{"id":3097,"date":"2015-01-14T20:13:25","date_gmt":"2015-01-14T20:13:25","guid":{"rendered":"https:\/\/kotarbinski.wordpress.com\/?p=3097"},"modified":"2019-02-14T18:54:01","modified_gmt":"2019-02-14T18:54:01","slug":"noc-z-maffashion","status":"publish","type":"post","link":"https:\/\/kotarbinski.com\/blogomarketingu\/noc-z-maffashion\/","title":{"rendered":"Noc z Maffashion"},"content":{"rendered":"

Kiedy napisa\u0142em, \u017ce sp\u0119dzi\u0142em nock\u0119 z Maffashion byli tacy, kt\u00f3rzy serdecznie mi zazdro\u015bcili.<\/p>\n

\"case-study<\/a><\/p>\n

Wyra\u017cali to nawet w r\u00f3\u017cny, elektroniczny spos\u00f3b. Ale nic z tych rzeczy, kochani. Nic z tych rzeczy. Nadszed\u0142 moment by racjonalnie i bez emocji opisa\u0107 jedno z najwi\u0119kszych zamiesza\u0144 internetowych 2014 czyli promocj\u0119 Orange Cloud przez Juli\u0119 Kuczy\u0144sk\u0105.<\/p>\n

Kilka s\u0142\u00f3w wprowadzenia. Case study jest jednym z najfajniejszych narz\u0119dzi do edukacji. Wymaga nie tylko oceny tego co si\u0119 dzia\u0142o, ale odpowiedzi na pytanie o efekt wewn\u0105trz firmy. Z tego w\u0142a\u015bnie powodu, wszelkie „internetowe kryzysy”, kt\u00f3re niekt\u00f3rym burz\u0105 krew – s\u0105 funta k\u0142ak\u00f3w warte. Trzeba po prostu wiedzie\u0107 jak to zosta\u0142o odebrane w \u015brodku firmy i jakim efektem si\u0119 zako\u0144czy\u0142o. To nie zawsze jest mo\u017cliwe. Wymaga te\u017c dw\u00f3ch rzeczy: czasu by spojrze\u0107 z pewnej perspektywy oraz danych, kt\u00f3re dostarczy firma. Ten drugi element jest cz\u0119sto niemo\u017cliwy do spe\u0142nienia np. ile Orange zap\u0142aci\u0142o Julii za t\u0119 kampani\u0119? A spekulacje czy plotki nie powinny si\u0119 znajdowa\u0107 w case study, chyba \u017ce podkre\u015bla si\u0119 nieformalno\u015b\u0107 tej informacji.<\/p>\n

Dlatego materia\u0142 powsta\u0142 teraz, kiedy opad\u0142 ju\u017c kurz bitewny, emocje si\u0119 wypali\u0142y i wszyscy, kt\u00f3rzy mieli swoje zdanie na ten temat – zu\u017cyli ca\u0142\u0105 amunicj\u0119.<\/p>\n

Dzi\u0119kuj\u0119 ch\u0142opakom z Orange Polska za pomoc i wsp\u00f3\u0142prac\u0119. Bez ich zaanga\u017cowania ten materia\u0142 by nie powsta\u0142.<\/strong><\/p>\n

Poni\u017cej link do landing page<\/p>\n

Orange Cloud Maffashion Case Study<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Kiedy napisa\u0142em, \u017ce sp\u0119dzi\u0142em nock\u0119 z Maffashion byli tacy, kt\u00f3rzy serdecznie mi zazdro\u015bcili. Wyra\u017cali to nawet w r\u00f3\u017cny, elektroniczny spos\u00f3b. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[747],"tags":[90,94,124,134,297,360,376,455,456,755,566],"class_list":["post-3097","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-blog","tag-blog-o-marketingu","tag-case-study","tag-cloud","tag-julia-kuczynska","tag-maffashion","tag-marketing","tag-orange","tag-orange-cloud","tag-przypadki","tag-rynkologia"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/paKYj5-NX","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/posts\/3097","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/comments?post=3097"}],"version-history":[{"count":1,"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/posts\/3097\/revisions"}],"predecessor-version":[{"id":5870,"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/posts\/3097\/revisions\/5870"}],"wp:attachment":[{"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/media?parent=3097"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/categories?post=3097"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/tags?post=3097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}