{"id":2554,"date":"2014-01-10T13:49:49","date_gmt":"2014-01-10T13:49:49","guid":{"rendered":"https:\/\/kotarbinski.wordpress.com\/?p=2554"},"modified":"2019-02-14T20:52:33","modified_gmt":"2019-02-14T20:52:33","slug":"opier-etka-poznanska","status":"publish","type":"post","link":"https:\/\/kotarbinski.com\/blogomarketingu\/opier-etka-poznanska\/","title":{"rendered":"Opier&#8230;etka pozna\u0144ska"},"content":{"rendered":"<p>Dyrektor pozna\u0144skiego Teatru Muzycznego wys\u0142a\u0142 maila do zespo\u0142u marketingu. Opier&#8230;etkowa\u0142 w nim za ca\u0142okszta\u0142t odpowiedzialnych za niedoci\u0105gni\u0119cia zespo\u0142u tworz\u0105cego stron\u0119 www. W sumie mu si\u0119 nie dziwi\u0119.<\/p>\n<p style=\"text-align:justify;\"><a href=\"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2014\/01\/20140110-144257.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" aligncenter\" alt=\"20140110-144257.jpg\" src=\"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2014\/01\/20140110-144257.jpg\" width=\"450\" height=\"427\" \/><\/a><br \/>\nPrzypomnia\u0142a mi si\u0119 scena z komiksu &#8222;Asterix i Obelix&#8221; (tak! Komiksy te\u017c czyta\u0142em!) kiedy dow\u00f3dca rzymskich legion\u00f3w poszukuje ochotnik\u00f3w do napa\u015bci na wiosk\u0119 Gal\u00f3w. Reakcja przewidywalna, jeden patrzy w niebo, inny w ziemi\u0119, trzeci d\u0142ubie w nosie, a czwarty przysypia. Staje w ko\u0144cu na wyborze najwi\u0119kszego ofermy w oddziale, kt\u00f3ry zrobi to co musi i tak jak potrafi. Czyli spier&#8230;etkuje jak \u0142atwo si\u0119 domy\u015bli\u0107. Najcz\u0119\u015bciej w firmach jak pada pytanie kto bedzie pisa\u0142 teksty, wrzuca\u0142 zdjecia i dba\u0142 o aktualizacj\u0119 stron spotyka si\u0119 podobne reakcje. I efekty &#8230;<\/p>\n<p style=\"text-align:justify;\">Zesp\u00f3\u0142 marketingu musi by\u0107 czasem postawiony na baczno\u015b\u0107. To sfera kreatywna, czasem artystyczna, humanistyczna, wra\u017cliwa i czu\u0142a. To nie zesp\u00f3\u0142 handlowy, kt\u00f3ry niekiedy docisn\u0105\u0107 trzeba, a innym da\u0107 z p\u00f3\u0142obrotu na nabranie niezb\u0119dnej energii kinetycznej realizacji forecast\u00f3w. S\u0105 przyzwyczajeni. Dzia\u0142 marketingu ma warstwy, cho\u0107 nie jest ani jak cebula, ani jak tort. Z nimi trzeba psychologicznie, a nie jak na ten przyk\u0142ad kapitan Jajec w &#8222;Pu\u0142kowniku Kwiatkowskim&#8221;. Tu nale\u017cy z celami, SMART, balanced scorecard, tabelk\u0105 i konsekwencj\u0105. A \u017ce nerwy nios\u0105? Gdyby przerobi\u0107 stany emocjonalne polskich mened\u017cer\u00f3w na energi\u0119 elektryczn\u0105, nasi g\u00f3rnicy straciliby prac\u0119 w pi\u0119\u0107 minut.<\/p>\n<p>Emocje w korespondencji s\u0142u\u017cbowej z pracownikami to fatalny pomys\u0142. Zawsze mo\u017cna wyl\u0105dowa\u0107 na g\u0142\u00f3wnej <a href=\"https:\/\/poznan.gazeta.pl\/poznan\/1,36001,15249072,Dyrektor_operetki_do_pracownikow___Do_k____nedzy__.html\">Gazety Wyborczej<\/a>. Taki los spo\u0142ecze\u0144stwa informacyjnego. Stare, tradycyjne metody rozm\u00f3w szczerych i w cztery oczy nadal trzymaj\u0105 si\u0119 nie\u017ale.<\/p>\n<p style=\"text-align:justify;\"><a href=\"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2014\/01\/list-operetka-poznan.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-2558\" alt=\"list-operetka-poznan\" src=\"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2014\/01\/list-operetka-poznan.jpg\" width=\"496\" height=\"593\" srcset=\"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2014\/01\/list-operetka-poznan.jpg 620w, https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2014\/01\/list-operetka-poznan.jpg 600w, https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2014\/01\/list-operetka-poznan.jpg 251w\" sizes=\"auto, (max-width: 496px) 100vw, 496px\" \/><\/a><br \/>\nPanie Dyrektorze, ten list mnie rozbawi\u0142. Wielu szef\u00f3w nie bawi si\u0119 w takie biurokratyczne ceregiele tylko zwalnia natychmiast. Nad form\u0105 jedynie bym pomy\u015bla\u0142. Wie Pan, &#8222;<em>motyla noga<\/em>&#8222;, &#8222;<em>kurcze pi\u00f3ro<\/em>&#8222;. W ten dese\u0144. Serdeczno\u015bci, jak mawia m\u00f3j ulubiony dziennikarz informacyjny. I nie zatrudniajcie nigdy oferm do kom\u00f3rek marketingu. Cho\u0107by nie wiem jak si\u0119 rwali.<\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe loading=\"lazy\" title=\"Jajec psychologia.flv\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/odMac0S-hvE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Dyrektor pozna\u0144skiego Teatru Muzycznego wys\u0142a\u0142 maila do zespo\u0142u marketingu. Opier&#8230;etkowa\u0142 w nim za ca\u0142okszta\u0142t odpowiedzialnych za niedoci\u0105gni\u0119cia zespo\u0142u tworz\u0105cego stron\u0119 [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt 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