Zainspirowany wypowiedz\u0105 Kuby Wojew\u00f3dzkiego, nazwa\u0142em Syndromem Marceliny P. sytuacj\u0119, w kt\u00f3rej dzieci z pewnymi zdolno\u015bciami, zaczynaj\u0105 by\u0107 traktowane instrumentalnie przez rodzic\u00f3w i najbli\u017csze otoczenie. Zjawisko komercjalizacji dokona\u0144 dzieci nie jest oczywi\u015bcie niczym nowym ( vide: Michael Jackson), \u00a0ale w Polsce zdaje si\u0119 przybiera\u0107 na znaczeniu.<\/p>\n
Kuba Wojew\u00f3dzki pierwszy raz zwr\u00f3ci\u0142 publicznie na to uwag\u0119, w I edycji MT – komentuj\u0105c wyst\u0119py Klaudii Kulawik. Wydaje si\u0119 te\u017c ( jaki\u015b research musia\u0142by to przeanalizowa\u0107 :), \u017ce w\u0142a\u015bnie w przypadku produkcji MT, ten problem zaczyna by\u0107 do\u015b\u0107 jaskrawo (sic!) widoczny. \u00a0Dlatego te\u017c, sama „Marcelina P.” \u00a0pasuje mi tutaj metaforycznie (pstrokato\u015b\u0107, papugowato\u015b\u0107, zachowawczo\u015b\u0107 itp.).<\/p>\n
TVN jako pierwsza stacja tv w Polsce, wprowadza na rynek produkty medialne, w kt\u00f3rych coraz aktywniej bior\u0105 udzia\u0142 zwykli ludzie, kt\u00f3rzy chc\u0105 jako\u015b zaistnie\u0107. \u00a0Mechanizm tworzenia tych produkt\u00f3w i adaptacji format\u00f3w s\u0105 stosunkowo proste (masowo\u015b\u0107 odbiorcy, udzia\u0142 publiczno\u015bci, silne wykorzystanie medi\u00f3w elektronicznych, roadshow po kraju ect.). \u00a0 Jednak w przypadku innych „talent shows” (Idol, YCD) kandydaci s\u0105 „filtrowani” wed\u0142ug pewnej rzeczywistej, ponadprzeci\u0119tnej cechy, istotnej dla danego programu. MT jest troch\u0119 inny – bardziej otwarty na pojawiaj\u0105ce si\u0119 dziwactwa czy totalne obciachy, kt\u00f3re oczywi\u015bcie dodatkowo okraszaj\u0105 program.<\/p>\n
MT staje si\u0119 tym samym, pewnego rodzaju widowni\u0105, platform\u0105 dla dzieci z „Syndromem Marceliny P.” Posiadaj\u0105cych przeci\u0119tny talent do czego\u015b, ale wplatanych w prymitywne mechanizmy show biznesu. Dziecko staje si\u0119 kukie\u0142k\u0105, narz\u0119dziem w r\u0119kach rodzic\u00f3w i os\u00f3b, kt\u00f3rym zale\u017cy na stworzenie dooko\u0142a niego, okre\u015blonego biznesu.<\/p>\n
W Polsce to do\u015b\u0107 nowe zjawisko (warunkiem jego zaistnienia, by\u0142a oczywi\u015bcie popularno\u015b\u0107 talent shows). Wcze\u015bniej bowiem, lansowanie i kariery dzieci oparte by\u0142o o znajomo\u015b\u0107 bran\u017cy ( Natalia Kukulska). Nie by\u0142o r\u00f3wnie\u017c program\u00f3w tv, umo\u017cliwiaj\u0105cych karier\u0119 na miar\u0119 „Schnappie – das kleine Krokodil”.<\/p>\n
To, co u nas nie funkcjonuje, to mecenat opieki nad talentami. Jest to nie tylko kwestia supportu dla talentu jako takiego, ale m\u0105dre planowanie i kierowanie karier\u0105. To z kolei wymaga nastawienia na pocz\u0105tkowe inwestycje, a nie natychmiastow\u0105 eksploatacj\u0119 … Ciekawe, czy i jak Klaudii Kulawik zmieni\u0142o si\u0119 \u017cycie po MT ? Czy zako\u0144czy\u0142o si\u0119 to wy\u0142\u0105cznie prze\u017cuciem medialnej papki ? Wszak wielu z uczestnik\u00f3w MT to nie kandydaci do Big Brothera …<\/p>\n
PS. Sprawdzi\u0142em… W programie zako\u0144czonego ostatnio „Kongresu Kultury Polskiej” nie istnieje co\u015b takiego jak program „Mam Talent” :))))<\/p>\n","protected":false},"excerpt":{"rendered":"
Zainspirowany wypowiedz\u0105 Kuby Wojew\u00f3dzkiego, nazwa\u0142em Syndromem Marceliny P. sytuacj\u0119, w kt\u00f3rej dzieci z pewnymi zdolno\u015bciami, zaczynaj\u0105 by\u0107 traktowane instrumentalnie przez 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