Ka\u017cdy mo\u017ce stworzy\u0107 sw\u00f3j ranking czegokolwiek<\/strong>. Mn\u00f3stwo os\u00f3b to robi. Niekt\u00f3rzy kieruj\u0105 si\u0119 jakimi\u015b zasadami, inni w\u0142asnym widzimisi\u0119, interesami, lansem wazeliniarzy czy osobistymi preferencjami. Nic zdro\u017cnego. Sztuk\u0119 lansu i balansu Polak ma opanowan\u0105. Racjonalnej oceny takiego zadymiania r\u00f3wnie\u017c.<\/p>\nGorzej jak umieszczaj\u0105 samych siebie w tych rankingach, bo to ju\u017c jest groteska godna wspomnianego medalu Siemienasa i surrealizm klasy Rolanda Topora. Szkoda nawet to jako\u015b komentowa\u0107. Po prostu zawsze staje mi przed oczami jeden z biznesowych konkurs\u00f3w, kt\u00f3rego laureatami byli sami sponsorzy. To jest tak \u017cenuj\u0105ce, \u017ce a\u017c zabawne cho\u0107 w sumie niesmaczne.<\/p>\n
Blogosfera zachowuje si\u0119 czasem jak szczeni\u0119 gryz\u0105ce wszystko dooko\u0142a. Potem sika na dywan. P\u00f3\u0142 biedy jak robi to mimowolnie. Gorzej jak z wyrachowaniem i celowo. A szczeg\u00f3lnie gdy zagro\u017cone s\u0105 czyje\u015b interesy. To walka buldog\u00f3w pod dywanem o uznanie, s\u0142aw\u0119, celebryctwo, obecno\u015b\u0107 w mediach i kas\u0119 od sponsor\u00f3w blog\u00f3w. Niewa\u017cne co za tym stoi, liczy si\u0119 lans. Przecie\u017c finansuj\u0105cy blogosfer\u0119 marketer wie o niej tyle co powie mu cz\u0119sto agencja social media. Im mniej wie, tym lepiej bo \u0142atwo mu na\u015bciemnia\u0107. Na szcz\u0119\u015bcie marketerzy szybko si\u0119 ucz\u0105 … Pr\u00f3ba weryfikacji owego lansu jest jak poker – kto\u015b k\u0142adzie karty na st\u00f3\u0142 i m\u00f3wi „sprawdzam”.<\/p>\n
Co robi konkurs SMS w Blog Roku? Konwersj\u0119. Konwersj\u0119 zachowania Twoich fan\u00f3w. Nagle Ci, kt\u00f3rzy tak Ci\u0119 wielbi\u0105 musz\u0105 wzi\u0105\u0107 kom\u00f3rk\u0119 do r\u0119ki i wys\u0142a\u0107 jednego SMSa. Jednego. Za z\u0142ot\u00f3wk\u0119. Toaleta w centrum handlowym jak jest p\u0142atna kosztuje dwa razy dro\u017cej. Czy to jest „\u017cebranie” i „wy\u0142udzanie kasy”? A to zale\u017cy kto m\u00f3wi. Je\u015bli ten, kt\u00f3ry na codzie\u0144 lansuje si\u0119 na wielkiego blogera, a dostaje 4 SMSy na koniec g\u0142osowania to czym to \u015bwiadczy? \u0141atwo do\u015bpiewa\u0107. O kupowaniu starter\u00f3w nawet nie chce mi si\u0119 pisa\u0107, bo to argument bezsensowny. Dlaczego? Bo to juror decyduje jaka tr\u00f3jk\u0119 wybierze. Ilo\u015b\u0107 g\u0142os\u00f3w nie decyduje o jego wyborze.<\/p>\n
Juror nie jest blogerem? A musi? Jest normalnym cz\u0142owiekiem, jak cz\u0142onek ameryka\u0144skiej \u0142awy przysi\u0119g\u0142ych, kt\u00f3ry nie musi by\u0107 nawet prawnikiem. Dla kogo pisze bloger? Ekspert\u00f3w? Innych bloger\u00f4w? W jury s\u0105 celebryci? W czym to przeszkadza? Konkurs musi mie\u0107 swoj\u0105 medialno\u015b\u0107 i przyci\u0105gn\u0105\u0107 uwag\u0119. Kto ma by\u0107 w jury? Wybrani, namaszczeni i oddaj\u0105cy ho\u0142d Najwi\u0119kszemu Przyw\u00f3dcy Cesarzowi Blogosfery? (facepalm)<\/p>\n
Konkurs SMS jest \u015bwietnym weryfikatorem wierno\u015bci fan\u00f3w. I o to si\u0119 walczy, a nie „\u017cebrze” o g\u0142osy. Tu jest prosty przekaz – je\u015bli lubisz m\u00f3j blog, zag\u0142osuj, raz w roku. I tyle.<\/p>\n
Niekt\u00f3rzy jednak uwa\u017caj\u0105, \u017ce jako samozwa\u0144czy eksperci od blogosfery, jedynie oni maj\u0105 racj\u0119 i tyle. Weryfikacji b\u0119d\u0105 ba\u0107 si\u0119 zawsze<\/strong>. Im bowiem silniej lansowa\u0107 si\u0119 b\u0119d\u0105 na znawc\u00f3w, tym bardziej zimny prysznic b\u0119dzie dotkliwy. Tu bowiem nie chodzi o statystyki, a o najbardziej banaln\u0105 kwesti\u0119 z mo\u017cliwych – wywo\u0142anie reakcji fan\u00f3w<\/strong>.<\/p>\nJe\u015bli nie potrafisz przekona\u0107 swoich fan\u00f3w by raz do roku wys\u0142ali na Tw\u00f3j blog jednego SMSa o warto\u015bci po\u0142owy ceny wysikania si\u0119 w centrum handlowym, to nie opowiadaj potem sponsorom swojego bloga, jaki jeste\u015b wp\u0142ywowy i czego czytelnicy dla Ciebie nie zrobi\u0105.<\/p>\n
Walczcie o g\u0142osy swoich swoich fan\u00f3w. Warto. <\/strong><\/p>\nPS. Jest jeszcze jedna kwestia – to kwestia klasy. Mo\u017cna przegrywa\u0107, wygrywa\u0107, jak w \u017cyciu. Ale postrzegani jeste\u015bmy po tym JAK co\u015b robimy. Walenie Kopydem w konkurs Blog Roku w \u015brodku rywalizacji bloger\u00f3w o poparcie swoich fan\u00f3w to tania zagrywka. Wybacz Pawle, nic do Ciebie nie mam bo Ci\u0119 nie znam, ale albo jeste\u015b wkr\u0119cany, albo tak masz, albo w\u0142a\u015bnie jeste\u015b kandydatem do Suchara Roku 2014. Bez urazy. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"By\u0142 kiedy\u015b taki przedsi\u0119biorca. Nazywa\u0142 si\u0119 Feliks Siemienas. Ufundowa\u0142 z\u0142oty medal swojego imienia. Po czym w \u015bwietle jupiter\u00f3w wr\u0119czy\u0142 go 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<\/a><\/p>\n