![\"20140906-212543.jpg\"](\"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2014\/09\/20140906-212543.jpg\")
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\nStatystyki YT najcz\u0119\u015bciej nap\u0119dza kontent \u017cenuj\u0105cy, dobry, ciekawy, \u015bmieszny, zaskakuj\u0105cy – jak w ka\u017cdym filmie. Tyle tylko, \u017ce nie wiadomo nigdy, w jakich proporcjach. Czy powodem upublicznienia go w tivi jest pokazanie czego\u015b wyj\u0105tkowego, prymitywnego czy warto\u015bciowego? Oczywi\u015bcie, nie ma to znaczenia, liczy si\u0119 dla nadawcy ogl\u0105dalno\u015b\u0107 i tak dochodzimy do efektu \u015bnie\u017cnej kuli. Stawiam ko\u015bci przeciwko orzechom, \u017ce temat w kategorii „micha\u0142ki” poka\u017c\u0105 zaraz wszystkie telewizje. A chrupanie popcornu s\u0142ycha\u0107 b\u0119dzie mocno i dono\u015bnie.<\/p>\nProwokacje uliczne mog\u0105 by\u0107 zabawne, kiedy s\u0105 naturalne<\/strong>. Cz\u0142owiek w przebraniu paj\u0105ka uprawiaj\u0105cy gimnastyk\u0119 w warszawskim metrze jest fajny. O wiele mniej ryzykownie jest kogo\u015b rozbawi\u0107, ni\u017c przestraszy\u0107. Szczekaj\u0105cy paj\u0105k noc\u0105 w \u015bmietniku mo\u017ce sko\u0144czy\u0107 si\u0119 czyj\u0105\u015b traum\u0105. Prank organiczny jest zawsze wysoce ryzykowny, dlatego musi by\u0107 typow\u0105 ustawk\u0105<\/strong>. I wtedy przestaje by\u0107 zabawny, zaczynamy go por\u00f3wnywa\u0107 z podobnymi produkcjami. Znamy je dobrze. „Dlaczego ja?”, „Pami\u0119tniki z wakacji”, „Trudne sprawy” czy inne paradokumentalne takie takie. Ziew. I tu grzebiemy tego psa-paj\u0105ka. Nad rzadkim motylem pochyli si\u0119 ka\u017cdy fotograf. Podobnie jak nad przera\u017caj\u0105c\u0105 nas w zbli\u017ceniu, pe\u0142zaj\u0105c\u0105 g\u0105siennic\u0105. Wyl\u0105duj\u0105 nawet na ok\u0142adce National Geografic. Sztucznie \u015bci\u0105gniety r\u00f3j much, przyci\u0105ga jedynie na chwil\u0119 nasz\u0105 uwag\u0119, ale jest zbyt pospolity, by go d\u0142u\u017cej zapami\u0119ta\u0107. <\/p>\nMo\u017cna robi\u0107 filmy wy\u0142\u0105cznie dla nabicia statystyk. Mo\u017cna pr\u00f3bowa\u0107 tworzy\u0107 dzie\u0142ka tak ambitne, \u017ce obejrzy je w\u0105skie grono zainteresowanych. Najwi\u0119ksz\u0105 sztuk\u0105 jest po\u0142\u0105czenie dzi\u015b obu tych element\u00f3w, co mo\u017ce definiowa\u0107 nawet ich wybitno\u015b\u0107<\/strong>. Ten element na pewno decyduje o tworzeniu marki<\/strong>. <\/p>\nCo jutro b\u0119dzie musia\u0142o by\u0107 bardziej \u015bmieszne od psa paj\u0105ka? Dwa psy? Wi\u0119kszy paj\u0105k? Kotek po\u017carty przez t\u0142ustego psa-paj\u0105ka? A mo\u017ce szczekaj\u0105cy paj\u0105k, biegn\u0105cy za kotkiem na drzewo? Na przyk\u0142ad grusz\u0119? Czy przebitka kotka czyli zaj\u0105ca na gruszy by\u0142aby bardziej wiarygodna dla mi\u0119dzynarodowych widz\u00f3w? Czy warto\u015b\u0107 popcornu z metra b\u0119dzie satysfakcjonuj\u0105ca? I kto b\u0119dzie pami\u0119ta\u0142 ten film za miesi\u0105c? Ciekawe ilu \u017c\u0105dnych podobnego fejmu na\u015bladowc\u00f3w przebierze naprawd\u0119<\/strong> swoje t\u0142uste psy za paj\u0105ki i wsadzi je dla draki noc\u0105 do \u015bmietnika.<\/p>\n","protected":false},"excerpt":{"rendered":"W jednym z pierwszych film\u00f3w w historii kina, kamera pokazuje ma\u0142ego kotka, trzymanego na kolanach i karmionego przez kobiet\u0119. To […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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![\"20140906-211516.jpg\"](\"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2014\/09\/20140906-211516.jpg\")
<\/a> To jedno z kluczowych i pionierskich uj\u0119\u0107, dzi\u0119ki kt\u00f3remu rozpocz\u0119\u0142a si\u0119 epoka bliskiego planu<\/a>. Zacz\u0119li\u015bmy rozpoznawa\u0107 twarze aktor\u00f3w i mimik\u0119 ich gry, co da\u0142o pocz\u0105tek wsp\u00f3\u0142czesnej erze gwiazd i p\u00f3\u017aniejszego celebryctwa. Film nosi tytu\u0142 „Ma\u0142y doktor” i pochodzi z 1901 roku. Dzi\u015b kotki wracaj\u0105 na powr\u00f3t, jako jeden z ulubionych temat\u00f3w youtubowych filmik\u00f3w, mem\u00f3w i miliard\u00f3w mniej lub bardziej udanych zdj\u0119\u0107. Czy\u017cby era YT zaczyna\u0142a si\u0119 w podobny spos\u00f3b? <\/p>\n![\"20140906-212133.jpg\"](\"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2014\/09\/20140906-212133.jpg\")
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