{"id":2796,"date":"2014-07-08T14:50:02","date_gmt":"2014-07-08T14:50:02","guid":{"rendered":"https:\/\/kotarbinski.wordpress.com\/?p=2796"},"modified":"2019-02-14T19:13:16","modified_gmt":"2019-02-14T19:13:16","slug":"seks-niezbedny","status":"publish","type":"post","link":"https:\/\/kotarbinski.com\/blogomarketingu\/seks-niezbedny\/","title":{"rendered":"Seks Niezb\u0119dny"},"content":{"rendered":"<p>Z lud\u017ami marketingu i sprzeda\u017cy jest jak ze zwierz\u0105tkami w dw\u00f3ch pude\u0142kach. <\/p>\n<p><a href=\"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2014\/07\/20140708-164730.jpg\"><img decoding=\"async\" src=\"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2014\/07\/20140708-164730.jpg\" alt=\"20140708-164730.jpg\" class=\"alignnone size-full\" \/><\/a><br \/>\nW jednym trzymamy na\u0142adowane testosteronem samczyki sprzeda\u017cy, a w drugim urocze i powabne samiczki marketingu. Sztuczne oddzielanie obu pude\u0142ek jest zwi\u0105zane z og\u00f3ln\u0105, firmow\u0105 nerwowo\u015bci\u0105 i frustracj\u0105. Przy \u015bwiadomo\u015bci istnienia obu grup. W ka\u017cdym razie, owoc\u00f3w z tego nie b\u0119dzie. A ludzie marketingu i sprzeda\u017cy musz\u0105 uprawia\u0107 intelektualny seks, bo tylko wtedy tworzy\u0107 b\u0119d\u0105 wsp\u00f3lnie genialne projekty. Dlatego wypu\u015b\u0107cie ludzi z mentalnych ogranicze\u0144 i separacji marketing\/sprzeda\u017c i niech si\u0119 tw\u00f3rczo zakot\u0142uje. <\/p>\n<p>Gdy dzi\u015b obejrza\u0142em filmik Jana Niezb\u0119dnego z 2012r. (ciekawe, \u017ce wyp\u0142yn\u0105\u0142 w\u0142a\u015bnie teraz) tak jako\u015b skojarzy\u0142y mi si\u0119 owe dwa pude\u0142ka i \u00f3w intelektualny seks. <\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe loading=\"lazy\" title=\"Ona musi z nim jeszcze raz przed prac\u0105!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Wo06gPDg3Qk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>Marketingow\u0105 redneckowato\u015b\u0107 mo\u017cna wybacza\u0107 projektom typu <a href=\"https:\/\/youtu.be\/_joQEa-mB-w\">Szamba24<\/a>, ale nie marce z tak znakomitym sta\u017cem i mo\u017cliwo\u015bciami. Social staff na Facebooku troch\u0119 m\u0119tnie si\u0119 t\u0142umaczy, \u017ce film powsta\u0142 par\u0119 lat temu (akurat dwa), dotyczy troch\u0119 innej akcji i \u017ce jest s\u0142aby aktorsko. W ka\u017cdym razie, niewa\u017cne jaki by nie by\u0142 &#8211; zosta\u0142 zdj\u0119ty z oficjalnego profilu marki na YT. Ale jak wiadomo i tak mo\u017cna go obejrze\u0107. <\/p>\n<p>Nie potrafi\u0119 si\u0119 oprze\u0107 wra\u017ceniu, \u017ce jak jaka\u015b marka ma zrobi\u0107 viral, do dostaje jakiego\u015b mentalnego amoku. Jakby kto\u015b jej wypra\u0142 totalnie czaszk\u0119. Pomijam amatorszczyzn\u0119 filmik\u00f3w, bo by\u0107 mo\u017ce taki by\u0142 zamiar (organiczno\u015bci), ale one po prostu s\u0105 \u017cenuj\u0105co nie\u015bmieszne. Budz\u0105 bardziej facepalm ni\u017c cho\u0107by drobne rozbawienie. Ale by\u0107 mo\u017ce w\u0142a\u015bnie taki by\u0142 zamiar? Wrzuci\u0107 \u017cenuj\u0105cy film i niech hejt si\u0119 niesie i s\u0142awi nasz\u0105 mark\u0119? Niekt\u00f3rzy stosuj\u0105 t\u0119 metod\u0119. Ale nie usuwaj\u0105 wtedy materia\u0142u z oficjalnego profilu. <\/p>\n<p>Prowokacja seksem w viralach nie do\u015b\u0107, \u017ce dzi\u015b ju\u017c strasznie banalna to, \u017ceby by\u0142a zabawna powinna mie\u0107 swoj\u0105 klas\u0119. W operowaniu \u017cartem w wymiarze podtekstu seksualnego mo\u017cna bardzo \u0142atwo przegi\u0105\u0107, albo w stron\u0119 wulgarno\u015bci, albo napuszonej pruderii. To swoiste balansowanie emocjami, kt\u00f3re cho\u0107 wydaje si\u0119 proste wymaga du\u017cego, copywriterskiego do\u015bwiadczenia. Sam pomys\u0142 zbudowania story wok\u00f3\u0142 fikcyjnego Jana i kobiety nie jest oryginalnym pomys\u0142em, ale m\u00f3g\u0142 by\u0107 przez agencj\u0119 naprawd\u0119 ciekawie rozwini\u0119ty. Sam archetyp marki &#8222;Jan Niezb\u0119dny&#8221; jest \u015bwietnym materia\u0142em na najr\u00f3\u017cniejsze historie tego brand hero. Na dodatek marka ma dobry potencja\u0142 wyr\u00f3\u017cnienia w swojej kategorii, gdzie jest wiele produkt\u00f3w no-name lub private label. <\/p>\n<p>Moja podpowied\u017a dla &#8222;Jana Niezb\u0119dnego&#8221;. Nie mo\u017cna zbyt d\u0142ugo separowa\u0107 zwierz\u0105tek w oddzielnych i zamkni\u0119tych pude\u0142kach. To rodzi patologie. <\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe loading=\"lazy\" title=\"Angela o swoich pragnieniach\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/84U8lIYN1OU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe loading=\"lazy\" title=\"Ona nie mo\u017ce przestac z nim tego robi\u0107!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/JwqjpwHgcPI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>PS. Je\u015bli ju\u017c kto\u015b koniecznie chce prowokowa\u0107 seksem, to niech chocia\u017c zrobi to z g\u0142ow\u0105 jak tw\u00f3rcy poni\u017cszego spotu \ud83d\ude42 <\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe loading=\"lazy\" title=\"MRS MAC&#039;S - Lean Meat Crusty Top\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/xMV1kYNgfHQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Z lud\u017ami marketingu i sprzeda\u017cy jest jak ze zwierz\u0105tkami w dw\u00f3ch pude\u0142kach. W jednym trzymamy na\u0142adowane testosteronem samczyki sprzeda\u017cy, a [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt 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