{"id":2968,"date":"2014-10-28T11:44:06","date_gmt":"2014-10-28T11:44:06","guid":{"rendered":"https:\/\/kotarbinski.wordpress.com\/?p=2968"},"modified":"2019-02-14T18:45:35","modified_gmt":"2019-02-14T18:45:35","slug":"podzialo-sie-bfgdansk","status":"publish","type":"post","link":"https:\/\/kotarbinski.com\/blogomarketingu\/podzialo-sie-bfgdansk\/","title":{"rendered":"Podzia\u0142o si\u0119 #BFGdansk"},"content":{"rendered":"<p>Najwa\u017cniejsz\u0105 postaci\u0105 #BFGdansk by\u0142a Helenka &#8211; spontaniczne dzie\u0142o Marysi i Micha\u0142a G\u00f3reckich. Najm\u0142odsze dziecko na tym wydarzeniu, raptem miesi\u0105c i dziesi\u0119\u0107 dni. Sta\u0142a si\u0119 ciekaw\u0105 metafor\u0105 polskiej b(v)logosfery.<\/p>\n<p><a href=\"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2014\/10\/helenka-e1414492783229.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2972\" src=\"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2014\/10\/helenka-e1414492783229.jpg?w=300\" alt=\"helenka\" width=\"300\" height=\"300\" srcset=\"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2014\/10\/helenka-e1414492783229.jpg 500w, https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2014\/10\/helenka-e1414492783229.jpg 300w, https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2014\/10\/helenka-e1414492783229.jpg 100w, https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2014\/10\/helenka-e1414492783229.jpg 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Troch\u0119 spa\u0142a, troch\u0119 si\u0119 wierci\u0142a, tu d\u017awiga\u0142a g\u0142\u00f3wk\u0119, troch\u0119 pokrzycza\u0142a i pop\u0142aka\u0142a, tam i \u00f3wdzie co\u015b si\u0119 jej wymsk\u0142o, ale g\u0142\u00f3wny odruch to nieustanne poszukiwanie \u017ar\u00f3d\u0142a zasilania w mleko. I tak w\u0142a\u015bnie wygl\u0105da polska b(v)logosfera. Dope\u0142nieniem dla Helenki jest kultowe ju\u017c zdj\u0119cie Rady \u0141ysych. B(v)loger\u00f3w reprezentuj\u0105cych zr\u00f3\u017cnicowane style, mentalno\u015bci czy podej\u015bcia do \u017cycia, ale darz\u0105cych si\u0119 sympati\u0105 i szacunkiem, przy czasem diametralnie odmiennych pogl\u0105dach. By\u0142oby nudno, gdyby wszyscy byli tacy sami. Reprezentanci Rady \u0141ysych zgarn\u0119li w tym roku ca\u0142e, obie nagrody b(v)logerskie. Gratulacje.<\/p>\n<p><a href=\"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2014\/10\/zdjc499cie-2-e1414493000856.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2973\" src=\"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2014\/10\/zdjc499cie-2-e1414493000856.jpg?w=300\" alt=\"zdj\u0119cie 2\" width=\"300\" height=\"225\" srcset=\"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2014\/10\/zdjc499cie-2-e1414493000856.jpg 500w, https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2014\/10\/zdjc499cie-2-e1414493000856.jpg 300w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Podsumowanie #BFGdansk jest trudne, bo nikt nie chce czyta\u0107 d\u0142ugich notek. To co utrzymuje si\u0119 od 5 lat to wspania\u0142a atmosfera tego wydarzenia. Gdzie\u015b kto\u015b napisa\u0142, \u017ce to &#8222;celebrycka impreza&#8221;. Bzdura. W\u0142a\u015bnie tutaj ka\u017cdy mo\u017ce, z ka\u017cdym, wsz\u0119dzie, bez \u017cadnych opor\u00f3w, napuszenia i tak dalej, budowa\u0107 relacje. Naprawd\u0119. Nigdy bym nie przypuszcza\u0142, \u017ce mog\u0119 wyl\u0105dowa\u0107 w \u0142\u00f3\u017cku #ikea z Segritt\u0105. Klimat tego wydarzenia staje si\u0119 kultowy i dzi\u0119ki za to organizatorom.<br \/>\n<a href=\"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2014\/10\/zdjecia-wszyscy-e1414493738918.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2970\" src=\"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2014\/10\/zdjecia-wszyscy-e1414493738918.jpg?w=300\" alt=\"zdjecia wszyscy\" width=\"300\" height=\"199\" srcset=\"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2014\/10\/zdjecia-wszyscy-e1414493738918.jpg 500w, https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2014\/10\/zdjecia-wszyscy-e1414493738918.jpg 300w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Szacun dla konferansjerskiej roboty Aleksandry Mokwy i Radka Kotarskiego. Moim zdaniem rozpoczynanie #BFGdansk na pod\u0142odze powinno sta\u0107 si\u0119 now\u0105, \u015bwieck\u0105 tradycj\u0105.<\/p>\n<p><strong> Dzi\u0119ki wszystkim za wspania\u0142e spotkanie. To by\u0142 rewelacyjny weekend. &lt;3<\/strong><\/p>\n<p>Pokr\u00f3tce i w punktach:<\/p>\n<ul>\n<li>Joanna Malinowska-Parzyd\u0142o, Jarek Ku\u017aniar, Micha\u0142 Szafra\u0144ski, Janek Zaj\u0105c z Hubertem Tworkowskim &#8211; najlepsze k\u0105ski na stage&#8217;u. Ka\u017cdy mistrz w swojej kategorii.<\/li>\n<li>\u015bwietny pomys\u0142 z blogerami zagranicznymi, a to czy by\u0142e\u015b w tym czasie na sali czy nie, okaza\u0142o si\u0119 najlepszym testem wra\u017cliwo\u015bci na wolno\u015b\u0107.<\/li>\n<li>&#8222;Blogosfera Wolno\u015bci&#8221; to mo\u017ce by\u0107 dodatkowy dzie\u0144 #BFGdansk lub nowe wydarzenie, otwarte dla wszystkich, z udzia\u0142em b(v)loger\u00f3w walcz\u0105cych o godno\u015b\u0107 na \u015bwiecie. My\u015bl\u0119, \u017ce temat wart zastanowienia dla Prezydenta Miasta Gda\u0144ska Paw\u0142a Adamowicza.<\/li>\n<li>ciekawa debata marketer\u00f3w. Niekt\u00f3rzy b(v)logerzy w ko\u0144cu zauwa\u017cyli, \u017ce to w\u0142a\u015bnie oni, a nie agencje, s\u0105 g\u0142\u00f3wnymi rozgrywaj\u0105cymi. &#8222;Przychod\u017acie do nas z pomys\u0142ami&#8221; &#8211; pad\u0142o ze sceny. Warto zapami\u0119ta\u0107, cho\u0107 to nie jest \u0142atwa droga.<\/li>\n<li>jestem sob\u0105 czy mask\u0105? Prawie jak &#8222;by\u0107 albo nie by\u0107&#8221;. To claim #BFGdansk na deskach Teatru Szekspirowskiego. Te dylematach omawiam w mojej prezentacji, kt\u00f3r\u0105 mia\u0142em na warsztatach blogerskich [ <a href=\"https:\/\/www.slideshare.net\/jkotarbinski\/blog-rokuwarsztaty2014\" target=\"_blank\">link do prezentacji <\/a>] . Dla marketer\u00f3w, zgodno\u015b\u0107 projektu lub stylu b(v)logera z ich strategi\u0105, jest kluczowa. Sprzeczno\u015bci s\u0105 ryzykowne, je\u015bli b(v)loger uczestniczy w projekcie &#8222;Stop wariatom drogowym&#8221; (jako avatar), a w realu jest owym wariatem &#8211; to \u017cadna marka nie zaryzykuje wsp\u00f3\u0142pracy.<\/li>\n<li>nawet je\u015bli przyjmujesz mask\u0119, staraj si\u0119 by\u0107 sp\u00f3jny. Czym si\u0119 r\u00f3\u017cni od siebie zarz\u0105dzanie mark\u0105 od zarz\u0105dzania mark\u0105 b(v)logersk\u0105? Niczym. Je\u015bli wyp\u0142yn\u0105\u0142e\u015b i zaistnia\u0142e\u015b dzi\u0119ki kontrowersji, prowokacji czy szokowaniu, a teraz chcesz by\u0107 grzecznym i warto\u015bciowym &#8211; zainteresuj si\u0119 pozycjonowaniem. Zmiana stereotyp\u00f3w zbudowanych wok\u00f3\u0142 w\u0142asnego wizerunku, to ci\u0119\u017cki temat bez gwarancji powodzenia.<\/li>\n<li>b(v)logosfera wspaniale pokaza\u0142a swoj\u0105 r\u00f3\u017cnorodno\u015b\u0107. Jednym podoba si\u0119 c\u00f3rka, innym te\u015bciowa. S\u0142owa jednych inspirowa\u0142y, drugich &#8211; zniesmacza\u0142y. Pomijaj\u0105c merytoryk\u0119, mnie osobi\u015bcie razi &#8222;rzucanie mi\u0119sem&#8221; czy &#8222;analny kontent&#8221;, na deskach Teatru Szekspirowskiego. Rozumiem, \u017ce mo\u017cna by\u0107 kontrowersyjnym, ale to nie wyklucza kultury osobistej &#8211; patrz \u015bwietny Adam &#8222;Nergal&#8221; Darski. Nie jestem wielkim puryst\u0105, ale pisz\u0105c kr\u00f3tko &#8211; wpuszczanie na scen\u0119 kulturalnych inaczej, jest pewnym nieporozumieniem. Blogerka, blogerk\u0105, awatary, awatarami, ale poni\u017cej pewnego poziomu nie schod\u017amy.<\/li>\n<li>dla \u015bwiata b(v)logosfery zaczyna stawa\u0107 si\u0119 wa\u017cnym ma\u0142e s\u0142\u00f3wko &#8211; &#8222;marketing&#8221;. Zar\u00f3wno w sensie strategicznym (marka b(v)loga, tw\u00f3rcy, awatara), jak i operacyjnym (tre\u015b\u0107, komunikacja z czytelnikami\/widzami, zaanga\u017cowanie, wyr\u00f3\u017cnienie, zaistnienie). Zapraszam do lektury Lekko Stronniczej \ud83d\ude42 &#8222;<a href=\"bit.ly\/sztukarynkologii\" target=\"_blank\">Sztuki Rynkologii<\/a>&#8222;, gdzie znajdziecie kilka inspiruj\u0105cych podpowiedzi. Kupcie ksi\u0105\u017ck\u0119 W\u0142odka Markowicza i Karola Paciorka &#8222;<a href=\"https:\/\/www.znak.com.pl\/kartoteka,ksiazka,5793,Lekko-Stronniczy\" target=\"_blank\">Lekko Stronniczy &#8211; jeszcze wi\u0119cej<\/a>&#8221; \ud83d\ude42 Fajna \ud83d\ude42<\/li>\n<li>jestem bardzo wdzi\u0119czny Ani Musze za kontynuacj\u0119 naszej historycznej serii buziak\u00f3w na wydarzeniach blogerskich. Wielkie dzi\u0119ki Beacie Szewczyk z Radia Gda\u0144sk za materia\u0142 na antenie.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2014\/10\/zdjc499cie-1-e1414493711355.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2971\" src=\"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2014\/10\/zdjc499cie-1-e1414493711355.jpg?w=225\" alt=\"zdj\u0119cie 1\" width=\"225\" height=\"300\" srcset=\"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2014\/10\/zdjc499cie-1-e1414493711355.jpg 480w, https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2014\/10\/zdjc499cie-1-e1414493711355.jpg 225w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/><\/a><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Najwa\u017cniejsz\u0105 postaci\u0105 #BFGdansk by\u0142a Helenka &#8211; spontaniczne dzie\u0142o Marysi i Micha\u0142a G\u00f3reckich. Najm\u0142odsze dziecko na tym wydarzeniu, raptem miesi\u0105c i [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt 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