Bajki dla dzieci, nieomal\u017ce w ka\u017cdej kulturze, pe\u0142ne s\u0105 opowie\u015bci o cudownych karierach i awansach spo\u0142ecznych. A to prosty \u017co\u0142nierz, kierowany przez dobrotliw\u0105 czarownic\u0119, wype\u0142nia trzy zadania, ca\u0142uje jakie\u015b \u017caby \u2013 dzi\u0119ki czemu staje si\u0119 bogatym \u017conkosiem i kr\u00f3lem. W innej \u2013 cudowny stoliczek lub obrus, dostarczy d\u00f3br wszelakich. W kolejnej, super-extra m\u0142ynek spe\u0142ni absolutnie ka\u017cde marzenie. O z\u0142otej rybce nie wspomn\u0119 \u2026 Nawet o tej, kt\u00f3ra dawa\u0142a na ko\u0144cu \u2026 p\u00f3\u0142 litra.<\/p>\n
W ka\u017cdej ze wspomnianych opowie\u015bci, \u017cycie bohatera odmieniane jest dzi\u0119ki \u201ecudownemu\u201d narz\u0119dziu. Odmieniamy sw\u00f3j \u015bwiat i stajemy u progu nowego, wspania\u0142ego \u017cycia. \u00a0\u00a0Ta wiara naprawd\u0119 nap\u0119dza lottomaty !<\/p>\n
W \u015bwiecie zarz\u0105dzania (gdzie wci\u0105\u017c balansuje si\u0119 pomi\u0119dzy byciem \u015bwini\u0105, a byciem durniem) \u2013 ta wiara w cudowne odmienienie, jest r\u00f3wnie silna. Oczywi\u015bcie, mened\u017cerowie nie ustawiaj\u0105 przed ekranami mineralnych w\u00f3d do napromieniowania (stawiaj\u0105 ?) czy nie dreptaj\u0105 do wr\u00f3\u017cek ( dreptaj\u0105 ? ). Za\u0142\u00f3\u017cmy, \u017ce nie \u2026<\/p>\n
W\u0142a\u015bciciele firm, kt\u00f3rzy w pocz\u0105tkach lat 90tych robili ma\u0142e fortunki, z cynicznym u\u015bmiechem i pogard\u0105 traktowali podr\u0119czniki zarz\u0105dzania. Pewnie trudno im si\u0119 dziwi\u0107 \u2013 \u201er\u00f3b biznes w Polsce\u201d to nie by\u0142o to samo co \u201er\u00f3b biznes w USA\u201d. Niemniej, kiedy zacz\u0119\u0142a panowa\u0107 jaka\u015b konkurencja, niekt\u00f3rzy wzi\u0119li si\u0119 solidnie do nauki.<\/p>\n
Ale \u017ceby dobrze strzela\u0107, potrzebne jest wyrobione oko, sprawna r\u0119ka, odrobina wiedzy o balistyce, praktyka i oczywi\u015bcie \u2013 odrobina szcz\u0119\u015bcia. To samo w prowadzeniu interes\u00f3w.<\/p>\n
Odwiedzaj\u0105c liczne konferencje, seminaria czy spotykaj\u0105c si\u0119 z r\u00f3\u017cnymi przedsi\u0119biorcami, czasami mo\u017cna odnie\u015b\u0107 wra\u017cenie, \u017ce szukaj\u0105 kamienia filozoficznego. Z\u0142otej Metody, \u00a0Cudownego Obrusa, M\u0142ynka \u017bycze\u0144, But\u00f3w do Chodzenia po Wodzie. O Z\u0142otej Rybce (czytaj: Z\u0142otym Szczupaku Ekonomii) nie wspomn\u0119 \u2026<\/p>\n
S\u0105 tacy, kt\u00f3rzy wci\u0105\u017c wierz\u0105, \u017ce istniej\u0105. Niekt\u00f3rzy przeznaczaj\u0105 na to kolosalne pieni\u0105dze. Po\u015bwi\u0119caj\u0105 temu mn\u00f3stwo czasu. Daj\u0105 si\u0119 uwodzi\u0107 dziwacznym teoriom, pokracznej logice czy paranaukowej gadaninie. U\u015bmiechni\u0119te pysie, czasem domoros\u0142ych celebryt\u00f3w, uznaj\u0105cych si\u0119 za guru zarz\u0105dzania s\u0105 jak Kaszpirowskie \u201eodin\u2026 dwa\u2026tri\u201d. Cud\u00f3w nie ma ? Ale\u017c oczywi\u015bcie, \u017ce s\u0105. Pojawiaj\u0105 si\u0119 dzi\u0119ki talentom, pracy, konsekwencji, strategii. I b\u0142yskowi szcz\u0119\u015bcia.<\/p>\n
Czasy zawirowa\u0144, zawsze sprzyja\u0142y wykluwaniu si\u0119 dziwacznych idei. Spod gruz\u00f3w, wychodzili g\u0142osz\u0105cy cudowne recepty na prowadzenie biznesu. \u00a0Szamani, kt\u00f3rzy uznali, \u017ce popili eliksirem jedynie s\u0142usznej wiedzy i prawdy. Pr\u00f3buj\u0105cy obali\u0107 zdrowy rozs\u0105dek i zak\u0142\u00f3caj\u0105cy spok\u00f3j. Uwa\u017cajcie.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" Bajki dla dzieci, nieomal\u017ce w ka\u017cdej kulturze, pe\u0142ne s\u0105 opowie\u015bci o cudownych karierach i awansach spo\u0142ecznych. A to prosty \u017co\u0142nierz, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[747],"tags":[90,94,135,170,376,566],"class_list":["post-372","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-blog","tag-blog-o-marketingu","tag-cmo","tag-dzial-marketingu","tag-marketing","tag-rynkologia"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/paKYj5-60","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/posts\/372","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/comments?post=372"}],"version-history":[{"count":1,"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/posts\/372\/revisions"}],"predecessor-version":[{"id":6002,"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/posts\/372\/revisions\/6002"}],"wp:attachment":[{"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/media?parent=372"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/categories?post=372"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kotarbinski.com\/blogomarketingu\/wp-json\/wp\/v2\/tags?post=372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}