{"id":355,"date":"2009-07-18T17:54:15","date_gmt":"2009-07-18T17:54:15","guid":{"rendered":"https:\/\/kotarbinski.wordpress.com\/?p=355"},"modified":"2019-02-14T19:25:35","modified_gmt":"2019-02-14T19:25:35","slug":"jak-kochac-konkurencje","status":"publish","type":"post","link":"https:\/\/kotarbinski.com\/blogomarketingu\/jak-kochac-konkurencje\/","title":{"rendered":"Jak kocha\u0107 konkurencj\u0119 !"},"content":{"rendered":"<p><strong>Jeden z moich ulubionych slogan\u00f3w brzmi &#8221; nic tak firmy nie rozkr\u0119ca, jak rosn\u0105ca konkurencja&#8221;. Wszak normalny, kreatywny konkurent &#8211; to same pozytywy. Po pierwsze &#8211; uderza w Twoje s\u0142abe strony ( dzi\u0119ki czemu, \u0142atwo je identyfikujesz). Po drugie &#8211; chce by\u0107 lepszy od Ciebie ( dzi\u0119ki czemu, przygotowuj\u0105c swoj\u0105 odpowied\u017a, wiesz jakie s\u0105 trendy na rynku i w jakim kierunku pod\u0105\u017cy\u0107). Po trzecie &#8211; pr\u00f3buje pozyska\u0107 Twoich klient\u00f3w ( dzi\u0119ki czemu sprawdzasz na ile Twoje dotychczasowe dzia\u0142ania s\u0142u\u017c\u0105ce ich utrzymaniu s\u0105 skuteczne i kto jest lojalny jak te\u017c pr\u00f3bujesz temu zapobiega\u0107).I oczywi\u015bcie po czwarte: jak wdepnie bos\u0105 nog\u0105 w&#8230; to wiesz, co omija\u0107.<\/strong><\/p>\n<p>W sumie same pozytywy. Oczywi\u015bcie, zadowolenie z nauki okupione jest spor\u0105 doz\u0105 emocji, ale czeg\u00f3\u017c nie robi si\u0119 dla rozwoju &#8230;<\/p>\n<p>Jakkolwiek by na to nie patrze\u0107, historia monopoli pe\u0142na jest b\u0142\u0119d\u00f3w, wypacze\u0144 i spektakularnych upadk\u00f3w. (Za wyj\u0105tkiem monopoli naturalnych &#8211; one miewa\u0107 si\u0119 b\u0119d\u0105 zawsze dobrze \ud83d\ude42<\/p>\n<p>Irytuj\u0105ce jest jednak co\u015b innego. Ot\u00f3\u017c wyobra\u017a sobie, \u017ce jeste\u015b hydraulikiem, a Tw\u00f3j s\u0105siad elektrykiem. Nie jeste\u015bcie konkurentami, wasze \u017cony chodz\u0105 razem na zakupy, a wy obaj biegacie do trzepaka raczy\u0107 si\u0119 tajniaczonym piwem. Wsp\u00f3lnie wyprowadzacie psy, obchodzicie \u015bwi\u0119ta, robicie grille i polecacie sobie klient\u00f3w. Nic szczeg\u00f3lnego &#8211; ostatecznie grzebanie w rurach r\u00f3\u017cni si\u0119 w swej istocie od grzebania w kablach. I napi\u0119cia r\u00f3wnie\u017c nie takie same.<\/p>\n<p>Bywa jednak tak, \u017ce nagle elektrykowi si\u0119 pogarsza, a hydraulikowi nie. Ju\u017c nie da rady robi\u0107 tak cz\u0119sto grilla, trzeba kupi\u0107 ta\u0144sze piwko, a mo\u017ce nawet psa wymieni\u0107 na bardziej ekonomicznego. Elektryk zaczyna patrze\u0107 zawistnie na hydraulika i gdzie\u015b pod\u015bwiadomie pojawia si\u0119 ch\u0119\u0107 zaw\u0142aszczenia wypracowanego przez niego kapita\u0142u.<\/p>\n<p>Nagle elektryk zaczyna odwiedza\u0107 klient\u00f3w hydraulika. I snu\u0107 opowie\u015bci z mchu i paproci, \u017ce on nie tylko grzebie w kablach. Nie tylko jest specem od napi\u0119cia i nat\u0119\u017cenia. Nie tylko z woltomierzem urodzi\u0142 si\u0119 pod poduszk\u0105. On klucz francuski zawsze dzier\u017cy\u0142 w r\u0119ce prawej ! Jest mistrzem rur od urodzenia, a kranik zamontowa\u0107 oraz podpi\u0105\u0107 go bezpo\u015brednio pod si\u0142\u0119, to dla niego &#8222;ma\u0142e piwko przed \u015bniadaniem&#8221; cytuj\u0105c Edzia Prokopa \ud83d\ude42<\/p>\n<p><strong>Jak \u0142atwo si\u0119 domy\u015bli\u0107, s\u0105 tacy, kt\u00f3rzy traktuj\u0105 takiego &#8222;elektrohydraulika&#8221; z rozbawieniem, obaw\u0105, pob\u0142a\u017caniem &#8211; rzadziej z powa\u017caniem. Efektem jest zawieszenie grilli, trzaskanie drzwiami przed nosem, obgadywanie do Pani Zosi w pobliskim warzywniaku i wzajemne poszczekiwanie latoro\u015bli z balkonu. A mia\u0142o by\u0107 tak pi\u0119knie &#8230;<\/strong><\/p>\n<p>C\u00f3\u017c, pozosta\u0142oby wynaj\u0105\u0107 WUJKA STASZKA &#8211; MISTRZA CI\u0118TEJ RIPOSTY.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Jeden z moich ulubionych slogan\u00f3w brzmi &#8221; nic tak firmy nie rozkr\u0119ca, jak rosn\u0105ca konkurencja&#8221;. Wszak normalny, kreatywny konkurent &#8211; [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt 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