{"id":2381,"date":"2013-10-24T11:52:59","date_gmt":"2013-10-24T11:52:59","guid":{"rendered":"https:\/\/kotarbinski.wordpress.com\/?p=2381"},"modified":"2019-02-14T21:08:02","modified_gmt":"2019-02-14T21:08:02","slug":"pierwsze-wrazenie","status":"publish","type":"post","link":"https:\/\/kotarbinski.com\/blogomarketingu\/pierwsze-wrazenie\/","title":{"rendered":"Pierwsze wra\u017cenie"},"content":{"rendered":"<p style=\"text-align:justify;\">Pierwsze wra\u017cenie nowego kraju budujemy sobie najcz\u0119\u015bciej podczas pierwszej godziny. Pami\u0119tam szerokie aleje Bukaresztu. Czysto\u015b\u0107 bia\u0142oruskiego Mi\u0144ska. Smr\u00f3d \u015bmieci w Brukseli. Rozpadaj\u0105ce si\u0119 rudery Hollywood. Szalone autobusy w Helsinkach. I przyjaznych ludzi w najmniej bezpiecznych dzielnicach Los Angeles.<\/p>\n<p style=\"text-align:justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" alt=\"\" src=\"https:\/\/wpmu.org\/wp-content\/uploads\/2012\/07\/first-impressions-440.jpg\" width=\"440\" height=\"300\" \/><\/p>\n<p style=\"text-align:justify;\">Dawno nie by\u0142em na Dworcu Centralnym. Podr\u00f3\u017ce trwaj\u0105ce siedem godzin z Tr\u00f3jmiasta nie zach\u0119caj\u0105. Dworzec ma podobno nowe logo. Widzia\u0142em. Nawet \u0142adne. Pytanie tylko, po co dworcom logo? Mo\u017ce lepiej zainwestowa\u0107 w koordynacj\u0119 wy\u015bwietlania informacji na Warszawa Centralna i Warszawa \u015ar\u00f3dmie\u015bcie. Z obu dworc\u00f3w bowiem jedzie SKM na lotnisko Chopina. Ale jako\u015b nikt nie wpad\u0142 by tego dopilnowa\u0107. Podobnie jak wy\u015bwietlania informacji o odjazdach 175 i SKM w hali przylot\u00f3w.<\/p>\n<p style=\"text-align:justify;\">Zawsze pytam znajomych obcokrajowc\u00f3w o ich pierwsze wra\u017cenia. Jak wygl\u0105da zderzenie stereotypu z rzeczywisto\u015bci\u0105? Czy jest podobne do naszej konfrontacji?\u00a0Po wyj\u015bciu z samolotu najcz\u0119\u015bciej szukamy transportu, rodziny, toalety lub bankomatu. Kantory wydaj\u0105 si\u0119 prze\u017cytkiem. Obcokrajowiec wychodz\u0105c z lotniska przestaje by\u0107 klientem linii lotniczej, a staje dziesi\u0105tek firm \u015bwiadcz\u0105cych najr\u00f3\u017cniejsze us\u0142ugi. Warszawsk\u0105 wizyt\u00f3wk\u0105 s\u0105 kierowcy linii 175. &#8221; <em>&#8211; No ticket<\/em>&#8221; &#8211; burkn\u0105\u0142 jeden z nich, a jak\u017ce w krawacie, na uprzejme pytanie dw\u00f3ch Brytyjek o bilety. Automat sta\u0142 po\u015brodku. Wystarczy\u0142o wskaza\u0107 nawet palcem. Lub zainwestowa\u0107 w wielk\u0105 naklejk\u0119 z ikonografik\u0105. Aby przeczyta\u0107 tekst w j\u0119zyku polskim i angielskim naklejony na szyb\u0119 trzeba mie\u0107 sokoli wzrok.<\/p>\n<p style=\"text-align:justify;\">W warszawskim metrze nie u\u015bwiadczysz oznaczenia, gdzie wysi\u0105\u015b\u0107 by dojecha\u0107 na lotnisko. A to jedna z kluczowych informacji ka\u017cdej aglomeracji na \u015bwiecie. Dworce kolejowe, promy, lotniska, stacje. W drugiej kolejno\u015bci s\u0105 w\u0119z\u0142y przesiadkowe i atrakcje turystyczne. Podr\u00f3\u017cuj\u0105c paryskim metrem nie masz w\u0105tpliwo\u015bci gdzie wysi\u0105\u015b\u0107. Kolory i symbole oznacze\u0144 ci\u0105gn\u0105 Ci\u0119 wr\u0119cz za nos. W Polsce poszukiwanie widocznego numeru ulicy, jej nazwy czy logiki w u\u0142o\u017ceniu numeracji to i\u015bcie czeski film. My\u015blenie w kategoriach &#8222;przecie\u017c wszyscy wiedz\u0105&#8221; to najcz\u0119\u015bciej podstawowe, b\u0142\u0119dne za\u0142o\u017cenie.<\/p>\n<p style=\"text-align:justify;\">Jad\u0119 sobie oto tramwajem 24 i na Placu Zawiszy s\u0142ysz\u0119 &#8222;Dworzec Centralny&#8221;. Zaskoczy\u0142o mnie, \u017ce zosta\u0142 a\u017c tak rozbudowany &#8230; Ale na Placu Starynkiewicza dowiedzia\u0142em si\u0119, \u017ce jestem przy Muzeum Powstania. A na Placu Zawiszy, \u017ce to Okopowa 4. System &#8222;dogra\u0142 si\u0119&#8221; na Zajezdnia Wola, a ja cieszy\u0142em si\u0119, \u017ce nie jestem chi\u0144skim studentem.<\/p>\n<p style=\"text-align:justify;\">Kiedy kilka tygodni temu wraca\u0142em ze Stadionu Narodowego na lotnisko, zapowiedzi systemu Ivona ca\u0142kowicie rozmy\u0142y si\u0119 z rzeczywisto\u015bci\u0105 wje\u017cd\u017caj\u0105cych poci\u0105g\u00f3w. Co innego wy\u015bwietlano, a co innego wje\u017cd\u017ca\u0142o. Przypomnia\u0142a mi si\u0119 scena z inkasentem z Misia, kt\u00f3ry co innego wpisywa\u0142, a komputer i tak si\u0119 myli\u0142. Kiedy dwa tygodnie temu stan\u0105\u0142em na dworcu w Bydgoszczy, wy\u015bwietli\u0142y mi si\u0119 a\u017c cztery poci\u0105gi do Gdyni, w tym samym czasie, o r\u00f3\u017cnych nazwach i dwa z innych peron\u00f3w. Na dodatek dwa z nich by\u0142y op\u00f3\u017anione, co sugerowa\u0142o odjazd trzech r\u00f3\u017cnych poci\u0105g\u00f3w do tego samego miasta z jednego peronu w tym samym czasie. Uprzejmie zada\u0142em pytanie w biegu Pani Konduktorce czyli WTF??? <em>&#8211; Zwr\u00f3cimy na to uwag\u0119, zareagujemy i przeka\u017cemy odpowiedniej osobie<\/em> &#8211; odpowiedzia\u0142a Pani Konduktorka.<\/p>\n<p><a href=\"https:\/\/kotarbinski.wordpress.com\/2013\/04\/26\/kulturalni-inaczej\/\">Podzi\u0119kowa\u0142em za informacj\u0119 &#8230; <\/a><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Pierwsze wra\u017cenie nowego kraju budujemy sobie najcz\u0119\u015bciej podczas pierwszej godziny. Pami\u0119tam szerokie aleje Bukaresztu. Czysto\u015b\u0107 bia\u0142oruskiego Mi\u0144ska. Smr\u00f3d \u015bmieci w [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt 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