{"id":2481,"date":"2013-12-18T10:14:05","date_gmt":"2013-12-18T10:14:05","guid":{"rendered":"https:\/\/kotarbinski.wordpress.com\/?p=2481"},"modified":"2019-02-14T20:53:29","modified_gmt":"2019-02-14T20:53:29","slug":"kura-czyli-cos-pan-bral","status":"publish","type":"post","link":"https:\/\/kotarbinski.com\/blogomarketingu\/kura-czyli-cos-pan-bral\/","title":{"rendered":"Kura, czyli co\u015b Pan bra\u0142?"},"content":{"rendered":"<p>&#8211;<em> Kura? W reklamie wysokiej klasy samochodu? Co\u015b Pan bra\u0142? Ze wsi Pan jest? Naogl\u0105da\u0142 si\u0119 \u017ce\u015b Pan C.K Dezerter\u00f3w? Fan Sumi\u0144skiego? Co Pan chce sugerowa\u0107 naszym klientom? \u017be s\u0105 wie\u015bniakami? S\u0142oma im z but\u00f3w wychodzi? Obrazi\u0107 Pan chcesz naszych najlepszych klient\u00f3w? W spocie tak ekskluzywnego samochodu powinny by\u0107 zegary, cz\u0119\u015bci, powiew wiatru we w\u0142osach, przestrze\u0144, wolno\u015b\u0107, klasa, bogactwo, przepych, z\u0142oto, szampan i kawior Almas. A nie jaka\u015b pospolita wiejska kura? To ju\u017c jakiej\u015b rzadkiej i rasowej nie bylo? Taka niosk\u0119 zwyk\u0142\u0105Pan proponuje? Prosto ze stodo\u0142y? Co Pan chce tym wyrazi\u0107? \u017be Mercedesy w stodo\u0142ach trzymaj\u0105. To ile Pan chce za t\u0119 reklam\u0119? Ile??? Powali\u0142o Pana? \u017be co? \u017be za jaki\u015b nieszablonowy pomys\u0142? \u017be kur\u0119 kto\u015b trzyma i si\u0119 chyboce? Opu\u015b\u0107 Pan czem pr\u0119dzej moj korpo-kantorek bo ratlerem poszczuje! Mercedesa mam kur\u0105 promowa\u0107? Takich cud\u00f3w polskie marketyngi jeszcze u mnie nie widzia\u0142y! <\/em><\/p>\n<p>Tak w kr\u00f3tkich s\u0142owach przebiega przeci\u0119tny proces my\u015blowy decydenta i p\u0142atnika proces\u00f3w komunikacji marketingowej w Polsce. <\/p>\n<p>Kura znalaz\u0142a si\u0119 w \u015bwietnej reklamie Mercedesa, \u0142ami\u0105c schematy komunikacji &#8211; koncentruj\u0105c si\u0119 w swoistej formie na ekspozycji USP.  Na reklam\u0119 odpowiedzia\u0142 Jaguar &#8211; w sw\u00f3j specyficzny spos\u00f3b. Uwielbiam takie &#8222;bitwy konkurent\u00f3w&#8221;, na wzajemne odnoszenie si\u0119 do w\u0142asnej komunikacji. To jedne z lepszych przyk\u0142ad\u00f3w wchodzenia konkurent\u00f3w w interakcj\u0119. Cech\u0105 dobrego CMO jest zawsze dystans i poczucie humoru. Szkoda, \u017ce tak ma\u0142o podobnych akcji mo\u017cna obserwowa\u0107 na naszym rynku. <\/p>\n<p>Reklama Mercedesa<br \/>\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/nLwML2PagbY?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=pl-PL&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>Odpowied\u017a Jaguara<br \/>\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/3PQS8SFWNQw?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=pl-PL&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>&#8211; Kura? W reklamie wysokiej klasy samochodu? Co\u015b Pan bra\u0142? Ze wsi Pan jest? Naogl\u0105da\u0142 si\u0119 \u017ce\u015b Pan C.K Dezerter\u00f3w? 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W reklamie wysokiej klasy samochodu? Co\u015b Pan bra\u0142? Ze wsi Pan jest? Naogl\u0105da\u0142 si\u0119 \u017ce\u015b Pan C.K Dezerter\u00f3w? Fan Sumi\u0144skiego? Co Pan chce sugerowa\u0107 naszym klientom? \u017be s\u0105 wie\u015bniakami? S\u0142oma im z but\u00f3w wychodzi? Obrazi\u0107 Pan chcesz naszych najlepszych klient\u00f3w? 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