{"id":2410,"date":"2013-11-08T08:12:03","date_gmt":"2013-11-08T08:12:03","guid":{"rendered":"https:\/\/kotarbinski.wordpress.com\/?p=2410"},"modified":"2019-02-14T19:14:53","modified_gmt":"2019-02-14T19:14:53","slug":"zaplatywani","status":"publish","type":"post","link":"https:\/\/kotarbinski.com\/blogomarketingu\/zaplatywani\/","title":{"rendered":"Zapl\u0105tywani"},"content":{"rendered":"

Kiedy zaczyna\u0142em profil facebookowy „Bareizm\u00f3w wiecznie \u017cywych<\/a>” wszyscy fani otrzymywali wrzucane na profil zdj\u0119cia. Dzi\u015b gdy strona ma ponad 100 tysi\u0119cy fan\u00f3w – zdj\u0119cie dociera do niekt\u00f3rych.<\/p>\n

\"20131108-085834.jpg\"<\/a>
\nInformacja „tyle a tyle os\u00f3b zobaczy\u0142o ten post” oscyluje wok\u00f3\u0142 10%. Oczywi\u015bcie mog\u0119 ten wsp\u00f3\u0142czynnik zwi\u0119kszy\u0107 – zacz\u0105\u0107 po prostu za to p\u0142aci\u0107. Kochany fejsbuczku – wydaje si\u0119, \u017ce operujesz bardzo prymitywnym modelem. A mia\u0142o by\u0107 tak pi\u0119knie.<\/p>\n

Mark Zuckerberg deklarowa\u0142 zawsze, \u017ce FB b\u0119dzie darmowy. I jest. Ale tak jak w internetowych grach – p\u0142acisz za rekwizyty, a zabawa for free. Im wi\u0119ksza zabawa, tym wi\u0119cej ludzi i wi\u0119cej dochod\u00f3w z rekwizyt\u00f3w. Zasady s\u0105 proste i jasne. Mo\u017cesz nic nie kupowa\u0107 i opanowa\u0107 po miesi\u0105cach gry sztuk\u0119 eliminacji przeciwnik\u00f3w jednym, nagim, darmowym mieczem. Zgodnie z zasad\u0105 Bruce’a Lee, kt\u00f3ry bardziej ba\u0142 si\u0119 gostka \u0107wicz\u0105cego 10 tysi\u0119cy razy jedno kopni\u0119cie, od tego znaj\u0105cego 10 tysi\u0119cy kopni\u0119\u0107.<\/p>\n

Model dochodowy FB mo\u017ce by\u0107 bardzo prosty – o czym kiedy\u015b pisa\u0142em. Konto standard, premium i VIP. Firmy, te najwi\u0119ksze, zap\u0142ac\u0105 za bezpiecze\u0144stwo hostingu, bezpiecze\u0144stwo historii relacji w social media – bo dzi\u015b nikt nie zna dnia ani godziny. Mark wstanie rano z b\u00f3lem g\u0142owy, ugryzie go pies, w kt\u00f3rego kup\u0119 w\u0142a\u015bnie wszed\u0142 i oprze o samoch\u00f3d zapaskudzony przez krzemowodolinnego go\u0142\u0119bia. Pomy\u015bli jak z\u0142y i wstr\u0119tny jest ten \u015bwiat, wyci\u0105gnie czerwony guzik i skasuje wszystkie dane. I co? Pewnie zap\u0142acze paru inwestor\u00f3w. Mo\u017ce zadr\u017cy kilka firm. Ale utrata warto\u015bci komunikacji w social media, fan\u00f3w i wszystkich historii, mem\u00f3w, zdj\u0119\u0107 czy kot\u00f3w nie by\u0142aby zwi\u0105zana z jakimkolwiek odszkodowaniem. Nikt bowiem nie podpisuje umowy, \u017ce FB mu co\u015b gwarantuje – wszak jest za free.<\/p>\n

Masz zaakceptowa\u0107 regulamin i finito. Nie masz \u017cadnych sensownych praw, bo jeste\u015b tylko USEREM, ale nie jeste\u015b KLIENTEM. Wydaje si\u0119, \u017ce ten model jest multiplikowany przez coraz wi\u0119cej uczestnik\u00f3w e-biznesu. Poj\u0119cie KLIENTA wyczerpuje bowiem kwesti\u0119 pewnej r\u00f3wno\u015bci praw czego nie ma w przypadku typowego „korzystaj\u0105cego z \u0142aski darmowego u\u017cytkownika serwisu”. Je\u015bli jutro omsknie si\u0119 palec informatyka w FB i skasuje mi „omy\u0142kowo” ponad 100k fan\u00f3w, bed\u0119 wiedzia\u0142 \u017ce to sprawka tego wpisu. I us\u0142ysz\u0119 reklam\u0119 wieprzowiny czyli „sam si\u0119 prosi\u0142e\u015b”.<\/p>\n

Marek Cukierg\u00f3rski podtrzymywany jest wizj\u0105 kreatywnego nastolatka, kt\u00f3ry z grupk\u0105 przyjaci\u00f3\u0142 zarabia pieni\u0105\u017cki na lody i studia. Tyle \u017ce Facebook jest typow\u0105 korpo, kt\u00f3rej ch\u0142opaki z Wall Strett narzucaj\u0105 model i styl funkcjonowania. Po t\u0105pni\u0119ciu kurs\u00f3w, FB zacz\u0105\u0142 modyfikowa\u0107 modele dochodowe. Szuka\u0107 rozpaczliwie nowych \u017ar\u00f3de\u0142 przychodu bo same wp\u0142ywy z reklamy nie by\u0142y wystarczaj\u0105ce. To oczywi\u015bcie typowe dla organizacji d\u0105\u017c\u0105cych do bycia Najwi\u0119ksz\u0105 Na \u015awiecie tyle tylko, \u017ce ma to swoje powa\u017cne wady i ograniczenia.<\/p>\n

Dodatkowe op\u0142aty za mo\u017cliwo\u015b\u0107 dystrybucji mojej tre\u015bci w\u015br\u00f3d fan\u00f3w strony, uwa\u017cam za lekk\u0105 przegink\u0119. Cho\u0107 tak naprawd\u0119 – do kogo nale\u017c\u0105 moi fani … ?<\/p>\n

Facebook zacz\u0105\u0142 nakr\u0119ca\u0107 spiral\u0119 zarabiania pieniedzy, zaczynajac \u0142udz\u0105co przypomina\u0107 model naszoklasowy. Czekam na mistera G\u0105bk\u0119. Co\u015b zaczyna pachnie\u0107 Kore\u0105 P\u00f3\u0142nocn\u0105. Czy nie czeka nas przypadkiem era klasycznych monopoli w social media, ze wszystkimi tego konsekwencjami? Czy Twitter po wej\u015bciu na gie\u0142d\u0119 czeka ten sam los?<\/p>\n","protected":false},"excerpt":{"rendered":"

Kiedy zaczyna\u0142em profil facebookowy „Bareizm\u00f3w wiecznie \u017cywych” wszyscy fani otrzymywali wrzucane na profil zdj\u0119cia. Dzi\u015b gdy strona ma ponad 100 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[747],"tags":[90,94,376,566],"class_list":["post-2410","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-blog","tag-blog-o-marketingu","tag-marketing","tag-rynkologia"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/paKYj5-CS","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/posts\/2410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/comments?post=2410"}],"version-history":[{"count":1,"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/posts\/2410\/revisions"}],"predecessor-version":[{"id":5920,"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/posts\/2410\/revisions\/5920"}],"wp:attachment":[{"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/media?parent=2410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/categories?post=2410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/tags?post=2410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}