{"id":24,"date":"2007-06-08T10:19:00","date_gmt":"2007-06-08T10:19:00","guid":{"rendered":"https:\/\/kotarbinski.wordpress.com\/2007\/06\/08\/markietanka\/"},"modified":"2019-02-14T19:58:03","modified_gmt":"2019-02-14T19:58:03","slug":"markietanka","status":"publish","type":"post","link":"https:\/\/kotarbinski.com\/blogomarketingu\/markietanka\/","title":{"rendered":"Markietanka"},"content":{"rendered":"<p>\u00a0<\/p>\n<div style=\"text-align:justify;\"><span style=\"font-weight:bold;\">&#8222;Markietanka&#8221; to zapo\u017cyczone s\u0142owo, oznaczaj\u0105ce pi\u0119kn\u0105, d\u0142ugonog\u0105 blondynk\u0119, zatrudnion\u0105 do marketingu &#8230; w charakterze ozdobnym, kt\u00f3rej g\u0142\u00f3wnym zadaniem jest &#8230; wywieranie wra\u017cenia:) <\/span>&#8211; poj\u0119cie narodzi\u0142o si\u0119 na jednej z list dyskusyjnych i jest przeciwie\u0144stwem okre\u015blenia &#8222;marketer&#8221;.\u00a0\u00a0<\/p>\n<p>Wyja\u015bnienie.  Doskonale znam s\u0142ownikowe znaczenie s\u0142owa &#8222;markietanka&#8221; . Andrzej Ludwik W\u0142oszczy\u0144ski na Goldenline opisa\u0142 to tak : <span style=\"font-style:italic;\">&#8222;to \u017cadna odwrotno\u015b\u0107, ino mo\u015bciapanie jejmo\u015b\u0107 za wojskiem ci\u0105gn\u0105ca z taborami, gwoli pomocy wszelakiej wojakom, a na wprz\u00f3dki uciech im dostarczaj\u0105ca :)&#8221;.<\/span><\/p>\n<p>W zwi\u0105zku z tym predefiniowa\u0142em s\u0142owo na :<\/p>\n<p><span style=\"font-style:italic;\">&#8222;Ano \u017ce\u015b drugi Andrzeju, co mi za t\u0119 markietank\u0119 g\u0142owe myje \ud83d\ude42 A nu\u017ce parafrazyja tegowo\u017c jest taka, co jejmo\u015b\u0107 za zarz\u0105dem ci\u0105gnie taborami, nie uroniwszy w\u017cdy dyrekcyji wy\u017cszej, gwoli pomocy wszelakiej przy papierkach udzielaj\u0105ca, a wprz\u00f3dki uciechom nie odmawiaj\u0105ca :)&#8221;<\/span><\/p>\n<p><span>&#8222;Markietanctwo&#8221; jest synonimem niewiedzy i g\u0142upoty w kom\u00f3rkach marketingu. Przyczyn jest wiele: niewiedza merytoryczna, ca\u0142kowity brak empatii,  gigantomania,  wysoki poziom arogancji &#8211; szczeg\u00f3lnie korporacyjnej,  zadufanie ect. &#8222;Markietanka&#8221; w poj\u0119ciu zar\u00f3wno \u017ce\u0144skim jak i m\u0119skim &#8211; to osobnik <span style=\"font-weight:bold;\">nie rozumiej\u0105cy istoty rzeczy w marketingu<\/span>. Nazywaj\u0105cy &#8222;marketingiem&#8221; rzeczy, maj\u0105ce z nim niewiele wsp\u00f3lnego, a jednocze\u015bnie uwa\u017caj\u0105cy si\u0119 za &#8222;w\u0142adc\u0119 \u015bwiata&#8221; z racji np. zajmowanego stanowiska w firmie. &#8222;Markietankami&#8221; s\u0105 r\u00f3wnie\u017c &#8222;panienki&#8221; zatrudniane do kom\u00f3rek marketingu wy\u0142\u0105cznie z powodu \u0142adnego pysia, d\u0142ugich n\u00f3\u017cek, pupy tudzie\u017c innych cz\u0119\u015bci cia\u0142a. Pe\u0142ni\u0105 w firmie funkcje ozdobne i reprezentacyjne, a nie merytoryczne. <\/span><\/p>\n<p><span style=\"font-weight:bold;\">Jeden z najgorszych typ\u00f3w markietanki to taki, kt\u00f3ra pr\u00f3buje \u0142\u0105czy\u0107 funkcj\u0119 ozdobne z rol\u0105 &#8222;w\u0142adcy \u015bwiata&#8221;. S\u0105 zmor\u0105 profesjonalist\u00f3w np. z bran\u017cy marketing services. Ale NAJGORSZYM rodzajem jest ozdobna markietanka typu &#8222;w\u0142adca \u015bwiata&#8221;, b\u0119d\u0105ca r\u00f3wnocze\u015bnie c\u00f3rk\u0105\/synem w\u0142a\u015bciciela\/w\u0142a\u015bcicieli firmy \ud83d\ude42<\/span><\/div>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>\u00a0 &#8222;Markietanka&#8221; to zapo\u017cyczone s\u0142owo, oznaczaj\u0105ce pi\u0119kn\u0105, d\u0142ugonog\u0105 blondynk\u0119, zatrudnion\u0105 do marketingu &#8230; w charakterze ozdobnym, kt\u00f3rej g\u0142\u00f3wnym zadaniem jest [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt 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