Do tej pory przeci\u0119tny, pojedynczy klient w zetkni\u0119ciu z korporacj\u0105, mia\u0142 w praktyce stosunkowo niewiele do powiedzenia. M\u00f3g\u0142 wylewa\u0107 swoje \u017cale listownie, obrzuca\u0107 inwektywami Bogu ducha winnego konsultanta z infolinii lub opowiada\u0107 swoje bajki rodem z mchu i paproci (sic!) s\u0105siadom ( a co ostrzejsze – s\u0105siadkom …). Niekt\u00f3rzy bardziej ambitni, zawracali g\u0142owy spo\u0142ecznym aktywistom typu lokalni pos\u0142owie lub senatorowie tudzie\u017c dzia\u0142acze samorz\u0105dowi. Fakt, \u017ce traktowani jak nawiedzeni staruszkowie ( nierzadko gro\u017ani tylko z lask\u0105), ha\u0142a\u015bliwi i dr\u0119cz\u0105cy, ale spo\u0142ecznie nie zagra\u017caj\u0105cy nikomu. Hm… mo\u017ce poza pewnym wyj\u0105tkiem staruszka, ambitnie donosz\u0105cemu organom \u015bcigania kto \u017ale zaparkowa\u0142 sw\u00f3j samoch\u00f3d i s\u0142u\u017c\u0105cy niezb\u0119dn\u0105 dokumentacj\u0105 fotograficzn\u0105 (co mign\u0119\u0142o mi w pewnej gazecie).<\/p>\n
Ale to wszystko JU\u017b BY\u0141O ! Z\u017cymaj\u0105cy i denerwuj\u0105cy si\u0119 klienci du\u017cych firm, poj\u0119li w ko\u0144cu istot\u0119 demokracji i wsp\u00f3lnego dzia\u0142ania. Doszli do wniosku, \u017ce razem potrafi\u0105 dzia\u0142a\u0107 lepiej, skuteczniej, g\u0142o\u015bniej i by\u0107 mo\u017ce efektywniej. Dogadana i nie sk\u0142\u00f3cona grupa Polak\u00f3w ? To brzmi co najmniej jak \u017cart … Ale faktem jest, \u017ce ju\u017c literaturze pojawiaj\u0105 si\u0119 przyk\u0142ady zdarze\u0144, kiedy w obliczu zagro\u017cenia wsp\u00f3lnych interes\u00f3w potrafimy dzia\u0142a\u0107 sprawnie i zdecydowanie. Dzi\u0119ki poczcie elektronicznej i komunikatorom czy chatom, grupy klient\u00f3w mog\u0105 b\u0142yskawicznie komunikowa\u0107 si\u0119 mi\u0119dzy sob\u0105, a poprzez strony www, dokumentowa\u0107 zdarzenia czy analizowa\u0107 okre\u015blone przypadki.<\/p>\n
Okazuje si\u0119, \u017ce taki dzia\u0142ania maj\u0105 konkretne cechy projekt\u00f3w marketingowych (Marketingowe Projekty Spo\u0142eczne ? ), z konkretnymi celami do osi\u0105gni\u0119cia i spektakularnymi efektami. Akcja „mStop” zainicjowana przez klient\u00f3w mBanku i Multibanku jest ewidentnym przyk\u0142adem takiego projektu. Historia ciekawie opisana przez Macieja Samcika na jego blogu:
\nhttps:\/\/samcik.blox.pl\/2009\/06\/ROR-off-czyli-mBank-idzie-na-wojne.html<\/p>\n
https:\/\/samcik.blox.pl\/2009\/06\/Nowa-akcja-przeciwko-mBankowi-i-Multibankowi-Tym.html<\/p>\n
oraz reakcje mBanku i Multibanku:
\nhttps:\/\/samcik.blox.pl\/2009\/06\/Oswiadczenie-mStop-w-sprawie-nowej-akcji.html
\nhttps:\/\/www.pb.pl\/Default2.aspx?ArticleID=010BEDB7-5081-4051-ACA1-4DD07A1568D4<\/p>\n
Sam case (grupa klient\u00f3w kontra firma) jest na sw\u00f3j spos\u00f3b unikatowy, ze wzgl\u0119du na zastosowane narz\u0119dzia s\u0142u\u017c\u0105ce nag\u0142o\u015bnieniu ca\u0142ej historii. Do tej pory najcz\u0119\u015bciej konfrontacje „klient-firma” ogranicza\u0142y si\u0119 do opisania zdarzenia na www, wymian\u0105 korespondencji. Bardziej spektakularne akcje ( poza typowo interwencyjnymi, pojawiaj\u0105cymi si\u0119 w programach tv w tej kategorii) raczej nie by\u0142y spotykane.<\/p>\n","protected":false},"excerpt":{"rendered":"
Do tej pory przeci\u0119tny, pojedynczy klient w zetkni\u0119ciu z korporacj\u0105, mia\u0142 w praktyce stosunkowo niewiele do powiedzenia. M\u00f3g\u0142 wylewa\u0107 swoje 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