![\"20141104-001736.jpg\"](\"https:\/\/kotarbinski.com\/blogomarketingu\/wp-content\/uploads\/2014\/11\/20141104-001736.jpg\")
<\/a>\n– Dwa dni temu kupi\u0142em tutaj kwiaty <\/em>– zacz\u0105l rozpakowywa\u0107 torb\u0119. – Chcia\u0142bym zareklamowa\u0107<\/em> – doda\u0142 nie\u015bmia\u0142o. Zapad\u0142a cisza. Wyj\u0105tkowa, bo dzie\u0144 przed 1 listopada w ka\u017cdej kwiaciarni pachnie napalmem o poranku. Drzwi si\u0119 nie zamyka\u0142y. Na s\u0142owo „reklamacja” zza kontuaru wysz\u0142a w\u0142ascicielka. Klient wyci\u0105gn\u0105\u0142 kwiaty. Zwi\u0119d\u0142e, pi\u0119kne przedwczoraj, cyklameny. Wygl\u0105da\u0142y na poddane dzia\u0142alno\u015bci mrozu. <\/p>\n
Kobieta wprawnym ruchem wzi\u0119\u0142a do r\u0119ki doniczk\u0119 i wsadzi\u0142a fachowo palce gdzie trzeba. – I co pan zrobi\u0142!? Co pan zrobi\u0142? Zasuszy\u0142 pan kwiat! Na wi\u00f3r. Niech pani zobaczy<\/em> – zwr\u00f3ci\u0142a si\u0119 do pracownicy. – Na wi\u00f3r<\/em>. Tak jak owe cyklameny, wsp\u00f3\u0142czesny marketing Twojej firmy, wymaga nieustannej uwagi, opieki i zasilania. Jeszcze nie tak dawno by\u0142 kaktusem, kt\u00f3remu wystarcza\u0142o podlanie wod\u0105 od czasu do czasu. Kiedy jakie\u015b procesy rynkowe zatrybi\u0142y, nowa marka zyska\u0142a zaufanie klient\u00f3w, a bran\u017ca si\u0119 rozwija\u0142a, wystarcza\u0142o monitorowa\u0107, nadzorowa\u0107 i czasami zasili\u0107. Ale ten czas min\u0105\u0142<\/strong>. Dzi\u015b zbyt wiele i zbyt szybko si\u0119 dzieje, a konkurenci bywaj\u0105 hiperaktywni, by pozwoli\u0107 sobie na taki luksus. <\/p>\n Cyklamenowy marketing, to nieustanny monitoring proces\u00f3w w czasie rzeczywistym<\/strong>. Budowa komunikacji 360 stopni wymaga wertykalnej i horyzontalnej uwagi, reagowania na zmiany, podejmowania szybkich decyzji, co z kolei przek\u0142ada si\u0119 na wi\u0119ksze mo\u017cliwo\u015bci ekipy marketingu. Coraz wi\u0119cej firm si\u0119 tego uczy, przekonuj\u0105c si\u0119, \u017ce lepszy jest kompetentny team ni\u017c szef-despota z autorytarnym patentem na wszystko. Rynki, kt\u00f3re s\u0105 zmienne, szybkie, turbulentne, innowacyjne – wymagaj\u0105 coraz cz\u0119\u015bciej takich w\u0142a\u015bnie zespo\u0142\u00f3w. <\/p>\n Drodzy marketerzy, stawiajcie na swoich biurkach cyklameny.<\/strong> Pilnujcie ich i dbajcie o nie. Niech Wam przypominaj\u0105, \u017ce ka\u017cdy, nawet najmniejszy biznes, wymaga dzi\u015b nieustannej, profesjonalnej uwagi rynkologicznej.<\/p>\n","protected":false},"excerpt":{"rendered":" M\u00f3wi si\u0119 o takich klientach „przepraszam, \u017ce \u017cyj\u0119”. Wszed\u0142 do kwiaciarni z pewn\u0105 tak\u0105 kultow\u0105 nie\u015bmialo\u015bci\u0105. Trzyma\u0142 w r\u0119kach zawini\u0105tko […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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\n– Jak na wi\u00f3r?<\/em> – klient pr\u00f3bowa\u0142 si\u0119 broni\u0107 – to ja mia\u0142em je podlewa\u0107? <\/em>
\n– A jak pan my\u015bla\u0142? Cyklamena potrzebuje wody, du\u017co wody, codziennie. Musi mie\u0107 zawsze jakies zasilanie, do podstawki.<\/em>
\n– To mo\u017ce ja wezme co\u015b innego? Tylko co?
\n– Mo\u017ce kaktus?
\n– A kaktusa nie trzeba podlewa\u0107?
\n– Trzeba, tylko nie za czesto, bo panu zgnije! Prosz\u0119, tu ma pan kaktusy, niech pan sobie wybierze. I nic pan nie p\u0142aci.<\/em>
\nKlient spakowa\u0142 obie ro\u015bliny, przeprosi\u0142 \u017ce \u017cyje i wyszed\u0142. <\/p>\n