{"id":2581,"date":"2014-01-21T10:58:14","date_gmt":"2014-01-21T10:58:14","guid":{"rendered":"https:\/\/kotarbinski.wordpress.com\/?p=2581"},"modified":"2019-02-14T20:04:17","modified_gmt":"2019-02-14T20:04:17","slug":"zagubione-owieczki-ministry","status":"publish","type":"post","link":"https:\/\/kotarbinski.com\/blogomarketingu\/zagubione-owieczki-ministry\/","title":{"rendered":"Zagubione owieczki ministry"},"content":{"rendered":"

G\u0142adkie wypowiedzi, to nie public relations. Arogancja w s\u0142owach i nerwy to nie szczero\u015b\u0107. Pani\u0105 Minister El\u017cbiet\u0119 Bie\u0144kowsk\u0105 ponosz\u0105 nerwy. O rozumieniu znaczenia „public relations<\/em>” wspomn\u0119 na ko\u0144cu.<\/p>\n

\"20140121-114701.jpg\"<\/a>
Jacek Woszczerowicz<\/a> w filmie „\u015alepy Tor”<\/a> (1967) na podstawie opowiadania Stefana Grabi\u0144skiego<\/a><\/span><\/span><\/figcaption><\/figure>\n

Zarz\u0105dzanie ka\u017cd\u0105 firm\u0105 to rozwi\u0105zywanie problem\u00f3w z szacunkiem dla ludzi<\/strong>. S\u0142u\u017cba pa\u0144stwu, to te\u017c rozwi\u0105zywanie problem\u00f3w z szacunkiem dla ludzi<\/strong>. Nikogo nie interesuje fakt, \u017ce cztery tysi\u0105ce poci\u0105g\u00f3w jako\u015b dociera do celu. Wszystkich za to interesuj\u0105 te dwa<\/strong>, w kt\u00f3rych ludzie nie uzyskuj\u0105 pomocy. Szef firmy stawia do pionu swoich mened\u017cer\u00f3w. Grzecznie. Wymaga skuteczno\u015bci w dzia\u0142aniu. I to nie jest PR. To skuteczne i efektywne zarz\u0105dzanie. To klient z problemem jest wa\u017cny<\/strong>, co oczywi\u015bcie nie oznacza, \u017ce ci bez problem\u00f3w s\u0105 wa\u017cni mniej.<\/p>\n

U\u017cywaj\u0105c argumentu Ewangelii \u015aw. \u0141ukasza „kt\u00f3\u017c z was, gdy ma sto owiec, a zgubi jedn\u0105 z nich, nie zostawia dziewi\u0119\u0107dziesi\u0119ciu dziewi\u0119ciu na pustyni i nie idzie za zgubion\u0105, a\u017c j\u0105 znajdzie?”<\/em> – te dwa pociagi s\u0105 wa\u017cne<\/strong>. Uprzejmo\u015b\u0107 i klasa nie jest „pijarem”. Jest uprzejmo\u015bci\u0105 i klas\u0105<\/strong> w debacie publicznej. W oceanie otaczaj\u0105cego nas chamstwa, to istotny element.<\/p>\n

Urz\u0119dnik mo\u017ce traci\u0107 nerwy w swoim domu. Ale nie w pracy. To jest profesjonalny PR. Umiejetno\u015b\u0107 panowania nad emocjami, ze \u015bwiadomo\u015bci\u0105 tego jak dzi\u015b dzia\u0142aj\u0105 media.<\/p>\n

PR nie determinuje k\u0142amstwa. Arogancja nie determinuje prawdy.<\/p>\n

PR to pozytywna dba\u0142o\u015b\u0107 o wizerunek poprzez sprawne rozwi\u0105zywanie problem\u00f3w. PR to r\u00f3wnie\u017c m\u00f4wienie prawdy. Fakt, \u017ce w r\u00f3\u017cny spos\u00f3b. Czasem poprzez przemilczanie. „Pijarowska prezentacja” to profesjonalizm w dzia\u0142aniu i warto\u015b\u0107 wraz z efektem w\u0142asnej pracy. Nie myli\u0107 z propagand\u0105 – polecam notk\u0119 [ Matka Boska Leninowska<\/a> ] oraz Sztuk\u0119 Rynkologii<\/a>, gdzie dok\u0142adnie wyja\u015bniane s\u0105 kwestie u\u017cywania s\u0142owa PR w debacie publicznej. Zjed\u017amy w ko\u0144cu z tego \u015blepego toru<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

G\u0142adkie wypowiedzi, to nie public relations. Arogancja w s\u0142owach i nerwy to nie szczero\u015b\u0107. Pani\u0105 Minister El\u017cbiet\u0119 Bie\u0144kowsk\u0105 ponosz\u0105 nerwy. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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