [wypowiadane tonem Jana Kobuszewskiego, ko\u0144cz\u0105cego jeden z najs\u0142ynniejszych skeczy Kabaretu Dudek].<\/em><\/p>\n<p><em>PS3. Droga Karolino L., w\u00f3dk\u0119 ze mn\u0105 masz jak w banku.<\/em><\/p>\n<p>PS4. 100 tysi\u0119cy fan\u00f3w pojawi\u0142o si\u0119 15 pa\u017adziernika, co czyni go oficjalnie Dniem Polskiego Humoru. [16.X.2013r.]<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Chcia\u0142bym z tego miejsca szczerze i gor\u0105co podzi\u0119kowa\u0107 wszystkim moim Przyjacio\u0142om, Znajomym i \u017bycz\u0105cym Mi Sukces\u00f3w Dobrym Ludziom za gratulacje, [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt 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