{"id":2392,"date":"2013-10-31T13:04:09","date_gmt":"2013-10-31T13:04:09","guid":{"rendered":"https:\/\/kotarbinski.wordpress.com\/?p=2392"},"modified":"2019-02-14T20:53:46","modified_gmt":"2019-02-14T20:53:46","slug":"cukierek-czy-znicz","status":"publish","type":"post","link":"https:\/\/kotarbinski.com\/blogomarketingu\/cukierek-czy-znicz\/","title":{"rendered":"Cukierek czy znicz?"},"content":{"rendered":"<p style=\"text-align:justify;\">Halloween to specyficzne wydarzenie. Zosta\u0142o w pe\u0142ni skomercjalizowane, podobnie jak Dzie\u0144 \u015awi\u0119tego Walentego, Miko\u0142ajki czy o samym Bo\u017cym Narodzeniu nie wspominaj\u0105c. Geneza Halloween jest bardzo stara, nawi\u0105zuje do celtyckiego \u015bwi\u0119ta <em>Samhein<\/em> &#8211; rolnicy przygotowywali si\u0119 do zimy ko\u0144cz\u0105c wszelkie prace polowe. By\u0142 to czas wsp\u00f3lnych spotka\u0144, integracji ale i trwaj\u0105cej dziewi\u0119\u0107 dni zabawy kiedy te\u017c obchodzono <em>Fleadh nan Mairbh<\/em> czyli \u015bwi\u0119to zmar\u0142ych.<\/p>\n<p style=\"text-align:center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" alt=\"\" src=\"https:\/\/scontent-b-ams.xx.fbcdn.net\/hphotos-prn2\/1377610_611664962208932_485030052_n.jpg\" width=\"494\" height=\"358\" \/><\/p>\n<p style=\"text-align:justify;\">Wed\u0142ug Celt\u00f3w w\u0142a\u015bnie wtedy wyj\u0105tkowo styka\u0142y si\u0119 ze sob\u0105 dwa \u015bwiaty &#8211; ten materialny i niematerialny jak i by\u0142 to moment do za\u0142atwiania i wyja\u015bniania spraw, kt\u00f3re by\u0142y niemo\u017cliwe do rozwi\u0105zania za \u017cycia. Niemniej materialny charakter \u015bwi\u0119ta Halloween jest konkretny &#8211; to obroty rz\u0119du 500 mln $ w Wielkiej Brytanii i a\u017c 7 mld $ w USA.<\/p>\n<p style=\"text-align:justify;\">Wymiar katolicki Dnia Zadusznego zosta\u0142 wprowadzony przez opata benedykty\u0144skiego w klasztorze w Cluny w 998r. Jego znaczenie mia\u0142o przykry\u0107 poga\u0144skie \u015bwi\u0119to i nada\u0107 mu typowo chrze\u015bcija\u0144ski wymiar. Dzi\u015b szczeg\u00f3lnie mistyczny i komercyjny wymiar Halloween jest cz\u0119stym tematem ko\u015bcielnej krytyki.<\/p>\n<p style=\"text-align:justify;\">Niemniej wsp\u00f3\u0142czesna komercjalizacja jest zwi\u0105zana ze wszystkimi \u015bwi\u0119tami, w tym typowo polskimi. Dzie\u0144 Kobiet, komunie, Andrzejki, t\u0142usty czwartek, odpusty parafialne, Wielkanoc &#8211; to narodowy wk\u0142ad w zwi\u0119kszenie obrot\u00f3w handlowych i tworzenie cz\u0119sto dedykowanych im produkt\u00f3w.<\/p>\n<p style=\"text-align:justify;\">Naszym odpowiednikiem Halloween s\u0105 przede wszystkim Dziady &#8211; przedchrze\u015bcija\u0144ski zwyczaj S\u0142owian i Ba\u0142t\u00f3w, kt\u00f3ry podobnie jak celtyckie \u015bwi\u0119to wpisywa\u0142 si\u0119 w naturalne zako\u0144czenie prac polowych i przygotowanie ludzi do zimy. Przemieszczaj\u0105cym si\u0119 po drogach duszom, rozpalano ogniska by mog\u0142y odnale\u017a\u0107 drog\u0119 do domu i swoich bliskich, by sp\u0119dzi\u0107 z nimi ten czas. Wydaje si\u0119, \u017ce ten zwyczaj ma swoje odzwierciedlenie w zapalanych wsp\u00f3\u0142cze\u015bnie zniczach.<\/p>\n<p style=\"text-align:justify;\">Symbolika zar\u00f3wno obyczaj\u00f3w celtyckich jak i s\u0142owia\u0144skich jest wymowna. <strong>Oswaja nas ze \u015bmierci\u0105, daje nadziej\u0119 we wspomnieniach i wiar\u0119, \u017ce dla ka\u017cdego z nas jest bram\u0105, a nie pust\u0105 przepa\u015bci\u0105.<\/strong> I cho\u0107 razi mnie czasami zbytnia przesada i zach\u0142y\u015bni\u0119cie si\u0119 wszelkiej ma\u015bci &#8222;modami&#8221; to nie nale\u017cy odmawia\u0107 nikomu prawa do zabawy. O dobudowywaniu do tego szczeg\u00f3lnej ideologii nie wspominaj\u0105c. Halloween nie przeszkadza bowiem w \u017caden spos\u00f3b w zadumie i refleksji nast\u0119pnego dnia.<\/p>\n<p style=\"text-align:justify;\"><em>Dedykuj\u0119 wpis AF z Los Angeles. Z ciep\u0142ymi u\u015bciskami i s\u0142owami otuchy. XOXOXO<\/em><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Halloween to specyficzne wydarzenie. Zosta\u0142o w pe\u0142ni skomercjalizowane, podobnie jak Dzie\u0144 \u015awi\u0119tego Walentego, Miko\u0142ajki czy o samym Bo\u017cym Narodzeniu nie [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt 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