{"id":2539,"date":"2014-01-07T23:32:31","date_gmt":"2014-01-07T23:32:31","guid":{"rendered":"https:\/\/kotarbinski.wordpress.com\/?p=2539"},"modified":"2019-02-14T20:53:02","modified_gmt":"2019-02-14T20:53:02","slug":"sprzedaj-mi-dlugopis","status":"publish","type":"post","link":"https:\/\/kotarbinski.com\/blogomarketingu\/sprzedaj-mi-dlugopis\/","title":{"rendered":"Sprzedaj mi d\u0142ugopis"},"content":{"rendered":"

Film, kt\u00f3ry powinien obejrze\u0107 ka\u017cdy osobnik zajmuj\u0105cy si\u0119 marketingiem i sprzeda\u017c\u0105. Ujawniaj\u0105cy jak jedna z najwi\u0119kszych ludzkich nami\u0119tno\u015bci – ch\u0119\u0107 bycia bogatym, zamieniana jest w rynek wykorzystuj\u0105cy niewiedz\u0119 i naiwno\u015b\u0107 swoich klient\u00f3w. <\/p>\n

\"20140108-001940.jpg\"<\/a>
\nTak, to „Wilk z Wall Street<\/a>„. Re\u017cyser, podobnie jak w przypadku „Aviatora<\/a>” i historii Howarda Hughesa<\/a>, ponownie opowiada o charyzmatycznej postaci. Tym razem Leonardo di Caprio wciela si\u0119 w posta\u0107 maklera – Jordana Belforta<\/a>, zaczynaj\u0105cym sw\u0105 karier\u0119 w L.F. Rotschild. <\/p>\n

Martin Scorsese w sw\u00f3j ironiczny spos\u00f3b ujawnia i uwypukla wszystkie kluczowe elementy znane z filmu J.C Chandora „Chciwo\u015b\u0107<\/a>„, \u017congluj\u0105c legend\u0105 „od pucybuta do milionera”. Podobnie jak „The Joneses<\/a>” Derricka Borte, demaskowana jest manipulacja, techniki socjotechniczne, czarna strona i mechanizmy NLP<\/a> oraz generalnie zwyk\u0142e, pospolite naci\u0105gactwo. <\/p>\n

Scorsese jaskrawo miesza posta\u0107 charyzmatyka w genialnej kreacji Leonardo di Caprio z wyrafinowanymi technikami manipulacji. Lojalno\u015b\u0107 z pod\u0142o\u015bci\u0105. Ironi\u0119 z dramatem. Wr\u0119cz namacalnie dowodzi tezie, \u017ce to nie marketing oszukuje ludzi, tylko ludzie – u\u017cywaj\u0105c narz\u0119dzi marketingu. <\/strong>Scena z d\u0142ugopisem, kt\u00f3rej nie zdradz\u0119, jest kwintesencj\u0105 rynku i ludzkich potrzeb. \u015amiej\u0105c si\u0119, nie zapominajmy my\u015ble\u0107<\/strong>. <\/p>\n

„Wilk z Wall Street” nie jest portretem elit finansowych, jak cz\u0119sto czytam w recenzjach. To nie jest historia wy\u0142\u0105cznie o maklerach. To historia o naci\u0105gactwie w biznesie, dojonych klientach, zyskach, robieniu kasy a nie zarabianiu pieni\u0119dzy, chciwo\u015bci otumaniaj\u0105cej ludzi i … warto\u015bciach. <\/strong>Mamy tu feeri\u0119 technik sprzeda\u017cy bezpo\u015bredniej, pranie m\u00f3zgu w kontrze z lojalno\u015bci\u0105, teambuildingiem i atmosfer\u0105 rywalizacji zespo\u0142\u00f3w sprzeda\u017cy. Ten film jest dyskusyjny na tyle, \u017ae warto go pokazywa\u0107 zar\u00f3wno studentom jak i zespo\u0142om handlowym i marketingowym. <\/p>\n

Jordan Belfort mieszka dzi\u015b w Kaliforni, opublikowa\u0142 dwie ksi\u0105\u017cki i zajmuje si\u0119 prowadzeniem wyk\u0142ad\u00f3w i trening\u00f3w z zakresu motywacji. Jego prawdziw\u0105 histori\u0119 przeczytasz tutaj [Jordan Belfort – Wolf of Wall Street<\/a>]. <\/p>\n

\"20140108-003009.jpg\"<\/a><\/p>\n

Polecam \u015bwietne uzupe\u0142nienie dla filmu: „Satyryk nie mo\u017ce „cha\u0142turzy\u0107” przy sprzeda\u017cy garnk\u00f3w? Grabowski: To moja praca, nie hobby, a taka sprzeda\u017c nie jest z\u0142a<\/a>„<\/p>\n","protected":false},"excerpt":{"rendered":"

Film, kt\u00f3ry powinien obejrze\u0107 ka\u017cdy osobnik zajmuj\u0105cy si\u0119 marketingiem i sprzeda\u017c\u0105. Ujawniaj\u0105cy jak jedna z najwi\u0119kszych ludzkich nami\u0119tno\u015bci – ch\u0119\u0107 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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