{"id":2595,"date":"2014-01-31T12:05:42","date_gmt":"2014-01-31T12:05:42","guid":{"rendered":"https:\/\/kotarbinski.wordpress.com\/?p=2595"},"modified":"2019-02-14T20:04:10","modified_gmt":"2019-02-14T20:04:10","slug":"ukochany-lis-kopcacy","status":"publish","type":"post","link":"https:\/\/kotarbinski.com\/blogomarketingu\/ukochany-lis-kopcacy\/","title":{"rendered":"Ukochany  Lis Kopc\u0105cy"},"content":{"rendered":"<p style=\"text-align:justify;\">Staram si\u0119 nie zabiera\u0107 g\u0142osu w sprawach ranking\u00f3w. Ale czasami sytuacja wymaga by si\u0119 odnie\u015b\u0107 do aspekt\u00f3w szczeg\u00f3lnie kopc\u0105cych. Kopc\u0105cych tak mocno, \u017ce potrzeba brygady ninja-kominiarzy by je logicznie ogarn\u0105\u0107.<\/p>\n<p style=\"text-align:center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" alt=\"\" src=\"https:\/\/www.airpurifierspecialist.com\/product_images\/uploaded_images\/smoke.jpg\" width=\"504\" height=\"376\" \/><\/p>\n<p style=\"text-align:justify;\">Darz\u0119 wieloletnim szacunkiem Sebastiana Bykowskiego z Press-Service, postanowi\u0142em zareagowa\u0107 na komentarz zwi\u0105zany z monitoringiem wybranych os\u00f3b z blogosfery. A naprawd\u0119 nie chcia\u0142em zabiera\u0107 g\u0142osu. Nie chc\u0119, ale musz\u0119 &#8230;<\/p>\n<p style=\"text-align:justify;\">W odniesieniu do eksperckiego komentarza Ma\u0142gorzaty Litorowicz, redaktor naczelnej AdMonkey <a href=\"https:\/\/www.press-service.com.pl\/pl\/firma\/pressroom\/informacje-prasowe\/art378,zloci-blogerzy-w-mediach-maffashion-goruje.html\">zawartym w press releases Press-Service z dn. 31-01-2014r.<\/a> :<\/p>\n<p style=\"text-align:justify;\">Cyt.\u201d <i>(\u2026) Ale nie o to chodzi! Najwa\u017cniejsze jest to, \u017ce taki ranking istnieje, lepszego nie ma, wi\u0119c warto wzi\u0105\u0107 go pod uwag\u0119, planuj\u0105c w 2014 roku wydatki na dzia\u0142ania marketingowe z blogerami.&#8221; <\/i><\/p>\n<p style=\"text-align:justify;\">Po pierwsze, pomija Pani ca\u0142kowicie konkurs <a href=\"https:\/\/www.blogroku.pl\/\">Blog Roku Onet<\/a> czy <a href=\"https:\/\/blogifirmowe.wordpress.com\/\">Blogi Firmowe<\/a> Dominika Kaznowskiego. O tym drugim ma Pani prawo nie wiedzie\u0107, ale je\u015bli nie identyfikuje Pani konkursu Onetu to mam pewne zastrze\u017cenia co do posiadanych przez Pani\u0105 \u017ar\u00f3de\u0142 wiedzy o blogosferze. S\u0105 r\u00f3wnie\u017c badania jej dotycz\u0105ce. Rachityczne na razie, ale co\u015b si\u0119 dzieje. Poniewa\u017c w przypadku Bloga Roku Onet jestem zar\u00f3wno ubieg\u0142orocznym laureatem jednej z kategorii jak i jurorem w tym roku, uzna\u0142em za stosowne zwr\u00f3cenie uwagi Pani na ten konkurs.<\/p>\n<p style=\"text-align:justify;\">Po drugie, ranking \u00a0kt\u00f3ry Pani przywo\u0142uje, cho\u0107 niew\u0105tpliwie przyci\u0105gaj\u0105cy uwag\u0119 wybranej grupy internaut\u00f3w, <b>nie jest ani relatywnie miarodajny, ani sensownie weryfikowalny<\/b>.\u00a0 Pani ekspercka teza wyra\u017cana w tak renomowanej firmie monitoringowej jak Press-Service jest moim zdaniem mocno nieuprawniona. <b>Je\u015bli co\u015b jest g\u0142o\u015bne, nie oznacza, \u017ce jest natychmiast wp\u0142ywowe. <\/b>Ten ranking \u00a0w znanych mi szerokich \u015brodowiskach marketer\u00f3w postrzegany jest bardzo zr\u00f3\u017cnicowanie, \u00a0nie jest uznawany powszechnie za\u00a0<i>\u201eautorytet blogosfery\u201d<\/i>. Wynika to z wci\u0105\u017c skromnej wiedzy na temat mechanizm\u00f3w dzia\u0142ania blog\u00f3w w Polsce, w kontek\u015bcie realnego prze\u0142o\u017cenia ich na stopie\u0144 rekomendatywno\u015bci \u00a0insightu oraz realne znaczenie dla prosument\u00f3w. \u00a0Jego znaczenie w szerokiej komunikacji transmedialnej marek jest nadal \u017cadne. Wirusowo\u015b\u0107 i buzz tego przedsi\u0119wzi\u0119cia osi\u0105gany jest poprzez wyr\u00f3\u017cnienie i zaanga\u017cowanie w promocj\u0119 konkretnych blogerskich marker\u00f3w, znanych w swoich \u015brodowiskach. Mechanizm bardzo ch\u0119tnie stosowany przy zabiegach typowo tabloidalnych, ostatnio coraz cz\u0119\u015bciej.<\/p>\n<p style=\"text-align:justify;\">Niew\u0105tpliwie sam ranking jest rozpoznawalny ze wzgl\u0119du na nag\u0142a\u015bnianie go przez samych bloger\u00f3w i podchwytywanie jego swoistej egzotyki przez media.\u00a0 Natalia Siwiec te\u017c jest znana, a mo\u017cna przekona\u0107 si\u0119 o tym ogl\u0105daj\u0105c ten materia\u0142 TVN24 [ <a href=\"https:\/\/www.tvn24.pl\/wroclaw,44\/faceci-szukaja-seksownych-posladkow-wyklad-natalii-siwiec-na-uniwersytecie-wroclawskim,375467.html\">Faceci szukaj\u0105 seksownych po\u015bladk\u00f3w<\/a> ]. Marketer b\u0119dzie zainteresowany pani\u0105 Siwiec, je\u015bli dla jego insightu b\u0119dzie to potencjalny trendsetter.<\/p>\n<p style=\"text-align:justify;\">Cyt.\u201d<i> \u00a0Warto pami\u0119ta\u0107, \u017ce w sytuacji, kiedy szukamy blogera do wsp\u00f3\u0142pracy, nie mo\u017cemy skupia\u0107 si\u0119 tylko na aktualnie promowanych \u201ecelebrytach\u201d i \u201ewp\u0142ywowych blogerach\u201d, bo mo\u017ce si\u0119 okaza\u0107, \u017ce nie osi\u0105gniemy spodziewanych rezultat\u00f3w w zak\u0142adanym bud\u017cecie. Zawsze punktem wyj\u015bcia do takiej wsp\u00f3\u0142pracy powinna by\u0107 analiza danych &#8211; statystyk z bloga. Dopiero po przeanalizowaniu dost\u0119pnych informacji mo\u017cemy podejmowa\u0107 wsp\u00f3\u0142prac\u0119, kt\u00f3ra b\u0119dzie dla nas satysfakcjonuj\u0105ca.&#8221;<\/i><\/p>\n<p style=\"text-align:justify;\">Analiza statystyk bloga <b>nie jest najistotniejszym elementem postrzeganym przez marketera<\/b>. Kluczem jest insight. Wprowadza Pani w b\u0142\u0105d.<\/p>\n<p style=\"text-align:justify;\">To tyle. Koniec przekazu.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Staram si\u0119 nie zabiera\u0107 g\u0142osu w sprawach ranking\u00f3w. Ale czasami sytuacja wymaga by si\u0119 odnie\u015b\u0107 do aspekt\u00f3w szczeg\u00f3lnie kopc\u0105cych. Kopc\u0105cych [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt 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