{"id":2688,"date":"2014-04-11T00:24:34","date_gmt":"2014-04-11T00:24:34","guid":{"rendered":"https:\/\/kotarbinski.wordpress.com\/?p=2688"},"modified":"2019-02-14T19:14:08","modified_gmt":"2019-02-14T19:14:08","slug":"wyuzdana-corka-ekonomii","status":"publish","type":"post","link":"https:\/\/kotarbinski.com\/blogomarketingu\/wyuzdana-corka-ekonomii\/","title":{"rendered":"Wyuzdana c\u00f3rka ekonomii"},"content":{"rendered":"

– Jak Ty tak mo\u017cesz<\/em> – Ekonomia zdrapywa\u0142a farb\u0119 z kolejnego starego banknotu – tak nieustannie robi\u0107 ludzi w jajo<\/em>. <\/p>\n

\"20140411-022237.jpg\"<\/a>
\n– Kto? Ja? To niby ja?? <\/em>– Marketing przeci\u0105gn\u0119\u0142a si\u0119 niespiesznie na krze\u015ble, ale daleka by\u0142a od stadium nafoszenia. Wzruszy\u0142a ramionami. – Nikogo nie robi\u0119 w konia. Sami ludzie to robi\u0105. Sami sobie<\/em>. Przy okazji mnie wykorzystuj\u0105 jak si\u0119 da.<\/em>
\n – I nie powiesz mi, \u017ce bez przyjemno\u015bci?<\/em> – Ekonomia obruszy\u0142a si\u0119.
\n– O, wypraszam sobie<\/em> – tym razem Marketing zatrzepota\u0142a rz\u0119sami. – Zawsze \u015blubowa\u0142am Warto\u015bci i by\u0142am jej wierna. To moja zwariowana rodzinka robi\u0142a skoki w bok. <\/em>
\n– Terefere<\/em> – powiedzia\u0142a Ekonomia – a kto gania po internetach, telewizjach i billboardach z go\u0142ym biustem, ludziom wod\u0119 z m\u00f3zgu robi, macha ty\u0142kiem na ekranie, zaw\u0142aszcza wszystkie przeboje i pije ze \u015aciem\u0105 ka\u017cdym pubie? <\/em>
\n– Jak to kto? Reklama przecie\u017c, nieodrodna siostrzyczka Propagandy. Kombinuje jak mo\u017ce, \u017ceby Mareczce dogodzi\u0107 i nape\u0142ni\u0107 rodzinie misk\u0119 ry\u017cu. Chyba nie dziwota? Nie kupisz czego\u015b, czego nie znasz. Id\u017a i si\u0119 zapytaj swojej ukochanej Ceny<\/em>.
\n– Ceny mi nie tykaj<\/em> – Ekonomia by\u0142a wyra\u017anie poruszona – ju\u017c mi obie z Mark\u0105 i Designem tak mieszaj\u0105 w paradoksach, \u017ce musz\u0119 si\u0119 t\u0142umaczy\u0107 wszystkim dooko\u0142a<\/em>.
\n– Spoko, spoko <\/em>– Marketing u\u015bmiechn\u0119\u0142a si\u0119 – Social Media wszystko za\u0142atwi za nas, cicho, skromnie i bezbole\u015bnie. Z klas\u0105 i stylem<\/em>.
\n– Taak<\/em> – Ekonomia zamy\u015bli\u0142a si\u0119 – zawsze o tym marzy\u0142am, by\u015b mia\u0142a w swej rodzinie klas\u0119 i styl … Ale zaraz, czy Ty w\u0142a\u015bciwie jeste\u015b Ten Marketing czy Ta Marketing? <\/em>
\n– A co to za r\u00f3\u017cnica?<\/em> – Marketing sko\u0144czy\u0142a w ko\u0144cu przelicza\u0107 kolejny Insight i odetchn\u0119\u0142a z ulg\u0105. – Gender nas pogodzi.<\/em>
\n– Bosz… <\/em>– j\u0119kn\u0119\u0142a Ekonomia – nie dam si\u0119 wam wrobi\u0107 w \u017cadn\u0105 polityk\u0119<\/em>.
\n– Czy\u017cby?<\/em> – wykrzycza\u0142o Public Relations niespodziewanie wyskakuj\u0105c z szafy wprost na jej kolana. (Kurtyna).<\/p>\n

Na ubieg\u0142oroczny IX Kongres Ekonomist\u00f3w Polskich przygotowa\u0142em referat naukowy „Ekonomia, a rynkologia – nowy paradygmat czy syndrom innowacyjnego rozwoju<\/a>” wprowadzaj\u0105c do obszaru naukowego kilka tez pozycjonuj\u0105cych zasadnicze, wsp\u00f3\u0142czesne kwestie marketingowe w sferze ekonomicznej. To te\u017c swoiste wyzwanie, poniewa\u017c w praktyce spotykam o wiele wi\u0119cej marketer\u00f3w rozumiej\u0105cych \u015bwietnie meandry ekonomii. Ekonomist\u00f3w, rozumiej\u0105cych istot\u0119 marketingu – zdecydowanie mniej. Artyku\u0142 (uwaga: napisany j\u0119zykiem nauki czyli ma\u0142o belletrystycznie) jest w ca\u0142o\u015bci dost\u0119pny [ tutaj<\/a> ] (pdf). Zapraszam do poczytania. <\/p>\n

Wczoraj zg\u0142osi\u0142em bloga do konkursu „Ekonomiczny blog roku 2014” organizowany przez Money.pl. Je\u015bli lubisz moje teksty – zag\u0142osuj, korzystaj\u0105c z poni\u017cszego linku: <\/p>\n

bitly.com\/kotarbinski<\/a><\/p>\n

Dzi\u0119kuj\u0119 \ud83d\ude42 Tw\u00f3j g\u0142os to impuls do pisania:) G\u0142osuje si\u0119 tylko raz. Mo\u017cna r\u00f3wnie\u017c oddawa\u0107 g\u0142osy na inne blogi. Zapro\u015bcie znajomych \ud83d\ude42 <\/p>\n

Mam nadziej\u0119, \u017ce po lekturze artyku\u0142u, nie b\u0119dzie najmniejszych w\u0105tpliwo\u015bci co do zwi\u0105zk\u00f3w marketingu i ekonomii. Zwi\u0105zk\u00f3w burzliwych, acz niezmiernie inspiruj\u0105cych. Ekonomia to koncentracja na efektywnym budowaniu warto\u015bci, a tu sfera wsp\u00f3\u0142czesnego marketingu sprawdza si\u0119 doskonale.<\/p>\n","protected":false},"excerpt":{"rendered":"

– Jak Ty tak mo\u017cesz – Ekonomia zdrapywa\u0142a farb\u0119 z kolejnego starego banknotu – tak nieustannie robi\u0107 ludzi w jajo. 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