{"id":25,"date":"2007-06-12T08:45:00","date_gmt":"2007-06-12T08:45:00","guid":{"rendered":"https:\/\/kotarbinski.wordpress.com\/2007\/06\/12\/marketer-w-okowach\/"},"modified":"2019-02-14T19:43:08","modified_gmt":"2019-02-14T19:43:08","slug":"marketer-w-okowach","status":"publish","type":"post","link":"https:\/\/kotarbinski.com\/blogomarketingu\/marketer-w-okowach\/","title":{"rendered":"Marketer w okowach"},"content":{"rendered":"

Ciekawa opinia Jacka P. z blogu „Briefu”. Cytuje najciekawsze fragmenty.
\n
\n<\/span><\/p>\n

(…) Przesta\u0142em reagowa\u0107 na facet\u00f3w, kt\u00f3rzy przed moj\u0105 wizyt\u0105 w agencji psikaj\u0105 w powietrzu pomara\u0144czowy aerozol i zatrudniaj\u0105 skrzypaczk\u0119 dla poprawienia nastroju (znaj\u0105c moj\u0105 mi\u0142o\u015b\u0107 do muzyki, wcze\u015bniej og\u0142aszan\u0105, ale na Boga – nie do samych skrzypiec! <\/span>\";-)\" ), po czym uruchamiaj\u0105 prezentacj\u0119, w kt\u00f3rej skrzy si\u0119 od wag, macierzy i stu fachowych skr\u00f3t\u00f3w – i ja je nawet rozumiem i znam – ale potem, kiedy wyciskam to wszystko we w\u0142asnej g\u0142owie, widz\u0119 i czuj\u0119: oni jad\u0105 schematem. Utartym szlakiem, kt\u00f3ry realizowali gdzie\u015b w Papui Nowej Gwinei, albo kt\u00f3ry maj\u0105 z ksi\u0105\u017cek, albo kt\u00f3ry maj\u0105 z gazet, z Brifem (…), a nie z g\u0142owy. <\/span><\/span><\/div>\n

Dla nich – ambient jest panemkanapk\u0105, albo pani\u0105zaj\u0105cem, kt\u00f3rzy chodz\u0105 po galerii za moje pieni\u0105dze i rozdaj\u0105 ulotki. Dla nich m\u00f3j brand jest wypranym z wszelkiej wen\u0119trznej inteligencji i czucia bud\u017cetem reklamowym, w kt\u00f3rym proporcjonalnie trzeba rozdzieli\u0107 kwoty na atl, na btl, na ctl i dtl. I ju\u017c b\u0119dzie dobrze.<\/span><\/p>\n

Dla mnie to ciekawy obraz postrzegania marketingu przez zarz\u0105dzaj\u0105cych. Obraz delikatnie rzecz bior\u0105c – niepokoj\u0105cy \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"

Ciekawa opinia Jacka P. z blogu „Briefu”. Cytuje najciekawsze fragmenty. (…) Przesta\u0142em reagowa\u0107 na facet\u00f3w, kt\u00f3rzy przed moj\u0105 wizyt\u0105 w […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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