{"id":2461,"date":"2013-11-26T11:23:49","date_gmt":"2013-11-26T11:23:49","guid":{"rendered":"https:\/\/kotarbinski.wordpress.com\/?p=2461"},"modified":"2019-02-14T18:54:02","modified_gmt":"2019-02-14T18:54:02","slug":"trojka-w-oparach-absurdu","status":"publish","type":"post","link":"https:\/\/kotarbinski.com\/blogomarketingu\/trojka-w-oparach-absurdu\/","title":{"rendered":"Tr\u00f3jka w oparach absurdu"},"content":{"rendered":"<p style=\"text-align:justify;\">Wychowa\u0142em si\u0119 na Tr\u00f3jce. Porannym i popo\u0142udniowym pa\u015bmie &#8222;Zapraszamy do Tr\u00f3jki&#8221;. Li\u015bcie Przeboj\u00f3w Marka Nied\u017awiedzkiego. &#8222;Powt\u00f3rce z rozrywki&#8221; czy felietonach Marii Czubaszek.<\/p>\n<p style=\"text-align:justify;\"><a href=\"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2013\/11\/20131126-121112.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full aligncenter\" alt=\"20131126-121112.jpg\" src=\"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2013\/11\/20131126-121112.jpg\" width=\"500\" height=\"333\" \/><\/a><br \/>\nTr\u00f3jka kszta\u0142towa\u0142a muzyczny gust Polaka-szaraka czerpi\u0105c ze z\u0142otych, melodyjnych lat osiemdziesi\u0105tych. Tr\u00f3jka kreowa\u0142a standardy publicystyczne dobrym, radiowym reporta\u017cem, wywiadem czy dyskusj\u0105. <strong>Sta\u0142a si\u0119 prawdziw\u0105 legend\u0105 polskiej kultury.<\/strong><\/p>\n<p style=\"text-align:justify;\">Go\u015bci\u0142em tam kilkukrotnie, raz maj\u0105c przyjemno\u015b\u0107 jako nastolatek by\u0107 zbesztanym w studio przez samego Piotra Kaczkowskiego. By\u0142 rok 1982, hula\u0142 stan wojenny, mog\u0142em wyl\u0105dowa\u0107 w esbeckich kazamatach. Ale to by\u0142y szczeniackie powiewy wolno\u015bci.<\/p>\n<p style=\"text-align:justify;\">Tr\u00f3jka by\u0142a zawsze symbolem &#8211; najwy\u017cszej jako\u015bci radia, najlepszych prezenter\u00f3w, solidnego warsztatu, niezale\u017cno\u015bci i prawdziwej, antenowej magii. B\u0119d\u0105c nastolatkiem &#8211; czu\u0142em, \u017ce to radio jest w\u0142a\u015bnie dla mnie. Czy dzi\u015b, b\u0119d\u0105c nastolatkiem, odczuwa\u0142bym to samo?<\/p>\n<p style=\"text-align:justify;\">Dzi\u015b gusta radiowe kszta\u0142tuj\u0105 formaty przeplataj\u0105ce muzyk\u0119 prostymi konkursami i wiadomo\u015bciami. O charakterze playlisty decyduje baza i badania, co masowy s\u0142uchacz chcia\u0142by s\u0142ysze\u0107 na antenie. Polskie utwory w stacjach radiowych &#8222;wygrywane&#8221; s\u0105 od 3 do 6 nad ranem, kiedy s\u0142uchalno\u015b\u0107 jest najni\u017csza. Ciekawe, czy w Polsce gdzie\u015b funkcjonuje lokalne radio z nocnymi rozmowami s\u0142uchaczy. Tak pytam, z ciekawo\u015bci &#8211; czy nocne Polak\u00f3w rozmowy przenios\u0142y si\u0119 ju\u017c ca\u0142kowicie na Facebooka?<\/p>\n<p style=\"text-align:justify;\">S\u0142uchacz radiowy zmieni\u0142 si\u0119, wyp\u0142aszczy\u0142, sformatowa\u0142. Ma mo\u017cliwo\u015b\u0107 sp\u0119dzania czasu na setki wi\u0119cej sposob\u00f3w ni\u017c ponad 30 lat temu. Je\u015bli ma ochot\u0119 s\u0142ucha\u0107 dyskusji &#8211; wybierze TOK FM. Je\u015bli chce s\u0142ucha\u0107 muzyki, mo\u017ce wybra\u0107 spo\u015br\u00f3d setek homogenizowanych i m\u0142\u00f3ckarskich kana\u0142\u00f3w radiowych w sieci. Gdzie jest autorskie radio? Gdzie jest autorska Tr\u00f3jka &#8211; oferuj\u0105ca warto\u015b\u0107 w formie zapewniaj\u0105cej wysok\u0105 s\u0142uchalno\u015b\u0107? Jak przekuwa si\u0119 potencja\u0142 fantastycznej tradycji &#8211; w nowoczesn\u0105 i atrakcyjn\u0105 form\u0119 \u0142\u0105czenia muzyki, rozrywki i publicystyki? Czy jedynym wyborem maja by\u0107 homogeniczne i bli\u017aniaczo podobne RMF FM i Radio Zet? Kt\u00f3re w zasadzie poza jinglami i promosami nie r\u00f3\u017cni\u0105 si\u0119 od siebie? Czy Tr\u00f3jka ma szans\u0119 wbicia jako\u015bciowego i atrakcyjnego w formie klina? Wr\u00f3ci\u0107 do \u017ar\u00f3de\u0142 kultowo\u015bci i sta\u0107 si\u0119 masow\u0105 na powr\u00f3t? Czy pozosta\u0107 w starzej\u0105cym si\u0119 gettcie dinozaur\u00f3w?<\/p>\n<p style=\"text-align:justify;\">Dzi\u015b Tr\u00f3jka powraca z kampani\u0105 reklamow\u0105 bazuj\u0105c\u0105 na <a href=\"https:\/\/pl.wikipedia.org\/wiki\/Pure_nonsense\">pure nonsense<\/a> &#8211; fantastycznej, intelektualnej formie poczucia humoru. U\u017cywaj\u0105c do tego gwiazd pierwszego formatu. Korzystaj\u0105c z co najmniej dwuznacznego has\u0142a \u00a0&#8211; &#8222;nadawanie bzdur w reklamie&#8221; mo\u017ce bowiem odnosi\u0107 si\u0119 r\u00f3wnie\u017c do reklamodawcy finansuj\u0105cego anten\u0119 w znacznym stopniu.<\/p>\n<p style=\"text-align:justify;\">Nie oceniaj\u0105c kreacji &#8211; sama strategia jest moim skromnym zdaniem do\u015b\u0107 dziwna. Z samego spotu ma wynika\u0107 wiarygodno\u015b\u0107 Tr\u00f3jki. Ale czy Tr\u00f3jka straci\u0142a na wiarygodno\u015bci? Je\u015bli tak (a nie znam bada\u0144) &#8211; to pure nonsensowe narz\u0119dzia s\u0105 do\u015b\u0107 kontrowersyjne. Wiarygodno\u015b\u0107 komunikuje si\u0119 w inny spos\u00f3b. Czy Tr\u00f3jka chce si\u0119 wyr\u00f3\u017cni\u0107 i zbudowa\u0107 warto\u015b\u0107 na zaistnieniu? Nie jest now\u0105 mark\u0105, a wska\u017aniki \u015bwiadomo\u015bci ma zapewne wysokie &#8211; pytanie, po co? Chce si\u0119 wyr\u00f3\u017cnia\u0107? Stylem? To wtedy przekaz o nie nadawaniu bzdur jest ca\u0142kowicie nieprzekonywuj\u0105cy &#8211; nie jest to bowiem \u017caden wyznacznik radiowego stylu. Chce zaskoczy\u0107 i przyci\u0105gn\u0105\u0107 innego s\u0142uchacza? Czyli kogo?<\/p>\n<p style=\"text-align:justify;\">Kampania ma co\u015b w sobie, na pewno jaki\u015b pomys\u0142 wykraczaj\u0105cy poza marny poziom stan\u00f3w \u015brednich polskiej reklamy. Nie mam tylko bladego poj\u0119cia, czemu ma s\u0142u\u017cy\u0107.<\/p>\n<p style=\"text-align:justify;\">Nadal nie wiem co zrobi Tr\u00f3jka bym w samochodzie ustawi\u0142 j\u0105 jako pierwsz\u0105 stacj\u0119?<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Wychowa\u0142em si\u0119 na Tr\u00f3jce. Porannym i popo\u0142udniowym pa\u015bmie &#8222;Zapraszamy do Tr\u00f3jki&#8221;. Li\u015bcie Przeboj\u00f3w Marka Nied\u017awiedzkiego. &#8222;Powt\u00f3rce z rozrywki&#8221; czy felietonach [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt 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