S\u0142owo komentarza ( po burzy na internet.PR \ud83d\ude42<\/strong><\/p>\nNie przypuszcza\u0142em, ze taki drobny i niewinny wpis na blogu zamieni si\u0119 w lekka burz\u0119. Wszak nie o te kubki tu chodzi… Firma PR wymy\u015bli\u0142a i wykona\u0142a to, do czego j\u0105 wynaj\u0119to ( = prosz\u0119 wymy\u015bli\u0107 projekt, w kt\u00f3rym uspokoimy mieszka\u0144c\u00f3w). Nie jestem pewien czy dodano „g\u00f3rali” – wszak to specyficzna grupa spo\u0142eczna. Niekt\u00f3rzy o tym zapominaj\u0105, planuj\u0105c akcje komunikacji z lokaln\u0105 spo\u0142eczno\u015bci\u0105.
\nMoim skromnym zdaniem, nie mo\u017cna redukowa\u0107 ca\u0142ej akcji do poziomu tego nieszcz\u0119snego kubka. Zosta\u0142 od tutaj u\u017cyty troch\u0119 niezgodnie z przeznaczeniem (od czas\u00f3w wypraw Kolumba, koralik\u00f3w i pocz\u0105tk\u00f3w przyja\u017ani (sic!) z Indianami, wiadomo, \u017ce gad\u017cety s\u0142uz\u0105 przede wszystkim zaprzyja\u017anieniu si\u0119 w ramach pierwszego kontaktu, a nie uprzejmej wymianie prezent\u00f3w podczas obl\u0119\u017cenia … Fajk\u0119 pokoju te\u017c wypala si\u0119 PO zako\u0144czeniu bitwy, a nie w jej TRAKCIE).<\/p>\n
G\u0142\u00f3wnym „winowajc\u0105” sprawy jest chyba ZDW w Katowicach, kt\u00f3ry nie do ko\u0144ca wzi\u0105\u0142 pod uwag\u0119 skutki spo\u0142eczne swoich dzia\u0142a\u0144. Kiedy\u015b, wszystko za\u0142atwiano decyzj\u0105 administracyjn\u0105 – dzi\u015b, ludzie doceniaj\u0105cy rol\u0119 demokracji – chc\u0105 walczy\u0107 o swoje. I trudno im si\u0119 dziwi\u0107. Skoro na 100 spolegliwych g\u00f3rali, 5 by\u0142o krzykaczami – mo\u017ce trzeba by\u0142o wymy\u015bli\u0107 co\u015b na tych 5, a nie na pozosta\u0142ych :))<\/p>\n
Dla mnie puenta z tego jest oczywista. Je\u015bli ktos policzy koszty zwi\u0105zane z opoznieniami w wyniku protestow i zestawi to z planowanymi dzia\u0142aniami komunikacji spo\u0142ecznej (przede wszystkim normalnego dialogu) i ich skutk\u00f3w, b\u0119dzie w stanie stwierdzi\u0107 co jest bardziej efektywne. Wspomniany przyk\u0142ad, jest kolejna historia „piromanska” (czytaj: „mamy pozar w gaciach, trzeba wezwac firme PR to jego ugaszenia” ). Przecietny strazak zawsze zapyta ” a gdzie by\u0142a wczesniej ochrona przeciwpozarowa? „….
\nChetnym do drazenia tematu socjologicznie – polecam lekture i film „Konopielka”. Tamze, we wspania\u0142ym watku elektryczno\u015bci w Taplarach mamy przyk\u0142ad trudnych dialogow spo\u0142ecznych :)))<\/p>\n
Mnie osobi\u015bcie, redukowanie roli firmy PR do roli rozdawawaczy kubkow i bezp\u0142atnej kie\u0142basy na tego rodzaju imprezach po prostu mierzi. Tym bardziej, ze to firma PR b\u0119dzie rozliczana za efekt takiej imprezy, a nie jej glowny „sprawca”. Telefonowanie po stra\u017c po\u017carn\u0105, wtedy gdy cala stodo\u0142a p\u0142onie zawsze niesie ryzyko jej nieugaszenia.<\/p>\n
PS. Na marginesie – dedykuje ten material wszystkim firmom PR, kt\u00f3re zaczynaja by\u0107 bardziej firmami „eventowymi” ni\u017c „piarowskimi” :))<\/p>\n
Jak tak dalej p\u00f3jdzie, to wszystkie nobliwe podr\u0119czniki komunikacji spo\u0142ecznej, b\u0119dzie trzeba spali\u0107 ze wzgl\u0119du na szerzenie herezji.<\/p>\n","protected":false},"excerpt":{"rendered":"
Dzi\u015b w porannym pa\u015bmie „Zetki”, dowiedzia\u0142em si\u0119, \u017ce pewien samorz\u0105d wpad\u0142 na rewelacyjny pomys\u0142. Poniewa\u017c w wyniku remontu lokalnej drogi, 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